Care2 Mobile Presentation - NetSquared DC January 28, 2014

CARE2’S MOBILE

EVOLUTION

WHO IS CARE2?

• Care2 is the largest online action community for

progressives in the world

• Nearly 24 million members

• More than 150,000,000 petition signatures

• Help only the good guys recruit millions of supporters

and donors, and win campaigns

• Have worked with thousands of nonprofits and

campaigns world-wide

SOME THINGS YOU PROBABLY ALREADY

KNOW

• 90% of smartphone owners access the same email

account on mobile and desktop. ExactTarget – “The

2012 channel preference survey” (2012)

• Daily we spend 9 minutes on email via a mobile

device, that is 7.6% of the total 119 minutes we use our

phone per day. O2 – “Mobile life report” UK (2013)

• More email is read on mobile than on a desktop

email client. Stats say 47% of email is now opened on a

mobile device Litmus –”Email Analytics” (Aug 2013)

AND SOME MORE

• Mobile received the largest percentage of unique clicks (40%), webmail

was a strong second with 35% – Experian “Quarterly Email Benchmark

Study” (Q2 2013)

• 61% of consumers now read at least some of their emails on a mobile

device – Yesmail “Email Compass: The Mobile Effect” (2013)

• 30% of consumers now read their email exclusively on mobile devices

– Yesmail “Email Compass: The Mobile Effect” (2013)

• Only 11.84% of newsletters use responsive design techniques to

optimize their layouts for mobile devices. – Equinux (June 2013)

• 45% of holiday season emails are being opened on mobile – up slightly

from before the season began – Experian – Hot holiday trends (2012)

Source: Email Monday ultimate email statistics overview -

http://www.emailmonday.com/mobile-email-usage-statistics

OUT WITH THE OLD

IN WITH THE NEW

WHAT IT REALLY LOOKS LIKE

INSTEAD OF SEEING THIS

YOU SEE THIS

AND NOW EVEN ON DESK TOPS

FOR IPADS AND IPHONES TOO

DID IT WORK?

• Approximately 25% of our traffic comes from mobile

• Mobile-friendly email templates for alerts and newsletters

• Mobile petition template

• Mobile and tablet-friendly site for our Healthy Living and

Causes content

• Redesign significantly increased click through rates and

increased opt-ins from petition signers by 40%