Transcript
MARKETING!
The Marketing success story of
OUTLINEI. INTRODUCTION
• An overview of Coke’s Kingdom
• No Brand succeeds like Coca cola
OUTLINEII. CONTENT
• Coke – a living symbol of Joy, Youth and Prosperity• A refreshment ambassador of World Peace and
Friendship• An enthusiastic companion of Sportsmanship? It is
Coca-cola!
OUTLINEIII. SUMMARY
•Valuable lessons learnt from Coke•Fun facts and trivia about Coke
•We believe in Coke
INTRODUCTION
• Coca-Cola, born in Atlanta, Georgia, on May 8, 1886 was originated as a soda fountain beverage sold for five cents a glass.
I. INTRODUCTION
• Today, Coca-Cola has more than 1.6 billion servings every day, quenching the thirsts of consumers in more than 200 countries in all climates.
Coca cola – an Ambassador of World Peace and Friendship!
Coke and World War II
Coca cola went to the battlefield
and accompanied
the allied soldiers as a beverage of
Home
The honor for patriotic
In 1953, the American president Eisenhower made Coca cola the
official drink of the White House
Coca cola in 1971
Coke launched its most successful commercial “I’d like to buy the world a Coke”
1971-I’d like to buy the world a Coke
The commercial song became the hit single of the year
I’d like to buy the world a Coke
Meant to promote peace when the Cold
War and Vietnam War were at their height
The famous Coke commercial
Cocacola- a companion of sportsmanship
Has been associated with one of the most popular sports event on earth: Olympic Games.
Coke’s most long-standing partnership
Ever since the 1928 Olympic Games, Coca cola has been its sponsor for 63 years
Coca cola and the Olympic Games
Coke’s sponsorship of the Summer Olympic Games in 1996 in Atlanta allowed Coca cola to spotlight its
hometown.
Beijing Olympic Games in 2008 Singapore Olympic Games in 2010
Coca cola and the Olympic games
Since 1978, Coke has sponsored each FIFA World Cup
Coca cola sponsorship in other countries
IN INDIA IN ENGLAND
III.SUMMARY
A. Coca cola Marketing
lessons Comprehensive
marketing strategy
Nostalgia value
Constant
Refreshment
B. Fun facts and trivia about Coke
“To make mouth happy” The longest 79 feet Coke truck
B. Fun facts and trivia about Coke
2 days to
run DRY!!!
IN COKE WE BELIEVE !
Q&
A
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