Cloudcasting

Cloudcast

Prithwis Mukerjee, PhDProfessor, Praxis Business School

Communication consists of ....

MediaMessage

Here we focus on the media ...

Print, Electronic

Message

Digital

Then on digital media ...

Message

Print, Electronic

Social Media

Broadcast

Broadcasts

Message

Print, Electronic

Social Media

Broadcast

"Recorded" "Live"

BlogWebsitePodcastYoutube

Live Broadcasts

Message

Print, Electronic

Social Media

Audio

BlogWebsitePodcastYoutube V

ideo

Private Internet TV / Radio Stations

Message

Print, Electronic

Social MediaBlog

WebsitePodcastYoutube

Cloudcast

Message

Getting your message across as live audio and video using nothing but the internet cloud

Richness, Reach of MessageThe Inevitable Quadrant !

Richness of Message

Rea

ch o

f Mes

sage

Cloudcast Tools

Shoutcast Internet Radio

Google Hangout-On-Air Youtube Channel

at this point there was a live demo of a) ShoutCast based Radio "station" b) Hangout-on-air based TV "station"

the subsequent slides which had been kept as a backup in case the live demo did not work were not necessary and were not shown

Radio "Transmitter"

Shoutcast for the RJ : "talk show"

Streaming Music from Winamp

Connecting RJ to the "transmitter"

the audience interface

Hangouts-on-air / your TV channel