Presents... Choosing a Company Name for your Startup Presents...
Presents...
Choosing a Company Name for your Startup
Presents...
Tip #1
61% of global Internet users research products online and 44% of online shoppers begin by using a search engine. Source: (Interconnected World: Shopping and Personal Finance, 2012)
The 3 different types of company name1. Personal Brand - i.e. Robin Waite2. SEO Friendly – i.e. ABC Plumbing3. Unicorn – i.e. Apple
Tip #1
Tip #2
Grow and exit, you need a
unicorn brand
Freelancer and happy, create a
personal brand
Lead generation, SEO Friendly
Future Brand Value
Align company name type with the goals for your business.
Source: http://www.completeformations.co.uk/upload_files/graph-companies-formed.pdf
Protect your brand by registering your company name. In the UK this is done via Companies House.
Register your company nameTip #3
Add Image
Check domain and social availabilityCheck whether a domain name is available to match your company name and also whether you can set up similar social media handles.
Source: http://www.dailychanges.com/
Tip #4
Is your company name a Registered Trademark?Check if your proposed company name is a Registered Trademark with the Intellectual Property Office (IPO). If it is, then you can’t trade using that name.
Source: http://www.wipo.int/ipstats/en/statistics/country_profile/profile.jsp?code=GB
Tip #5
Source: http://www.completeformations.co.uk/upload_files/companies-house-name-changes.pdf
LikeabilityAsk yourself, "Will I still like the Company Name in 5 years?" Whilst it might be fun to come up with a name whilst you’re down the pub, it might come back to haunt you in 5 years.
Tip #6
ResourcesWatch it on YouTube!
o Companies House - http://wck2.companieshouse.gov.uk/
o Fasthosts - https://www.fasthosts.co.uk/domain-nameso Intellectual Property Office -
https://www.ipo.gov.uk/tmtext.htmo Online Business Startup –
http://www.onlinebusinessstartup.co.uko http://www.completeformations.co.uk/upload_files/co
mpanies-house-name-changes.pdf
o http://www.wipo.int/ipstats/en/statistics/country_profile/profile.jsp?code=GB
o http://www.completeformations.co.uk/upload_files/graph-companies-formed.pdf
o http://www.dailychanges.com/ o Hubspot - http://www.hubspot.com/marketing-
statistics
is a Business Strategy Expert and Founder of Digital Agency, The
Coconut Group. He specializes in delivering Business and Online Strategy
to established SMEs turning over £500k helping them to achieve scale
and growth.
Robin Waite
Complete Strategy to Starting Up a Business Online
www.onlinebusinessstartup.co.ukOr email me directly
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