Transcript
ANNAROSE PIERRE&
MATTHEW CLERK
(OVERVIEW OF CHAPTERS 1-11)
CHAPTER 1: NOW
How to improve your organization
content :
1. Listen (get advice from outsiders including
peers)
2. Make sure someone is in charge
3. User friendly Content (Pictures are usually
great to manage)
CHAPTER 2: PROBLEMS
Good and Bad Content
Good : Easily read by
othersEngagingOrganizedSimple
BAD: Way too Much WritingPointless informationUnorganized
Team Work NeededA lot of time structure, format and you have to revise !
CHAPTER 3: SITUATION
Choose what works best for your content strategy
Make sure your website have critical information
What isn't content strategy ?
1. Employee blog post series
CHAPTER 4: ALIGNMENT
Alignment is : Providing factual information about
content, each other and strategy information.
Different type of stakeholders
1. People who can fund your project
2. Decision makers
3. Genuine people who are interested in your brand
CHAPTER 5: AUDIT
Understanding that audits are an assest in content
evaluation and much more
1. Be effective
2. Ask others for inputs
3. Make sure your goals match your content strategy
4. Choosing audit determines your interest and what
your interesting in learning
CHAPTER 6:ANALYSIS
COMMUNICATION
Be willing to get outside opinion and inputs
Have questionnaires basic interviews, use the
popular social network .
Make sure your message is clear
CHAPTER 7: CORE
Remember that core strategies are long term
directs for content related initiatives.
Make sure your core strategy is Flexible,
memorable a and motivational . ( Have your
audience coming back for more)
Be vocal
CHAPTER 8:CONTENT
Be sure to know the audience you are
addressing
Mention purpose and goal
Have a primary message, something the
audience can run with.
Mention important details: persuade and
entertain your audience
CHAPTER 9: PEOPLE
Learning how to make decisions, and
communicate the right way.
Giving everyone specific roles and or tasks.
(Documenting all information)
Maintaining your content
You must have accuracy, consistence, timeliness
and you must engage your audience.
Make others feel important, patience is key.
CHAPTER 10:PERSUASSION
Have personality, show your passion.
Be organized
Show Do’s and Don’t’s of good content
Stay motivated, Keep pushing
CHAPTER 11:ADVOCACY
(Pleading for or supporting something)
Be yourself “talk straight not tech” (try not to
confuse clients)
Keep it short and interesting
Be a firm believer and express your content
information. Be and engager
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