Cloudy with a Chance of Attendees: What Planners Need to Know About the Cloud

Cloudy With a Chance of

Attendees:

What Event Planners Need to

Know about the Cloud

Presenter: Chett Rubenstein

Chief Technology Officer

Overview

• What’s This Cloud Stuff?

• Why Should I Care?

• What Can I Do?

= ? semsolutions.co.uk

What’s This Cloud Stuff?

• Cloud Definition

• Busting the Cloud Security Myth

• New Software Paradigm

• New Behavior Paradigm

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Cloud Definition

Internet

Busting the Cloud Security Myth

• FUD has created the misconception that

Cloud solutions are less secure

• All things equal, a Cloud provider can

afford a higher level of security

Things to Look For in a Cloud Provider

• SSAE 16 (formerly SAS 70)

• PCI Level I

• Certified Privacy Policy

New Software Paradigm

Data Available

• Anywhere

• Anytime

• On Any Device

New Software Paradigm

App Store Consumption

New Behavior Paradigm

Web-Agnostic Web-Centric

Mural Consulting and Microsoft

Web Centric User

Behaves Like You!

• Mobile

o Voice

o Txt

o Email

o Skype

• Social

o Facebook

o Twitter

• eCommerce

o Amazon

• Search

o Google

Why Should I Care?

• Make My Operations More Efficient

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Why Should I Care?

• Address the Web

Centric User

Core Belief

Search

Find

Qualify

Try

Order

Activate & Fulfill

Manage

Support

Up-Sell

Refer

Mural Consulting and Microsoft

What Can I Do?

• Provide participants with the same types of tools

you use everyday

• Leverage social and mobile to add more value for

your attendees

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Conclusions

• The Cloud Services business model is here to

stay

• There is a new behavior model prevalent in

today’s consumer

• These web centric users have strong

expectations about how they are treated

• There are easy to use and easy to consume

options available to help

• Don’t be afraid!