Charleston ReadCube Access
Post on 25-May-2015
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readcubeA content delivery platform
and reference manager for scholarly articles
Labtiva &
The History Of ReadCube• Labtiva formed in a Harvard dorm
room in 2007
• ReadCube was originally written as a simple tool to organize a researcher’s PDF library
• Investment from Digital Science in 2011
• First version of ReadCube released in October 2011
• The ‘Web Reader’ launched as a platform extension on nature.com in November 2011
• ReadCube grows into a fully functional reference manager during 2012 and is now used in 5,000 institutions
• ReadCube Access, an e-commerce system for individual and group purchases of single articles launched in September 2012
• ReadCube is to be launched on multiple publisher platforms by the end of this year and beyond
• More publishers have agreed to participate in ReadCube Access
Siniša Hrvatin and Rob McGrath (founders)
An Introduction To ReadCube
Automated discovery tools enable users to find RELEVANT
content quickly
An intuitive interface for the entire lifecylce of an article
Addressing the growing pains of the
single-article economy
From The Publisher Viewpoint• Scholarly output
doubles every 20 years• This is in-line with:
1. Research output2. Number of papers
published
• The proportion of university funds spent on the library is falling
• Publishers provide value• This is a about how
institutions choose to spend their money
The Library Viewpoint
1986 1988 1990 1992 1994 1996 1998 2000 2002 2004
-50%
0%
50%
100%
150%
200%
250%
300%Serial Expenditures in ARL Libraries (n=107)
Serial (Unit cost)Serial ExpenditureLinear (Serial Expenditure)Serials Purchased
Chan
ge si
nce
1986
Costs continue to rise linearly
The Big Deal improved access
• The rate of increase of costs is still 5-9% and would outstrip library budgets even if they weren’t falling
• Irrespective of value, subscriptions are increasingly unsustainable
AP introduces Big Deal
What Happens When A Researcher Visits A ‘Paywall’
• The Pie Chart shows all responses to paywall events
• Respondents only report purchasing content on 3.6% of occasions
• 25% of events result in an ILL request
• Users use file sharing 40% of the time
• 27% of the time, users gave up or found content in a different journal
Results consistent with Access to Scholarly content: Gaps and Barriers, JiSC/RiN Dec-2011
Earlier this year, we polled our users and
asked them
Where Are Researchers Getting Articles?
* One single unnamed website responsible for $1.4m in lost revenue during 2008 Int J Med Informatics, 5, 1 (2009)
Interlibrary loan
Twitter#icanhazpdf
OA repositories
Author website/email
Bulletin Boards/ Forums*
Google Scholar
Friends with access
The Benefits Of A Sustainable Article Economy
For Publishers• Significant incremental
revenue• Wider dissemination of
content• Help define and meet
expectations of the market
• Reduction of file sharing risk to sustainability
For Libraries• Reduce costs associated
with inter-library loan• Provide instant access to
more content• Measure demand and
inform collection management
• Maintain engagement with patrons
• A disorderly transition from one dissemination model to another is in nobody’s interest
• It is important to discuss these issues and find mutually sustainable models
Why Don’t Researchers Buy Articles?
• Researchers perceive the price point to be too high
• Generally, researches are unwilling to use their own money
• Many funding agencies prohibit the use of research funds to buy content– NIH is one such example
• PPV requires a Credit Card. Institutions often require purchase orders and invoices
As a result, researchers use slow, poor-quality methods to obtain content
Removing The Barriers: Library Supported Purchases
Purchasing articles through ReadCube Access is more convenient than file sharing
• Easy to use• Instant delivery• ‘Free’ to the user• Library creates pre-
paid fund• Designed by
researchers to fit into the researcher workflow
Trial At The University Of Utah
• Objective– Establish whether ReadCube Access represents a
sustainable purchasing mechanism– Assess whether researchers prefer ReadCube access to
other ways of obtaining individual articles
• Method– ReadCube Access was offered on a subset of serials from
nature.com (29 serials)– Promotion was limited to approx. 1,090 faculty and post-
doctoral fellows (~25% of campus)– Number of purchases was compared to the average number
of ILL requests
• Preliminary Results– Number of ReadCube Access purchases ~50% higher than
expected when compared to ILL
Provisional Trial Conclusion
‘ReadCube Access represents good value for money and a sustainable model’
-Rick Anderson, Interim Dean, Marriot Library, Utah
The Individual Article Option
• A simple 3-step purchasing system makes buying single articles easy
• Articles can be purchased in two places1. The Web Reader, linked from the article page2. The ReadCube desktop reference manager
Summary
• ReadCube’s objective is to improve access to scholarly literature for scientists, in collaboration with libraries and publishers
• ReadCube was designed by researchers around the researcher workflow
• Disorderly disruption of scholarly communication should be avoided
• Demand-Driven Acquisition is one part of a multi-access environment including subscriptions, big deals and open access
• Initial trials of ReadCube Access show it to be sustainable and good value for money
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