Transcript

COCOBERRY

Presenters:

Sushant Ohri

Shubham Aggarwal

Shantanu Dhayia

Sonal Kumari

About COCOBERRY

India’s first frozen yogurt; 5 years old

Craft their products to meet the unique needs of Indian customers.

Recent innovations- Gluten free products and Sugar Free yogurt. Also

offer customized smoothies.

Offer a range of health benefits

Wide range of toppings and sizes

No digital marketing, only word of mouth.

Outlets in Delhi/NCR

East Patel Nagar

GK-1

Hauz Khas Village

Saket

Sohna Road

Rohini

•GK2, Delhi

•Moments Mall

•CP

•Model Town

•Green Park

•GIP Mall

•Punjabi Bagh

•Galleria

•Rajouri Garden

•Defence colony

•Vasant Kunj

More about COCOBERRY and

Accolades Largest fan base in the world for any frozen yogurt brand – over 2.2

million fans.

True example of viral marketing. Over half their customers eat at

COCOBERRY every week.

They are a small but professionally managed company and one that is

young and innovative.

Awards in 2014 include the leadership award at the Asia Retail

congress and a top 3 position at the ET retail awards (for best HR

practices and Idea of the year).

News Articles

Why franchise?

Franchising helps in expanding

Use the local knowledge of the franchisee; efficient marketing

Established brand’s systems & processes, with minimum risk

involved.

Information for Franchising

Franchise Requirements:

Location: Premium high streets / Malls with high visibility

Store Size: 150 – 300 Sq Ft ( Carpet Area). Kiosks in Malls are also

possible.

Franchise Fee : Rs 5 Lac Per Store

Expected Investment: Upto Rs 20 Lac (Excluding Franchise Fee )

Franchisee profile:

Someone who is a COCOBERRY fan and shares our vision for the

brand.

Actively involved in operating the franchise.

Good knowledge of the catchment around the store/s and the city

Jobs for college students

Offer competetive salaries and benefits

Comprehensive training programmes

Flexible hours, half shifts for college students.

They also provide internships and scholarships for continuing

education to deserving candidates.

Menu

Health Benefits

Yogurt can give you flat abs.

Most brands of yogurt contain good-for-you bacteria.

Yogurt is loaded with vitamins.

A cup of yogurt a day can help you recover faster after a workout.

Not all Yogurts are equal when it comes to calcium and vitamin D.

Yogurt may prevent high blood pressure.

A daily serving of yogurt keeps colds away.

Cont.

Yogurt can help your smile.

Raw doesn't mean better.

Yogurt is a high-protein food.

Visit to COCOBERRY

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