Cloud computing

Cloud computingmarketing vision

Mikhail Rubinov

2 presentation title France Telecom Group restricted

Contents

User view on cloud

Technological vision

Definition

Cloud service structure

Charging models

Business outlook

Orange corporate plans (skipped)

What we can do in Russia in cloud computing? (skipped)

Next steps (skipped)


User view on cloud


User view on cloud

Cloud computing is

– dedicated computer / server

– with unlimited resources paid for usage

– located somewhere in the world, accessible via network


Cloud = xaaS

How can you see the cloud?

– IaaS, PaaS: as a utility / resources for your task

– If you want to build own software/solution

– SaaS, CaaS: as working application

– If you want just use ready software/solution


Technological vision


Two main technologies lead to cloud Virtualization (1960s)

– virtualization of computers or operating systems.

It hides the physical characteristics of a computing platform from users, instead showing another abstract computing platform (wikipedia)

– Usage of “virtual machines”, which can share same physical resources


Two main technologies lead to cloud (cont.)

ASP model (“computing as a utility” – 1961)

– business that provides computer-based services to customers over a network

– ASP fully owns and operates the software application(s)

– ASP owns, operates and maintains the servers that support the software

– ASP makes information available to customers via the Internet or a "thin client"

– ASP bills on a "per-use" basis or on a monthly/annual fee


Virtualization + Cluster + ASP = Cloud

ASP

– application delivery model / pay-as-you-go / user not an owner of SW

Virtualization

– many virtual machines on one platform

Cluster

– scalable resources on standard HW


cloud computing is the next step towards network and IT convergence

1970’sthe age of dedicated ITand communications

1990’sthe age of shared IT and communications

IT

network

nextcloud computing

sleek rack and blades servers

client-server model

major software suites

Internet revolution

virtual private network

managed IP VPN

huge dedicated servers

bespoke proprietary systems

high costs, no flexibility

private network

leased lines network

IP VPN

virtualizedon demand

shared, private and virtual private infrastructures

applicationsusage-based billing


Evolution leads to xaaS

HW virtualization / time sharing

OS virtualization / “thin client”

+cluster technology

Virtual Private Server / Hosting

ASP model

SaaSSoftware

DaaSDesktop

PaaSPlatform

IaaSInfrustructure

CaaSCommunication


Why cloud?

Drivers

– computer usage efficiency– usage of standard HW– flexibility– extensibility– economy of scale– central management– fast provisioning– pay-as-you-go– green


Orange internal cloud building results

0%

20%

40%

60%

80%

before after

server’s use

deployment of virtual machines

(from 285 W to 70W per machine)

1.5 Megawatts/month saved

30days to

minutes15

resources provisioning

total of 7,700 VM (1,700 servers)1

2

3


Definition


Orange definition and vision of Cloud Computing

Cloud computing is a model for enabling ubiquitous, convenient, on-demand network access to a shared pool of configurable computing resources (e.g., networks, servers, mobile devices, storage, applications, and services) that can be rapidly provisioned and released with minimal management effort or service provider interaction.

Inspired from: NIST (National Institute of Standards and Technologies)

NETWORKACCESSEQUIPMENT CLOUDSoftware as a service

Infrastructure as a service

one stop shop

high performance and low latency

control and security

virtualization expertise

scalable pricing

PROFESSIONAL SERVICES

end to end SLA

on demand, self-service model


Cloud services structure


1st dimension: cloud owner


Clouds mapped to airlines


2nd dimension: cloud function delivered to end-user


Combination


Service segmentation


Pay-as-you-go/variable– Pros: you only pay for what you use;

more business relevant– Cons: user management; premium

for utility access Tiered commitments

– Pros: reduced rates as usage increases; positive for growing businesses

– Cons: direct demand/usage link removal

Upfront fee– Pros: usage only by BUs prepared to

commit upfront; payment for usage types

– Cons: requires upfront commitment; incorrect demand profiling

Schedule-based– Pros: useful for those with clear

demand and planning needs; targeted/scheduled payment for use

– Cons: not useful for those with consistent and predictable demands

Charging models available


Business outlook


Is cloud real? Look at the results: IaaS


PaaS


SaaS


Why? “Infinite” on-demand resources and high usage efficiency


Totally: what it gives the customer?


Top reasons for enterprise

Source: Forrester, 1.12.2009


It is an emerging market

Source: Forrester, 1.12.2009


Cloud Services as a % of IT: 6x times faster than on-premise IT

IT Cloud Services

On-Premise IT

5%

10%

CAGR

26%

4%

44

17

0

100

200

300

400

500

600

2009 2013

Wor

ldw

ide

IT S

pen

ding

($

billi

on)

359

416

Source: IDC, September 2009

Worldwide IT Spending by Consumption Model


Business conclusion

Cloud is good way for business development

– Customer business benefits are clear

– Operator benefits are fully used

– Competencies

– Network

– Data centers

– Evolution, not revolution

– Market is there, rapid growth forecasted

– Enterprises interested


But risks are also there for the customer


Backup


(Yankee group, Forrester)


Top IT priorities – Russia included

Forrester, 2009


IaaS and PaaS adoption, Yankee group


Cloud adoption, Gartner

Cloud computing

Business

cloud cloud computing

cloud virtualization

cloud owner

cloud function

business conclusion

cloud services structure

cloud services onpremise

asp model computing