CampaignAlyzer

Tracking Marketing Campaigns with Google Analytics

Allaedin Ezzedin | Senior Web Analyst

72%of marketers and agencies surveyed agree that marketing attribution enables better budget allocation across channels and better returns*.

*Marketing Attribution: Valuing the Customer Journeyhttp://services.google.com/fh/files/misc/marketing_attribution_whitepaper.pdf

the no. 1 report

traffic sources report

multi-channel report

nice, but how?

campaign architecture

campaign tagging

email ads

banner

twitter

Include unique coupon code, website URL, and/or phone number to track effectiveness of the ad

offline campaigns: newspapers

bulk campaign management

first attempt

forget it!

campaign taggingon steroids!

add a campaign – step 1

add a campaign – step 2

easy sharing - export

easy sharing – social media

role-based access

channel manager

analytics-tool agnostic

account management

Thank You!

CampaignAlyzerhttp://www.campaignalyzer.com

info@campaignalyzer.com

Allaedin Ezzedinlinkedin.com/in/AllaedinEzzedin

@AllaedinEzzedin

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