"Christmas In July" - 4 Tips for Preparing Your E-Commerce Site for the Holiday Season

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4 Tips for Preparing Your E-Commerce Site for the Holiday Season

MITCHELL CAUSEYSlingshot SEO

@MitchellCausey

INTRODUCTIONS

DAN HANRAHAN

@DanHanrahan8

STEVEN SHATTUCKSlingshot SEO

@StevenShattuck

@SlingshotSEO | www.SlingshotSEO.com

TIPS FOR INCREASING WEBSITE TRAFFIC

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STOP SELLING!

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STOP SELLING» Create how-to guides for

interesting or difficult to use products

» Use experts in related fields to promote them (ego-bait)

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CULTIVATE A COMMUNITY OF

REVIEWERS

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CULTIVATE A COMMUNITY OF REVIEWERS» Builds trust in your site

» Leverage your site’s users to accomplish the goal of contentcreation.

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With thousands of retail sites vying for your customers’ attention – how are you going to win? A more engaged customer is more invested in your brand, more loyal and more likely to buy.

TIPS FOR CREATING AN ENGAGING USER EXPERIENCE

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BE CONSISTENT!

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BE CONSISTENT!

Match the look and feel of third party tools with the look and feel of the rest of your site.

(Example Right)» Top of Page = Personalized

Product Recommendations» Bottom of Page = Retailer’s

Product Images = A Seamless User Experience

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BE CONSISTENT!

Incorporate ratings and review stars into product recommendations

= Increase in clicks by 5-10%

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LISTEN

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LISTEN

Encourage feedback, and use the input to quickly get the shopper to the right product page

» Landing Page based on Google search for “Merrell” returns Women’s / Men’s popular and new arrival Merrells

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LISTEN

Encourage feedback, and use the input to quickly get the shopper to the right product page

» Social buttons and feedback loops throughout the site

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iGoDigital observes behavior, asks questions, leverages social profiles

and analyzes “wisdom of the crowds” to help

retailers and consumer brands deliver the right

product to the right customer at the right time.

Guiding Smarter Retail

Visit iGoDigital.com or email TellMeMore@iGoDigital.com for more information

OUR TOOLBOX OF SERVICES:

Personalized and Predictive Product Recommendations

Guided Selling Tools

Guided Search

Segment Builder

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WE STAY ON TOP OF BEST PRACTICES, EMERGING TRENDS, PEER REPORTING, & CHANGES IN THE SCIENCE OF THE INDUSTRY SO WE CAN RESPOND TO THE REALITIES WE ENCOUNTER.

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