Coca Cola Presentation

MARKETING!

The Marketing success story of

OUTLINEI. INTRODUCTION

• An overview of Coke’s Kingdom

• No Brand succeeds like Coca cola

OUTLINEII. CONTENT

• Coke – a living symbol of Joy, Youth and Prosperity• A refreshment ambassador of World Peace and

Friendship• An enthusiastic companion of Sportsmanship? It is

Coca-cola!

OUTLINEIII. SUMMARY

•Valuable lessons learnt from Coke•Fun facts and trivia about Coke

•We believe in Coke

INTRODUCTION

• Coca-Cola, born in Atlanta, Georgia, on May 8, 1886 was originated as a soda fountain beverage sold for five cents a glass.

I. INTRODUCTION

• Today, Coca-Cola has more than 1.6 billion servings every day, quenching the thirsts of consumers in more than 200 countries in all climates.

Coca cola – an Ambassador of World Peace and Friendship!

Coke and World War II

Coca cola went to the battlefield

and accompanied

the allied soldiers as a beverage of

Home

The honor for patriotic

In 1953, the American president Eisenhower made Coca cola the

official drink of the White House

Coca cola in 1971

Coke launched its most successful commercial “I’d like to buy the world a Coke”

1971-I’d like to buy the world a Coke

The commercial song became the hit single of the year

I’d like to buy the world a Coke

Meant to promote peace when the Cold

War and Vietnam War were at their height

The famous Coke commercial

Cocacola- a companion of sportsmanship

Has been associated with one of the most popular sports event on earth: Olympic Games.

Coke’s most long-standing partnership

Ever since the 1928 Olympic Games, Coca cola has been its sponsor for 63 years

Coca cola and the Olympic Games

Coke’s sponsorship of the Summer Olympic Games in 1996 in Atlanta allowed Coca cola to spotlight its

hometown.

Beijing Olympic Games in 2008 Singapore Olympic Games in 2010

Coca cola and the Olympic games

Since 1978, Coke has sponsored each FIFA World Cup

Coca cola sponsorship in other countries

IN INDIA IN ENGLAND

III.SUMMARY

A. Coca cola Marketing

lessons Comprehensive

marketing strategy

Nostalgia value

Constant

Refreshment

B. Fun facts and trivia about Coke

“To make mouth happy” The longest 79 feet Coke truck

B. Fun facts and trivia about Coke

2 days to

run DRY!!!

IN COKE WE BELIEVE !

Q&

A