Transcript
Cloud computingmarketing vision
Mikhail Rubinov
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Contents
User view on cloud
Technological vision
Definition
Cloud service structure
Charging models
Business outlook
Orange corporate plans (skipped)
What we can do in Russia in cloud computing? (skipped)
Next steps (skipped)
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User view on cloud
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User view on cloud
Cloud computing is
– dedicated computer / server
– with unlimited resources paid for usage
– located somewhere in the world, accessible via network
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Cloud = xaaS
How can you see the cloud?
– IaaS, PaaS: as a utility / resources for your task
– If you want to build own software/solution
– SaaS, CaaS: as working application
– If you want just use ready software/solution
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Technological vision
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Two main technologies lead to cloud Virtualization (1960s)
– virtualization of computers or operating systems.
It hides the physical characteristics of a computing platform from users, instead showing another abstract computing platform (wikipedia)
– Usage of “virtual machines”, which can share same physical resources
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Two main technologies lead to cloud (cont.)
ASP model (“computing as a utility” – 1961)
– business that provides computer-based services to customers over a network
– ASP fully owns and operates the software application(s)
– ASP owns, operates and maintains the servers that support the software
– ASP makes information available to customers via the Internet or a "thin client"
– ASP bills on a "per-use" basis or on a monthly/annual fee
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Virtualization + Cluster + ASP = Cloud
ASP
– application delivery model / pay-as-you-go / user not an owner of SW
Virtualization
– many virtual machines on one platform
Cluster
– scalable resources on standard HW
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cloud computing is the next step towards network and IT convergence
1970’sthe age of dedicated ITand communications
1990’sthe age of shared IT and communications
IT
network
nextcloud computing
sleek rack and blades servers
client-server model
major software suites
Internet revolution
virtual private network
managed IP VPN
huge dedicated servers
bespoke proprietary systems
high costs, no flexibility
private network
leased lines network
IP VPN
virtualizedon demand
shared, private and virtual private infrastructures
applicationsusage-based billing
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Evolution leads to xaaS
HW virtualization / time sharing
OS virtualization / “thin client”
+cluster technology
Virtual Private Server / Hosting
ASP model
SaaSSoftware
DaaSDesktop
PaaSPlatform
IaaSInfrustructure
CaaSCommunication
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Why cloud?
Drivers
– computer usage efficiency– usage of standard HW– flexibility– extensibility– economy of scale– central management– fast provisioning– pay-as-you-go– green
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Orange internal cloud building results
0%
20%
40%
60%
80%
before after
server’s use
deployment of virtual machines
(from 285 W to 70W per machine)
1.5 Megawatts/month saved
30days to
minutes15
resources provisioning
total of 7,700 VM (1,700 servers)1
2
3
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Definition
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Orange definition and vision of Cloud Computing
Cloud computing is a model for enabling ubiquitous, convenient, on-demand network access to a shared pool of configurable computing resources (e.g., networks, servers, mobile devices, storage, applications, and services) that can be rapidly provisioned and released with minimal management effort or service provider interaction.
Inspired from: NIST (National Institute of Standards and Technologies)
NETWORKACCESSEQUIPMENT CLOUDSoftware as a service
Infrastructure as a service
one stop shop
high performance and low latency
control and security
virtualization expertise
scalable pricing
PROFESSIONAL SERVICES
end to end SLA
on demand, self-service model
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Cloud services structure
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1st dimension: cloud owner
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Clouds mapped to airlines
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2nd dimension: cloud function delivered to end-user
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Combination
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Service segmentation
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Pay-as-you-go/variable– Pros: you only pay for what you use;
more business relevant– Cons: user management; premium
for utility access Tiered commitments
– Pros: reduced rates as usage increases; positive for growing businesses
– Cons: direct demand/usage link removal
Upfront fee– Pros: usage only by BUs prepared to
commit upfront; payment for usage types
– Cons: requires upfront commitment; incorrect demand profiling
Schedule-based– Pros: useful for those with clear
demand and planning needs; targeted/scheduled payment for use
– Cons: not useful for those with consistent and predictable demands
Charging models available
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Business outlook
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Is cloud real? Look at the results: IaaS
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PaaS
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SaaS
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Why? “Infinite” on-demand resources and high usage efficiency
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Totally: what it gives the customer?
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Top reasons for enterprise
Source: Forrester, 1.12.2009
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It is an emerging market
Source: Forrester, 1.12.2009
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Cloud Services as a % of IT: 6x times faster than on-premise IT
IT Cloud Services
On-Premise IT
5%
10%
CAGR
26%
4%
44
17
0
100
200
300
400
500
600
2009 2013
Wor
ldw
ide
IT S
pen
ding
($
billi
on)
359
416
Source: IDC, September 2009
Worldwide IT Spending by Consumption Model
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Business conclusion
Cloud is good way for business development
– Customer business benefits are clear
– Operator benefits are fully used
– Competencies
– Network
– Data centers
– Evolution, not revolution
– Market is there, rapid growth forecasted
– Enterprises interested
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But risks are also there for the customer
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Backup
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(Yankee group, Forrester)
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Top IT priorities – Russia included
Forrester, 2009
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IaaS and PaaS adoption, Yankee group
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Cloud adoption, Gartner
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