Chapter 1-11 overview

ANNAROSE PIERRE&

MATTHEW CLERK

(OVERVIEW OF CHAPTERS 1-11)

CHAPTER 1: NOW

How to improve your organization

content :

1. Listen (get advice from outsiders including

peers)

2. Make sure someone is in charge

3. User friendly Content (Pictures are usually

great to manage)

CHAPTER 2: PROBLEMS

Good and Bad Content

Good : Easily read by

othersEngagingOrganizedSimple

BAD: Way too Much WritingPointless informationUnorganized

Team Work NeededA lot of time structure, format and you have to revise !

CHAPTER 3: SITUATION

Choose what works best for your content strategy

Make sure your website have critical information

What isn't content strategy ?

1. Employee blog post series

CHAPTER 4: ALIGNMENT

Alignment is : Providing factual information about

content, each other and strategy information.

Different type of stakeholders

1. People who can fund your project

2. Decision makers

3. Genuine people who are interested in your brand

CHAPTER 5: AUDIT

Understanding that audits are an assest in content

evaluation and much more

1. Be effective

2. Ask others for inputs

3. Make sure your goals match your content strategy

4. Choosing audit determines your interest and what

your interesting in learning

CHAPTER 6:ANALYSIS

COMMUNICATION

Be willing to get outside opinion and inputs

Have questionnaires basic interviews, use the

popular social network .

Make sure your message is clear

CHAPTER 7: CORE

Remember that core strategies are long term

directs for content related initiatives.

Make sure your core strategy is Flexible,

memorable a and motivational . ( Have your

audience coming back for more)

Be vocal

CHAPTER 8:CONTENT

Be sure to know the audience you are

addressing

Mention purpose and goal

Have a primary message, something the

audience can run with.

Mention important details: persuade and

entertain your audience

CHAPTER 9: PEOPLE

Learning how to make decisions, and

communicate the right way.

Giving everyone specific roles and or tasks.

(Documenting all information)

Maintaining your content

You must have accuracy, consistence, timeliness

and you must engage your audience.

Make others feel important, patience is key.

CHAPTER 10:PERSUASSION

Have personality, show your passion.

Be organized

Show Do’s and Don’t’s of good content

Stay motivated, Keep pushing

CHAPTER 11:ADVOCACY

(Pleading for or supporting something)

Be yourself “talk straight not tech” (try not to

confuse clients)

Keep it short and interesting

Be a firm believer and express your content

information. Be and engager