Case Study - ElegantJ BI...Case Study ElegantJ BI Business Intelligence Implementation for a leading Telecom Company in Saudi Arabia Client Client is a Saudi Arabia-based telecommunications
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Case StudyElegantJ BI Business Intelligence
ElegantJ BI Business IntelligenceImplementation for a leading Telecom Company in Saudi Arabia
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Case Study
ElegantJ BI Business Intelligence
Implementation for a leading Telecom Company in Saudi Arabia
Client
Client is a Saudi Arabia-based telecommunications company that offers landline, mobile and internet services. They provide integrated mobile, fixed and broadband communications services to over 142 million subscribers in 10 markets including Saudi Arabia. Headquartered in Riyadh, Saudi Arabia, the client is the largest telecommunications company by market capitalization, total revenue and number of employees in the Arab State region. In the last few years, they have gone beyond its local borders to the international markets, forming a network of businesses and investments in a number of GCC countries, Asia and Africa. The company is now present in Kuwait, India, Indonesia, Malaysia, Turkey, South Africa and Bahrain which has enabled them to serve a larger number of customers internationally.
The Objective Company has around 10 subsidiaries now, and they wanted to integrate/consolidate all processed data and the reports of their subsidiaries,
and monitor KPIs. They wanted to have a platform which can easily produce these KPIs, Dashboards and Analytics. The BI solution was expected to tackle these operational as well as tactical KPI management activities of all subsidiaries. Since they were not using any system for managing these requirements, the time taken to produce these reports was too high, and at times compilation was inaccurate. To gain additional efficiency and accuracy, to reduce time to generate KPIs, and to lower the overall operational cost, the management decided to evaluate different business intelligence tools. The core challenges identified are:
Compile and consolidate data from various subsidiaries
Incorporate complex KPI formulas and equations
Reduce time to define new KPIs and change existing KPIs
Reduce time to publish dashboards and KPIs based on periodic data collected from various subsidiaries
Easy to use and interactive Dashboards, which can be used by all levels of users
Mobile and tablet compatible Dashboards, KPIs, and Analytics
Case Study
ElegantJ BI Business Intelligence
Implementation for a leading Telecom Company in Saudi Arabia Visual snapshots of performance as well as detailed analytics, if required in
the same tool, same interface
Stunning visualisation and look n’ feel of charts and dashboards
Complete performance management with Balanced Scorecards, Dashboards, Strategy Maps, and Cause Effect Maps
Low TCO and high ROI
The company wanted to have a business intelligence and Performance Management solution that was built on an industry standard architecture and interoperable in their existing platform for their windows based system.
The Solution After a rigorous technical and functional discussion, ElegantJ BI developed and presented a comprehensive proof of concept based on their sample data. This helped them to analyze and verify the fulfillment of their functional and technical needs and the ability of ElegantJ BI. Considering the functional features, simplicity, compatible architecture and scalability, they opted ElegantJ BI as their BI solution.
ElegantJ BI has been integrated with their SQL server 2008 R2 database to meet the client’s data integration needs across various subsidiaries and reporting needs. ElegantJ BI has been configured to build multi dimensional cubes and our team helped them in resolving the challenges they were facing for retrieving values of the reported KPIs. ElegantJ BI has given immense support to their team starting with understanding the data, then structuring it, defining calculations, and building BI objects such as scorecards, dashboards, cross tabs, graphs, reports, etc. ElegantJ BI’s sophisticated Balanced Scorecards has been implemented to prepare their strategic maps with hierarchy of perspectives, objectives and measures. ElegantJ BI product, support and business analysis teams have worked closely with client’s IT team and project managers throughout the project, and developed the whole Performance Management solution to meet their requirements. Comprehensive technical and functional training has been provided to ensure good take up among users.
