Campbell's Soup Company– ADV 420
Post on 20-Dec-2014
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@SamanthaMazzola
#NMDL section 703
Company Background
Target Audience
goals
• An increase in overall sales of 8%
• Improve brand awareness
• Reiterate the brand and what the company stands for
Digital strategy
Tools and tactics
• By using social media streams such Twitter and Instagram and a populated hashtag #CampbellCombos, consumers can post their recipies and pictures using Campbell products.
• An Instagram contest could also run, where users would have to get the highest amount of “likes” before a certain time.
• Digital marketing with Facebook promotion ads is another way to get the more brand exposure.
Key performance indicators
• Key performance indicators to measure Campbell campaign productivity:• Klout score• Google analytics• And and increase in interaction via social media
vehicles (Twitter, Facebook etc.)
budget
Digital Vehicle Unit Cost Cost Per Year
Facebook promotion/ ads
$50 per day Every day for a year
$50 x 365= $18,250
Instagram account $0
Twitter account $0
Google+ $0
Klout $0
Total $18,250
Budget
Conclusion
• Though the strategies are not complicated, they are proven to be effective in raising brand awareness. This works especially for our current target market and the needs of consumers.
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