Choosing a good company name
Post on 07-Dec-2014
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CHOOSING A GOOD BUSINESS NAME
1. Brainstorm How do you want people feel when they hear the name? Write down the most important words on a paper.
2. Associate Begin associa:ng and arrange the new ideas around the word. Hit the thesaurus and find all the synonyms for your words and phrases.
3. Associate more Find more associa:ons. Figure out what colors, plants, animals, etc., relate to your words.
4. Combine Combine associa:ons from one list with the other. Play with combina:ons of various words and par:al words. And… don’t judge at this moment.
5. Reflect & prioriDze Review your list and just give some thought to each name. How does it make you feel when you hear it? Throw out any that just don't fit and make a priori:zed list of the rest.
out of the senses added imagina:on youmagina:on commonstory
powarm risk passion
zibra experia:on experidea
out of the idea idea:on
passiona:on pink ladybug ideac:on
experiencebuzz cassowary platypus turtle
box of ideas bumblebee
himba herero zybra
the innova:on factory ifactory
sarafac:on sa:nfac:on
oxygen factory
out of the senses added imagina:on youmagina:on
zibra experia:on
out of the idea pink ladybug
experiencebuzz box of ideas bumblebee
zybra the innova:on factory
sarafac:on oxygen factory
6. Communicate Go over the list with your friends. Let them reflect on how each name makes them feel, and how memorable they think it is. Probably they will come up with new associa:ons, new combina:ons and new names.
out of the senses added imagina:on youmagina:on
zibra experia:on
out of the idea pink ladybug
experiencebuzz box of ideas bumblebee
zybra the innova:on factory
sarafac:on oxygen factory
And please give me a hand in this process! Don’t hesitate to send me your comments/ sugges:ons/ remarks/ preferences….
7. Vote Don’t only go for the name you prefer the most, but also that your fellows, friends and future clients prefer.
To be con:nued….
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