Tracking Marketing Campaigns with Google Analytics Allaedin Ezzedin | Senior Web Analyst
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Tracking Marketing Campaigns with Google Analytics
Allaedin Ezzedin | Senior Web Analyst
72%of marketers and agencies surveyed agree that marketing attribution enables better budget allocation across channels and better returns*.
*Marketing Attribution: Valuing the Customer Journeyhttp://services.google.com/fh/files/misc/marketing_attribution_whitepaper.pdf
the no. 1 report
traffic sources report
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traffic sources report
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multi-channel report
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multi-channel report
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nice, but how?
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campaign architecture
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campaign tagging
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email ads
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banner
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Include unique coupon code, website URL, and/or phone number to track effectiveness of the ad
offline campaigns: newspapers
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bulk campaign management
first attempt
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© Copyright CampaignAlyzer. All rights reserved. www.campaignalyzer.com
© Copyright CampaignAlyzer. All rights reserved. www.campaignalyzer.com
forget it!
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campaign taggingon steroids!
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add a campaign – step 1
add a campaign – step 2
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easy sharing - export
easy sharing - export
easy sharing – social media
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role-based access
channel manager
analytics-tool agnostic
account management
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demo
Thank You!
CampaignAlyzerhttp://www.campaignalyzer.com
Allaedin Ezzedinlinkedin.com/in/AllaedinEzzedin
@AllaedinEzzedin