Chris’s Photography

Chris’s Photography

•Christopher Alvarado•Grade:11th

•Age:16

Mission Statement Mission Statement

I am here to help people get there most important event and put it into a photo

Opportunity Special events occur everyday all year long

Business Profile Type of Business

ServiceTake pictures of your event,(EX.

Weddings, sweet 15 and etc.)

Legal StructureSole Proprietorship Like to work independently

Qualifications I’m qualified to run this business

because:

Will be licensed to be a photographer

Will have 15 years of photography experience

I have taken a Marketing/ Entrepreneurship Class

Market AnalysisIndustry Name Photography

Industry Size $6 Billion

Total Population Hartford County

Target Market Men and women that want their important event in picture. Ages 15-40

Potential Market 50% of people voted yes on my survey that they would trust me to take photos of their event

894,478

16,779

33,558

Total Population

Target Market

Potential Market

7

Target Market Segment Demographics

The people are possibly mostly in there 15-40’s and the gender is men and women in a wedding & sweet 15’s

Geographic's My customers live in

Hartford County

Psychographics Men and Women that want

their memorable moment in picture

Buying Patterns People to spend what it take

to preserve a one time memory

Competitive AdvantageChris’s

PhotographyCheyneyBarrieau

PhotographyIris

PhotographyFactors

Expensive

Quality of Product/Service

Price

Location

Reputation/Brands

Unique Factors/Knowledge

Expensive Affordable

well nice Great

Photos of weddings

Photos of people and

places

Photos of anything needed

West Hartford

West Hartford

Hartford County

Well taken photos

Nice taken photos

Great taken

photos

Marketing Mix

People Product Place Price Promotion

Adults or teenagers that want there most important event in photoAges 15-40

• Business Cards• Signs• Website/Social

Networks

Hartford County

Photos( Albums, slide shows, CD).

CD (200 photos) $30.00Photo Album ($25.00)Slide show ($30.00)

Promotional Mix

Advertising Business Cards $5.00

Publicity Social Networks, Word of mouth, Website $0.00

Personal Selling

Live slide show at the event of the event $0.00

Total Monthly Promotional Expense $5.00

Promotional Expense MonthlyAmount

Cost of Materials/LaborMaterials

Material Description Cost/Total Quantity Cost per Unit

Photos in CD’S $30.00/CD CD( 200photos ) $30.00

Photos in a slide show $ 30.00/ slide show slide show (event) $30.00

Photo albums $25.00/ album photo album (pictures in it)$25.00

Total Material Cost per Unit $85.00

LaborLabor Cost per Hour Time (in Hours) to

Make One UnitLabor Cost per Unit

$10.00/hr 12hours $120.00Total Labor Cost per Unit $120.00

COGS (per Unit) $205.00

Description of One Unit of Sale: Wedding (300photos)

Economics of One Unit

Selling Price (per Unit) $1,000.00

COGS (per Unit) $205.00

Other Variable Expenses (gas) $1.00

Total Variable Expenses (per Unit) $206.00

Contribution Margin (per Unit) $794.00

Description of One Unit of Sale: Wedding (300 photos)

Average Monthly Fixed ExpensesFixed Expense Average Monthly Expense

Insurance(1/4 Million Liability) $37.50

Salary $200.00

Advertising $5.00

Depreciation(Computer, Phone) $41.67

Rent/Utilities (Internet, cell phone) $40.00

Total Average Monthly Fixed Expenses $324.17

Time-Management PlanSchedule for a Typical Week

Total Hours in a Week = 168

0 50 100

New Business

Free Time

School

25

93

50

Hours

Monthly Sales ProjectionsFirst Year

01234567

Jan Feb Mar Apr MayJune July Aug Sept Oct Nov Dec

Uni

ts S

old

Total Units Sold

51

Monthly Break-Even Units

In an average month, the company will begin to make a profit after selling unit.1/2

Contribution Margin per Unit

= Monthly Break-Even UnitsMonthly Fixed Expenses

$794.00= .5 Monthly Break -Even

unit

$ 324.17

Projected Yearly Income StatementFirst Year

Selling Price per Unit $1,000.00

Number of Units Sold 51

Total Sales $51,000.00

Total Variable Expenses $10,506.00

Contribution Margin $40,494.00

Fixed Operating Expenses $3,890.04

Pre-Tax Profit $36,603.96

Taxes @ 15% $5,490.59

Net Profit $31,113.37

Start-Up InvestmentStart-Up Expenditures

Item Where Will I Buy This? Cost

Camera Best Buy Already Own

Laptop/Computer Best Buy Already Own

Projector Best Buy $349.99

Cell Phone Verizon Already Own

Business Cards Vista Print $19.99

Car Used Already Own

Total Start-Up Expenditures$369.98

Cash ReservesEmergency Fund $ 184.99Reserve for Fixed Expenses $972.51

$1527.48Total Start-Up Investment

ROS & ROIROS: Return on Sales

For My Business: DollarEquivalent =

ROI: Return on Investment

For My Business: DollarEquivalent =

31,113.3751,000 X 100 = 61%

31,113.371527.48 X 100 = 2,037%

$0.61

$20.37

Financing Strategy

Source Amount Debt Equity Gift

Personal Savings 527.48 √Relatives/Friends 1,000 √Totals 1527.48

$1527.48Total Start-Up Investment

Business Responsibility& PhilanthropyPhilanthropy

Who ever comes for my photography service, we will donate 5% of my net profits to Make A Wish Foundation.

Business ResponsibilityMy business will have business cards and

word to mouth to expand the popularity of my business and on the business cards let them know what they did.

Business & Personal Goals

Have a website for people to see what I do

To graduate from SMSA and get accepted into the college of my choice

Business Personal

Have my own business that people could call or come to for my services

Shor

t-Ter

mLo

ng-T

erm

Graduate from college and become a professional photographer. Expand my business by the second year to outer towns of Hartford

Picture the Moment

Thank you for your consideration.Chris’s

PHOTOGRAPHYWebsite Coming Soon