Feb 26, 2016
Chris’s Photography
•Christopher Alvarado•Grade:11th
•Age:16
Mission Statement Mission Statement
I am here to help people get there most important event and put it into a photo
Opportunity Special events occur everyday all year long
Business Profile Type of Business
ServiceTake pictures of your event,(EX.
Weddings, sweet 15 and etc.)
Legal StructureSole Proprietorship Like to work independently
Qualifications I’m qualified to run this business
because:
Will be licensed to be a photographer
Will have 15 years of photography experience
I have taken a Marketing/ Entrepreneurship Class
Market AnalysisIndustry Name Photography
Industry Size $6 Billion
Total Population Hartford County
Target Market Men and women that want their important event in picture. Ages 15-40
Potential Market 50% of people voted yes on my survey that they would trust me to take photos of their event
894,478
16,779
33,558
Total Population
Target Market
Potential Market
7
Target Market Segment Demographics
The people are possibly mostly in there 15-40’s and the gender is men and women in a wedding & sweet 15’s
Geographic's My customers live in
Hartford County
Psychographics Men and Women that want
their memorable moment in picture
Buying Patterns People to spend what it take
to preserve a one time memory
Competitive AdvantageChris’s
PhotographyCheyneyBarrieau
PhotographyIris
PhotographyFactors
Expensive
Quality of Product/Service
Price
Location
Reputation/Brands
Unique Factors/Knowledge
Expensive Affordable
well nice Great
Photos of weddings
Photos of people and
places
Photos of anything needed
West Hartford
West Hartford
Hartford County
Well taken photos
Nice taken photos
Great taken
photos
Marketing Mix
People Product Place Price Promotion
Adults or teenagers that want there most important event in photoAges 15-40
• Business Cards• Signs• Website/Social
Networks
Hartford County
Photos( Albums, slide shows, CD).
CD (200 photos) $30.00Photo Album ($25.00)Slide show ($30.00)
Promotional Mix
Advertising Business Cards $5.00
Publicity Social Networks, Word of mouth, Website $0.00
Personal Selling
Live slide show at the event of the event $0.00
Total Monthly Promotional Expense $5.00
Promotional Expense MonthlyAmount
Cost of Materials/LaborMaterials
Material Description Cost/Total Quantity Cost per Unit
Photos in CD’S $30.00/CD CD( 200photos ) $30.00
Photos in a slide show $ 30.00/ slide show slide show (event) $30.00
Photo albums $25.00/ album photo album (pictures in it)$25.00
Total Material Cost per Unit $85.00
LaborLabor Cost per Hour Time (in Hours) to
Make One UnitLabor Cost per Unit
$10.00/hr 12hours $120.00Total Labor Cost per Unit $120.00
COGS (per Unit) $205.00
Description of One Unit of Sale: Wedding (300photos)
Economics of One Unit
Selling Price (per Unit) $1,000.00
COGS (per Unit) $205.00
Other Variable Expenses (gas) $1.00
Total Variable Expenses (per Unit) $206.00
Contribution Margin (per Unit) $794.00
Description of One Unit of Sale: Wedding (300 photos)
Average Monthly Fixed ExpensesFixed Expense Average Monthly Expense
Insurance(1/4 Million Liability) $37.50
Salary $200.00
Advertising $5.00
Depreciation(Computer, Phone) $41.67
Rent/Utilities (Internet, cell phone) $40.00
Total Average Monthly Fixed Expenses $324.17
Time-Management PlanSchedule for a Typical Week
Total Hours in a Week = 168
0 50 100
New Business
Free Time
School
25
93
50
Hours
Monthly Sales ProjectionsFirst Year
01234567
Jan Feb Mar Apr MayJune July Aug Sept Oct Nov Dec
Uni
ts S
old
Total Units Sold
51
Monthly Break-Even Units
In an average month, the company will begin to make a profit after selling unit.1/2
Contribution Margin per Unit
= Monthly Break-Even UnitsMonthly Fixed Expenses
$794.00= .5 Monthly Break -Even
unit
$ 324.17
Projected Yearly Income StatementFirst Year
Selling Price per Unit $1,000.00
Number of Units Sold 51
Total Sales $51,000.00
Total Variable Expenses $10,506.00
Contribution Margin $40,494.00
Fixed Operating Expenses $3,890.04
Pre-Tax Profit $36,603.96
Taxes @ 15% $5,490.59
Net Profit $31,113.37
Start-Up InvestmentStart-Up Expenditures
Item Where Will I Buy This? Cost
Camera Best Buy Already Own
Laptop/Computer Best Buy Already Own
Projector Best Buy $349.99
Cell Phone Verizon Already Own
Business Cards Vista Print $19.99
Car Used Already Own
Total Start-Up Expenditures$369.98
Cash ReservesEmergency Fund $ 184.99Reserve for Fixed Expenses $972.51
$1527.48Total Start-Up Investment
ROS & ROIROS: Return on Sales
For My Business: DollarEquivalent =
ROI: Return on Investment
For My Business: DollarEquivalent =
31,113.3751,000 X 100 = 61%
31,113.371527.48 X 100 = 2,037%
$0.61
$20.37
Financing Strategy
Source Amount Debt Equity Gift
Personal Savings 527.48 √Relatives/Friends 1,000 √Totals 1527.48
$1527.48Total Start-Up Investment
Business Responsibility& PhilanthropyPhilanthropy
Who ever comes for my photography service, we will donate 5% of my net profits to Make A Wish Foundation.
Business ResponsibilityMy business will have business cards and
word to mouth to expand the popularity of my business and on the business cards let them know what they did.
Business & Personal Goals
Have a website for people to see what I do
To graduate from SMSA and get accepted into the college of my choice
Business Personal
Have my own business that people could call or come to for my services
Shor
t-Ter
mLo
ng-T
erm
Graduate from college and become a professional photographer. Expand my business by the second year to outer towns of Hartford
Picture the Moment
Thank you for your consideration.Chris’s
PHOTOGRAPHYWebsite Coming Soon