Transcript
Groundwork
• Employed a major donor fundraiser
• Prospect and donor research
• Our database and looking more widely
• Recording/mapping contacts and
networks
• Case for support – running costs
• Patrons group
• Schmoozes, receptions and 1-1 tours
Snowman Spectacular Ball 2010
See www.thesnowmanspectacular.org.uk for details
Hosted this year
by Paul Zenon
• FILM
• Mike Holland speaks at 2010
Brighton Ball for Chestnut
• 2 min excerpt from speech
• From 2m30secs to 4 mins 28 secs
• FILM
• 2011 Ball
• Robbie ‘auctioning’ Pay For A Day
• 40 seconds of film
• From 1min50sec to 2min30sec
Observations
• Groundwork and homework
• Major donor champion or Patron
• Not a quick fix
• Pledges have to be chased
• Donors pay for multiple days
• Tax efficient
• Product picked up outside major
donors
Observations
• Some donors want to be anonymous
(but still choose ‘their’ day)
• Repeatable – hard not to do your day
• Lots of engagement
• Needs dedicated staff
• Works well at events and also 1-1
• Extending to Pay For An Hour
Results
• £750,000 in less than two years
• Over 120 pledges
• 90% pledges honoured
• Significant source of income
• Now we need to put the price of a
day up!
Innovation in Fundraising award
2012 – Help The Hospices
Hugh Lowson receives
national award for
innovation in hospice
fundraising 2012 at the
recent Help The Hospices
conference – for
Chestnut’s Pay For A Day.
Contact
• Carolyn Robinson, Major Gifts
Manager
01903 871 836
Carolyn.Robinson@chestnut-tree-
house.org.uk
• Stephanie Smith, Director of
Fundraising & Marketing, St
Barnabas Hospices
01903 706 306
Stephanie.Smith@stbh.org.uk
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