Transcript
Lecture and Resource SlidesBCOM 3e, Lehman & DuFrene
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Chapter 9
Understanding the Report Process and Research Methods
Learning Objectives
1. Identify the characteristics of a report and the various classifications of business reports.
2. Apply steps in the problem-solving process and methods for solving a problem.
3. Use appropriate printed, electronic, and primary sources of information.
4. Demonstrate appropriate methods of collecting, organizing, and referencing information.
5. Explain techniques for the logical analysis and interpretation of data.
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Formal-InformalReport Continuum
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The Problem-Solving Process
Recognize and define the problem
Select a method of solution
Collect and organize data and document sources
Arrive at an answer
1
2
3
4
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Questions for Limiting the Problem
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Conducting Research
Primary Primary researchresearch
Secondary Secondary researchresearch
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Types of Sources
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Objectives of Secondary Research
• Establish point of _________ for further research
• Avoid needless __________ of costly research effort
• ______ areas of needed research
• Make a real ___________ to body of knowledge
departure
duplication
Reveal
contribution
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Common Errors in Data Collection
• Samples that are too small• Samples that are not representative• Poorly constructed data-gathering instruments• Information that comes from biased sources• Too little information• Too much information that is not relevant
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Reasons for Accurate, Complete Documentation• Gives credit where credit is due (highly
ethical conduct)
• Protects writers against plagiarism charges
• Supports statements and thus increases credibility
• Aids researchers in pursuing similar research
© 2012 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
Common Errors in Data Interpretation• Conforming results to prediction or desire• Hoping for spectacular results• Comparing when commonality is absent• Assuming a cause-and-effect relationship
when one does not exist• Failing to consider important factors• Basing conclusions on lack of evidence• Assuming constancy of behavior
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