California Futures: Social Media

Adam Rozan

Oakland Museum of California

• A monthly meetup with social media staff from Bay Area museums

• Issues, ideas, challenges, and collaboration

Questions from BAM SUPERFRIENDS:

• How do you set goals/objectives for social media programs?

• How do you measure ROI?

• How do you integrate collections online, + control, fear, and guidance?

• Balance between marketing and curatorial?

• Social media policies for museum staff

• Metrics for evaluating social media

• Institutional voice vs. personal

• Cont…- BAM SUPERFRIENDS

• Research leads to practice

• Opening Celebration Weekend – 31 hours

• Start of our LATE NIGHT programming

• 1 of 3 California Futures Conversations (Technology, Radical Creativity, & Food Justice)

• GOAL-audience participation, real + meaningful dialogue, maximizing social media

• Internal Conversation/Buy In

• BAM SUPERFRIENDS

• Twitter, Flickr, & Library of Congress

• Library of Congress

• Key bloggers + Twitterers

Thank You