Ch09

Lecture and Resource SlidesBCOM 3e, Lehman & DuFrene

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Chapter 9

Understanding the Report Process and Research Methods

Learning Objectives

1. Identify the characteristics of a report and the various classifications of business reports.

2. Apply steps in the problem-solving process and methods for solving a problem.

3. Use appropriate printed, electronic, and primary sources of information.

4. Demonstrate appropriate methods of collecting, organizing, and referencing information.

5. Explain techniques for the logical analysis and interpretation of data.

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Formal-InformalReport Continuum

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The Problem-Solving Process

Recognize and define the problem

Select a method of solution

Collect and organize data and document sources

Arrive at an answer

1

2

3

4

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Questions for Limiting the Problem

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Conducting Research

Primary Primary researchresearch

Secondary Secondary researchresearch

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Types of Sources

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Objectives of Secondary Research

• Establish point of _________ for further research

• Avoid needless __________ of costly research effort

• ______ areas of needed research

• Make a real ___________ to body of knowledge

departure

duplication

Reveal

contribution

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Common Errors in Data Collection

• Samples that are too small• Samples that are not representative• Poorly constructed data-gathering instruments• Information that comes from biased sources• Too little information• Too much information that is not relevant

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Reasons for Accurate, Complete Documentation• Gives credit where credit is due (highly

ethical conduct)

• Protects writers against plagiarism charges

• Supports statements and thus increases credibility

• Aids researchers in pursuing similar research

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Common Errors in Data Interpretation• Conforming results to prediction or desire• Hoping for spectacular results• Comparing when commonality is absent• Assuming a cause-and-effect relationship

when one does not exist• Failing to consider important factors• Basing conclusions on lack of evidence• Assuming constancy of behavior