Campbell's Soup Company– ADV 420

@SamanthaMazzola

#NMDL section 703

Company Background

Target Audience

goals

• An increase in overall sales of 8%

• Improve brand awareness

• Reiterate the brand and what the company stands for

Digital strategy

Tools and tactics

• By using social media streams such Twitter and Instagram and a populated hashtag #CampbellCombos, consumers can post their recipies and pictures using Campbell products.

• An Instagram contest could also run, where users would have to get the highest amount of “likes” before a certain time.

• Digital marketing with Facebook promotion ads is another way to get the more brand exposure.

Key performance indicators

• Key performance indicators to measure Campbell campaign productivity:• Klout score• Google analytics• And and increase in interaction via social media

vehicles (Twitter, Facebook etc.)

budget

Digital Vehicle Unit Cost Cost Per Year

Facebook promotion/ ads

$50 per day Every day for a year

$50 x 365= $18,250

Instagram account $0

Twitter account $0

Google+ $0

Klout $0

Total $18,250

Budget

Conclusion

• Though the strategies are not complicated, they are proven to be effective in raising brand awareness. This works especially for our current target market and the needs of consumers.