Case Study
ElegantJ BI Business Intelligence
Implementation for a leading Telecom Company in Saudi Arabia
Technology & Platform
Server : Processon Intel® Core™
RAM : 12 GB
O.S. : Windows 7 Ultimate edition (64 bit)
Backend(Database) : SQL server 2008 R2 Key business intelligence objects implemented in the first phase of deployment include: Operational
SWOT Analysis dashboard
Market Share Summary dashboard
Service Usage and Charging Analysis
Monthly minutes carried summary
Customer Attrition analysis
Population coverage analysis
Coverage Spread summary
Airtime capacity Utilization Trend
Periodic Operational Performance summary dashboard
Finance
Financial Performance Summary
Income - Expense Analysis
EBITDA Analysis
Average Revenue Per User / Month (Voice, Data, Aggregate, Prepaid, Postpaid)
Sales
Sales Trend Dashboard
Sales Performance dashboard
Key Market penetration and Revenue Growth summary
Periodic Sales Impact Analysis
Sales Forecasting
Month over Month Growth (of Subscriber, Region, etc.)
Blended Churn rate analysis
Regional sales contribution analysis
Case Study
ElegantJ BI Business Intelligence
Implementation for a leading Telecom Company in Saudi Arabia
Screenshots not from actual implementation, and shown for relevance only. Screenshots not from actual implementation, and shown for relevance
only.
Case Study
ElegantJ BI Business Intelligence
Implementation for a leading Telecom Company in Saudi Arabia
Elegant MicroWeb’s Role
Keeping in mind the needs and business functions of the client, ElegantJ BI’s functional consultants provided dedicated consultancy, development, implementation and support services to the client for: Installation BI Concepts and Best practices sessions Training
o Technical training o Administration training o Business Analyst training o End user training
Extensive hands on support to clients technical team during development and deployment
Conclusion
The Telecommunications industry is extremely varied in its adoption of business intelligence and performance management solutions. There is certainly a shift from traditional BI suites to new agile, BI suites that offer lower TCO and rapid implementation. ElegantJ BI has filled up this gap, and has
been successfully implemented in very short implementation time and much lower TCO compared to traditional solutions. Key Contributors: Rapid implementation of Proof of Concept was done and made available to
all users within 2 weeks. Simplicity with easy to use, intuitive interface reduces training needs and
ensures more user take up. ElegantJ BI ensured that users at various levels could create analytics and
dashboards on their own, without any programmer or developer support. ElegantJ BI’s sophisticated balanced scorecards helped them to define
metrics, strategic maps, etc. and to create a single version of the truth. Enterprise architecture with 100% browser interface ensured rapid roll out
across various subsidiaries. Low cost of acquisition, Short rollout time, less training needs, added to
lower TCO Compatibility with all popular Smart Phones and Tablets made the solution
available at their fingertips.
ElegantJ BI has been a perfect fit for this client, optimizing the value of their reported KPI’s and structuring it as per their needs at an unbelievable cost and time.
Case Study
ElegantJ BI Business Intelligence
Implementation for a leading Telecom Company in Saudi Arabia This is also a perfect example of very short learning curve requirements for development and implementation using ElegantJ BI. Clients’ IT team was given training and handholding support during development by Elegant Microweb and with only this help and support, clients IT team was able to lead the whole project and complete whole development and deployment on their own in such a short time.
The successful implementation of ElegantJ BI solution proves how ElegantJ BI’s superior architecture, simplicity of use and short implementation cycle helps customers capitalize their existing IT investments and convert information into a huge competitive advantage.
Case Study
ElegantJ BI Business Intelligence
Implementation for a leading Telecom Company in Saudi Arabia
Contact Us
Elegant MicroWeb Technologies Pvt. Ltd. A-305, Shapath - IV, Opp. Karnavati Club, SG Highway, Ahmedabad-380051 India Email: contact@ElegantJBI.com URL: www.ElegantJBI.com Sales & Partnership: For sales, licensing and partnership related inquiries, please send email to sales@ElegantJBI.com EJBIR1009CS – CaseStudy – ElegantJ BI – BI Telecom Company Saudi Arabia – Version 1.2 – Published 2012 Copyright © Elegant MicroWeb Technologies Pvt. Ltd (EMTPL), All Rights Reserved This document contains information that is proprietary and confidential to EMTPL, which shall not be disclosed, transmitted, or duplicated, used in whole or in part for any purpose other than its intended purpose. Any use or disclosure in whole or in part of this information without express written permission of EMTPL is prohibited. All company and product names mentioned are used for identification purposes only, may be trademarks of their respective owners and are duly acknowledged.
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