C+L Fashion

Fashion Digital Insight

Design, Strategy, Innovation

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Who we are

+ We are a brand agency based in Milan

+ We create impact and brand value through:

+ astonishing design+ research-based strategy+ innovative thinking

DESIGN

+ Visual design research+ Brand & corporate visual identity+ Printed materials+ Point Of Purchase+ Interaction design+ Service design+ Information graphics & data visualization+ Digital experience (web & mobile)

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+ Market research & intelligence+ Consumer behaviour research+ Brand strategy

+ Brand vision+ Brand & ecosystem audit (touchpoints, corporate culture,

market, business network, external factors)+ Goal setting+ Brand compass (essence, positioning, personality)+ Brand touchpoint integration+ Brand sustainability

+ Communication plan (canvas)+ Social Media & Online PR+ e-Business Strategy+ Branded content seeding

STRATEGY

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INNOVATION

+ T.E.S. Research (Trend, Ecosystem, Scenario)

+ Idea generation (product, service, biz model, organization)

+ Brief + preliminary research+ Idea storming (business model, customer opportunity, TES

opportunity, benchmarking): 6 head x 6 hours+ Concept & reporting

+ Idea testing & validation+ Pretotyping & go to market (MVP, A/B testing, real market

experiment, online fake door)

+ Stakeholder engagement plan+ Mapping, issues, engagement scale (CSR reporting, corporate

social marketing, corporate social innovation)

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Top 10 Social Media Fashion Brands

1) Converse: 34,3 milioni t.f.2) Victoria’s Secret: 22,5 milioni t.f.3) Adidas Originals: 18,3 milioni t.f.4) Levi’s: 16,5 milioni t.f.5) Burberry: 16,1 milioni t.f.6) Zara: 15,8 milioni t.f.7) H&M: 14,9 milioni t.f.8) Louis Vuitton: 12,6 milioni t.f. 9) Nike: 12,4 milioni t.f.10) Dior: 12,1 milioni t.f.

t.f. total followers on Facebook and Twitter

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Top 10 Social Media Fashion Brands

1) Converse: 34,3 milioni t.f.2) Victoria’s Secret: 22,5 milioni t.f.3) Adidas Originals: 18,3 milioni t.f.4) Levi’s: 16,5 milioni t.f.5) Burberry: 16,1 milioni t.f.6) Zara: 15,8 milioni t.f.7) H&M: 14,9 milioni t.f.8) Louis Vuitton: 12,6 milioni t.f. 9) Nike: 12,4 milioni t.f.10) Dior: 12,1 milioni t.f.

t.f. total following: totale delle persone che seguono il brand su Facebook e Twitter.

13) Gucci 10,4 milioni t.f.

27) Dolce & Gabbana: 6,6 milioni t.f

35) Armani: 3,9 milioni t.f

ITALY

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What’s hot

Community

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Community

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Community

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Community

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Community

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What’s hot

Social Commerce

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Social Commerce

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Social Commerce

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Social Commerce

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What’s hot

Shoppable Storytelling

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Shoppable Storytelling

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What’s hot

Makers+Crowd

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Makers+Crowd

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Makers+Crowd

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Makers+Crowd

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Makers+Crowd

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Makers+Crowd

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Makers+Crowd

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Makers+Crowd

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Contact us

www.coppalandini.com

facebook.com/coppalandini

info@coppalandini.com