Transcript
COLOR MATTERSChoosing and Using Color to Enhance Learning
Becky Lucas, CPTDirector of Instructional StrategyThinkingKap Learning Solutionsbecky@thinkingkaplearning.com
Agenda
1 min Introduction30 min Choosing Color
• Color Theory• Demonstration (Color Pickers and Schemers)• Six Methods for Creating a Color Scheme• Color Psychology • Activity
15 min Using Color – Learning Theory4 min Q&A
StimulantEvokes
passion and excitement
Stimulant Evokes
warmth and happiness
NourishmentEvokes calm, trust, stability and integrity
RefreshmentEvokes
tranquility, peace and harmony
StimulantEvokes
happiness, hope and caution
NostalgicEvokes
romance, power and
control
NeutralEvokes calm, stability and
comfort
NeutralEvokes power,
elegance, mystery
Color and Emotion: What does each hue mean? By Carrie Cousinshttp://tympanus.net/codrops/2012/04/03/color-and-emotion-what-does-each-hue-mean/
Color theory provides a framework for understanding the physiological and psychological impact of color.
Color Wheel
Provides a logical structure to organize and show how colors relate to one another• Hues• Warm Colors• Cool Colors• Neutral Colors• Saturation/Value
DEMONSTRATIONColor Pickers and Color Schemers
Color Picker Tools
www.colorpickertool.com
www.colorpicker.com
www.imagecolorpicker.com
www.blacksunsoftware.com/colormania.html
Color Schemer Tools
www.paletton.com
https://color.adobe.com/create/color-wheel/
http://colorschemer.com/online.html
Color Harmony
• Combination of color that is pleasing to the eye• Combination of color that creates a dynamic equilibrium• Color combinations evoke a mood• Balance in the visual experience engages a sense of order • Extreme unity is under-stimulating• Extreme complexity is over-stimulating
Six Methods for Creating a Color Scheme
Branding and LogosAudience and ContentIndustry Conventions and SymbolismPhotosNaturePsychology
Branding and Logos
Deloitte Blue0,39,118
Deloitte Green146,212,0
Dark Mid Blue0,121,166
Light Mid Blue82,108,255
Dk Deloitte Green109,159,0
Created by: Becky Lucas and Mike Cully (Graphic Artist)
Light Green201,221,3
Deloitte Dark Blue0,29,89
Light Gray191,191,191
Audience or Content
Orange247,150,70
Putty253,234,218Blue0,112,192Green0,176,80
Yellow255,255,0Red255, 0, 0Created by: Becky Lucas
Industry Convention or Symbolism
Black28,13,1
Tan232,225,214Brown77,60,31
Tan221,217,192Dark Yellow143,121,28Brown117,103,86Created by: Cathy Moore for Kinection
Photos
Orange206,132,47
Putty202,199,194Burnt Orange182,113,44Charcoal66,67,72
Gray147,147,153
Created by: ThinkingKap Learning Solutions, Inc.
Nature
Dark Blue1,51,102
Dark Purple75,75,124
Green99,141,31
Light Blue82,132,183Lavender157,158,206
Light Yellow255,255,203
Dark Green122,173,20
Created by: Sonyos
Color psychology provides a framework for understanding how color hues influence perception and behavior.
Psychology
Blue Gray21,26,30Tan219,209,182
Dark Gray68,68,66Med Gray95,98,94
Aqua143,206,192Red206,68,22Created by: McKinney
Psychology
Periwinkle98,104,178
Coral250,154,90
Yellow 255,234,167
Brown159,99,46
Lt Periwinkle240,240,248Created by: Becky Lucas w/ VA Marketing Support
Lt Gray244,244,244
ACTIVITY
To customize Storyline color themes
1. Open application2. Select Design tab3. Select a theme4. Select Customize theme5. Select colors6. Enter a theme name7. Save
To select Storyline default player colors
1. Open application2. Select Home tab3. Click Player
button4. Click Colors &
Effects button5. Select color
scheme from drop-down
6. Select page background color
from drop-down7. Click Save
To customize Storyline player colors
1. Open application2. Select Home tab3. Click Player
button4. Click Colors &
Effects button5. Select Show
Advanced Color Editing
6. Select player element and color element
7. Click Save
TIP: Save with client or project name and
year
http://community.articulate.com/blogs/jeanette/archive/2012/06/06/a-color-diagram-to-help-you-customize-your-storyline-player-colors.aspx#108520
Learning theories are frameworks for understanding how information is absorbed, processed, and retained during learning.
THE BRAIN REJECTS WHAT IT CANNOT ORGANIZE OR UNDERSTAND
Organize and structure content
Color theory provides a framework for understanding the physiological and psychological impact of color.Created by: ThinkingKap Learning
Solutions, Inc.
Distinguish functional areas on the screen
Color theory provides a framework for understanding the physiological and psychological impact of color.Created by: ThinkingKap Learning Solutions, Inc.
Distinguish functional areas on the screen
Color theory provides a framework for understanding the physiological and psychological impact of color.Created by: Becky Lucas and ThinkingKap Learning Solutions, Inc.
Distinguish objects or drive to a choice
Color theory provides a framework for understanding the physiological and psychological impact of color.Created by: ThinkingKap Learning Solutions, Inc.
Distinguish content and navigation wrapper
Color theory provides a framework for understanding the physiological and psychological impact of color.Created by: Becky Lucas and ThinkingKap Learning Solutions, Inc.
COLOR STIMULATES THE VISUAL SENSE AND ENCOURAGES RETENTION OF MEMORY
Enhance memory of key points
Color theory provides a framework for understanding the physiological and psychological impact of color.Created by: McKinney
Enhance memory and recall by using text color
THE BRAIN IS STIMULATED BY WARM AND BRIGHT COLORS
Call attention to certain objects on the page
Color theory provides a framework for understanding the physiological and psychological impact of color.Created by: ThinkingKap Learning Solutions, Inc.
Call attention to navigation cues
Color theory provides a framework for understanding the physiological and psychological impact of color.Created by: ThinkingKap Learning Solutions, Inc.
Warm colors show danger or urgency
Color theory provides a framework for understanding the physiological and psychological impact of color.Created by: McKinney
COLOR CAN BE USED TO HELP REDUCE EYE STRAIN
Contrasting colors improve readability of text
Color theory provides a framework for understanding the physiological and psychological impact of color.Created by: ThinkingKap Learning Solutions, Inc.
Allow eyes to rest on background color.
Color theory provides a framework for understanding the physiological and psychological impact of color.Created by: ThinkingKap Learning Solutions, Inc.
The eLearn Blogwww.thinkingkaplearning.com/bloginfo@thinkingkaplearning.com
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