COCOBERRY Presenters: Sushant Ohri Shubham Aggarwal Shantanu Dhayia Sonal Kumari
About COCOBERRY
India’s first frozen yogurt; 5 years old
Craft their products to meet the unique needs of Indian customers.
Recent innovations- Gluten free products and Sugar Free yogurt. Also
offer customized smoothies.
Offer a range of health benefits
Wide range of toppings and sizes
No digital marketing, only word of mouth.
Outlets in Delhi/NCR
East Patel Nagar
GK-1
Hauz Khas Village
Saket
Sohna Road
Rohini
•GK2, Delhi
•Moments Mall
•CP
•Model Town
•Green Park
•GIP Mall
•Punjabi Bagh
•Galleria
•Rajouri Garden
•Defence colony
•Vasant Kunj
More about COCOBERRY and
Accolades Largest fan base in the world for any frozen yogurt brand – over 2.2
million fans.
True example of viral marketing. Over half their customers eat at
COCOBERRY every week.
They are a small but professionally managed company and one that is
young and innovative.
Awards in 2014 include the leadership award at the Asia Retail
congress and a top 3 position at the ET retail awards (for best HR
practices and Idea of the year).
Why franchise?
Franchising helps in expanding
Use the local knowledge of the franchisee; efficient marketing
Established brand’s systems & processes, with minimum risk
involved.
Information for Franchising
Franchise Requirements:
Location: Premium high streets / Malls with high visibility
Store Size: 150 – 300 Sq Ft ( Carpet Area). Kiosks in Malls are also
possible.
Franchise Fee : Rs 5 Lac Per Store
Expected Investment: Upto Rs 20 Lac (Excluding Franchise Fee )
Franchisee profile:
Someone who is a COCOBERRY fan and shares our vision for the
brand.
Actively involved in operating the franchise.
Good knowledge of the catchment around the store/s and the city
Jobs for college students
Offer competetive salaries and benefits
Comprehensive training programmes
Flexible hours, half shifts for college students.
They also provide internships and scholarships for continuing
education to deserving candidates.
Health Benefits
Yogurt can give you flat abs.
Most brands of yogurt contain good-for-you bacteria.
Yogurt is loaded with vitamins.
A cup of yogurt a day can help you recover faster after a workout.
Not all Yogurts are equal when it comes to calcium and vitamin D.
Yogurt may prevent high blood pressure.
A daily serving of yogurt keeps colds away.