Changing Canada: Canada Soccer Unites the Country through FIFA Experience Saturday, June 06 th , 2015
Changing Canada: Canada Soccer Unites the Country through FIFA Experience
Saturday, June 06th, 2015
FIFA Women’s World Cup Canada 2015™
• Objectives
• To host the most successful FIFA Women’s World Cup™ in history!
• To become the first major sporting event hosted domestically, from coast to coast, across five time zones, simultaneously!
• 6 cities, 1 world event!
• To leave a legacy for SPORT, for WOMEN, for CANADA!
45,000 spectators
1 million+ tv viewers
2002 FIFA U-19 Women’s World Championship
FIFA Women’s World Cup Germany 2011™
Hiring of John Herdman
10M+ tv viewers
2012 Olympic Summer Games Bronze Medalists
Uniting the Country
23-Player Selection WNT Roster Unveiling – VAN, April 27th, 2015
Digital WNT Poster / Social Media Campaign
Who will be your Idol?
WNT Documentary - RISE
EDM Airport Arrivals
Personalized and Digital Jersey Program
FIFA TV – Connecting the Country and the World
Commonwealth Stadium