Chestnut tree hospice

Pay For A Day

Chestnut Tree House

children’s hospice

Stephanie Smith

& Carolyn Robinson

Chestnut Tree House

10th Anniversary – 2013

Chestnut Tree House

Chestnut Tree House

Chestnut Tree House

Chestnut Tree House

• FILM

• Thank you for the days….

• Made in 2012 to thank all our Pay

For A Day supporters

Chestnut Tree House

2008

Groundwork

• Employed a major donor fundraiser

• Prospect and donor research

• Our database and looking more widely

• Recording/mapping contacts and

networks

• Case for support – running costs

• Patrons group

• Schmoozes, receptions and 1-1 tours

Invite to VIP reception

Reception at the hospice

Old pledge leaflet

Schmooze 2010 Stanmer House

2012 schmooze at Porsche

Mike Holland, Patron with Linda

Perry, Director of Care

Snowman Spectacular Ball 2010

See www.thesnowmanspectacular.org.uk for details

Hosted this year

by Paul Zenon

• FILM

• Mike Holland speaks at 2010

Brighton Ball for Chestnut

• 2 min excerpt from speech

• From 2m30secs to 4 mins 28 secs

Mike Holland

Speaking at

the

Snowman

Spectacular

Fundraising

Ball 2010

Pay For A Day

Flyer - Pay for a Day

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Pay For A Day pack insert

Pay For A Day pack insert

Pay For A Day pack insert

Pay For A Day pack insert

Pay For A Day pack insert

Pay For A Day pack – pledge form

Chestnut Tree House

Brighton lunch June 2011

Pay For A Day pack – pledge form

Pay For A Day Certificate

Mike Holland with certificate

Certificate and Book of Days

VIP reception for supporters

Matt Prior with badge

Mike Holland wearing badge

2011 Snowman Spectacular Ball

• FILM

• 2011 Ball

• Robbie ‘auctioning’ Pay For A Day

• 40 seconds of film

• From 1min50sec to 2min30sec

Observations

• Groundwork and homework

• Major donor champion or Patron

• Not a quick fix

• Pledges have to be chased

• Donors pay for multiple days

• Tax efficient

• Product picked up outside major

donors

Observations

• Some donors want to be anonymous

(but still choose ‘their’ day)

• Repeatable – hard not to do your day

• Lots of engagement

• Needs dedicated staff

• Works well at events and also 1-1

• Extending to Pay For An Hour

Results

• £750,000 in less than two years

• Over 120 pledges

• 90% pledges honoured

• Significant source of income

• Now we need to put the price of a

day up!

Most innovative fundraising campaign – Feb 2012

Together For Short Lives

Innovation in Fundraising award

2012 – Help The Hospices

Hugh Lowson receives

national award for

innovation in hospice

fundraising 2012 at the

recent Help The Hospices

conference – for

Chestnut’s Pay For A Day.

IoF Award 2012 with Mike Holland

Contact

• Carolyn Robinson, Major Gifts

Manager

01903 871 836

Carolyn.Robinson@chestnut-tree-

house.org.uk

• Stephanie Smith, Director of

Fundraising & Marketing, St

Barnabas Hospices

01903 706 306

[email protected]