Transcript
eBoot Camp Presents: Social Media for
Business
Social Media:It’s not going
away.
You have every right to be frustrated...
What other challenges are you facing with social
media?
If you’re not generating results with
social media, it’s just a
hobby.
“You must stay FOCUSED on the areas that can generate
results.”
Fish Where the Fish Are
Measure results to know if you’re making progress.
Increase Leads
Build Trust and Credibility
Stay ‘Top of Mind’
Strengthen Relationships
Turn Cold-calls into Warm Leads
A Strategy for each Opportunity
Strategy #1Generate Leads
Facebook estimates that only 16% of your fans will see every post
from your fan page
Facebook ads
• Facebook ad
• Sponsored Story
• Promoted Post
Facebook ads
• Target by
• Location
• Age
• Education level
• Male/Female
• Relationship status
• Interests/likes
Which ad did better?
Ad #1
Ad #2
Promoted Posts
•"Your promoted posts will be seen by a larger percentage of the people who like your page than would normally see it. It will also be seen by a larger percentage of the friends of people who interact with your post."
Facebook Offers
Bring people to your business with an offer they can claim and share with their friends.
Offers require a budget to run. The amount you pay is based on how many people you want to reach.
Build Trust & Credibility
Strategy #2
Are you scaring people off?
Do you have as strong a presence online as you do
offline?
4 Website Pitfalls
•Color Pollution
• All images, no content
•Critical info not above the fold
•No Opt-in box
ABCE
•Failure = When a prospect visits your Website and leaves without giving you their information.
Bonus: Title Tag
•Most important phrase you’ll create on the web
•Helps determine where you rank on Google
• It’s how people decide what to click on when searching
Don’t get ...
BE CAREFUL!
Bonus: Title Tag
• 55 Characters w/ Spaces
• Business Name
•What you do.
• Susie’s Pet Bakery | Dog and Cat Treats | Chicago, IL
Google+ Local Business
• Important piece of search engine real estate
•Often viewed more times than your Website
• People trust these pages more than Websites
• People make decisions based on reviews
Protect yourself from the bad apples.
Some are Just Rotten
Positive Reviews
• Put on delivery slip or invoice
• In store sign
• eMail Blast to customers
• Social Media
Strategy #3: Stay ‘Top of Mind’
with Customers and Prospects
Email is not dead.
• Big myth
• How many of you have checked email today?
• Stay on their radar
• Pack your emails full of value
• ABCE
What should you post?
Posting to Social Media
•Use pieces of your blog, enewsletter content
•Use Pictures
•Make it about THEM
• Post frequently
•When in doubt, go local
Golden Rule of Social Media:
•Act more like Dale Carnegie and less like Tony the sleazy car salesman
• Talk in Terms of the Other Person’s Interests.
• Don’t Criticize, Condemn or Complain.
• Be a Good Listener. Encourage Others to Talk About Themselves.
• Smile
• Become Genuinely Interested in Other People.
Dale Carnegie Principles:
Strategy #4: Build Rapport
Activity
• Please write down the names of three of your best clients
• Now write down each of their birthdays
• What distinctions do you know about these clients? Awards? Achievements, etc
• What are their hobbies? Favorite sports teams?
• What or who are they passionate about?
• Do you connect with them on a weekly basis? Multiple times a week?
Meet Mary Stevenson
• Her Birthday is May 11th
• She just celebrated her 10th year of being smoke free
• She’s a huge Alabama Crimson Tide fan
• The Bible is her favorite book
• She just became a Grandma for the 1st time
• Mary and I interact with each other on a weekly basis
• She’s also one of my largest clients who paid me well over 5-figures last year.
• Highly under-utilized
• Deeper relationship with your clients
• Recognize Birthdays
• Celebrate Milestones
• Support during tough times
• Stay top-of-mind with prospects
Personal pages: Connect w/ Customers
What you need to know about the New Facebook Timelines
Strategy #5: Get Referrals
The power of LinkedIn is not your network, it’s your network’s network.
LinkedIn: Where people go to kick your tires
• Short professional summary on how you help people.
• 500+ Connections
• Ask best customers to recommend you
• Quality over Quantity
• Keep it updated
Your Profile
Get Introduced to Decision Makers
Exercise: One takeaway from
today • Yellow - One thing I learned...
•Green - I’m going to focus on...
• Blue - I’m going to offer value by...
•Red - Once I do _____, I’m taking a well deserved day off.
Sites worthy of your attention
What is Pinterest?
• A visual social curation site
• You ‘Pin’ pictures
• People can see and share them on their board.
• Used for weddings, decorating home, planning parties, etc. You get to share ideas with others.
• Invite only
Pinterest Interest...
• Fastest site in history to break through 10 million users (Comscore 2012)
• 60% of users are women ages 25-44
• Currently, the majority of the site’s active users are women
Business Opportunity
• Images of your products can be shared and linked back to your site.
• Pinterest is now driving more referral traffic on the web than Google+, YouTube and LinkedIn — combined. That’s according to Shareaholic’s January 2012 referral traffic report.
• Obviously not for everybody.
Getting Started
• Go to Pinterest.com
• Pinterest is still an "invitation only" site so you have to click on the "request an invite" link and enter your email address.
• Set up your pin boards and start pinning information you love.
• You can use pre-set boards or organize your pin boards according to your own categories.
• Get started by following individuals or companies you like, repin interesting information or "like" individual pins.
We Teach You to Fish
Or fish for you
Thank you!
•www.ebootcamp.com
•corey@ebootcamp.com
•855-eboot-now
•Fill out your follow up forms!
•Questions!
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