Changing Canada: Canada Soccer Unites the Country through the FIFA Experience

Changing Canada: Canada Soccer Unites the Country through FIFA Experience

Saturday, June 06th, 2015

FIFA Women’s World Cup Canada 2015™

•  Objectives

•  To host the most successful FIFA Women’s World Cup™ in history!

•  To become the first major sporting event hosted domestically, from coast to coast, across five time zones, simultaneously!

•  6 cities, 1 world event!

•  To leave a legacy for SPORT, for WOMEN, for CANADA!

45,000 spectators

1 million+ tv viewers

2002 FIFA U-19 Women’s World Championship

FIFA Women’s World Cup Germany 2011™

Hiring of John Herdman

10M+ tv viewers

2012 Olympic Summer Games Bronze Medalists

Uniting the Country

23-Player Selection WNT Roster Unveiling – VAN, April 27th, 2015

Digital WNT Poster / Social Media Campaign

Who will be your Idol?

WNT Documentary - RISE

EDM Airport Arrivals

Personalized and Digital Jersey Program

FIFA TV – Connecting the Country and the World

Commonwealth Stadium