Adam Rozan Oakland Museum of California
Jan 15, 2015
Adam Rozan
Oakland Museum of California
• A monthly meetup with social media staff from Bay Area museums
• Issues, ideas, challenges, and collaboration
Questions from BAM SUPERFRIENDS:
• How do you set goals/objectives for social media programs?
• How do you measure ROI?
• How do you integrate collections online, + control, fear, and guidance?
• Balance between marketing and curatorial?
• Social media policies for museum staff
• Metrics for evaluating social media
• Institutional voice vs. personal
• Cont…- BAM SUPERFRIENDS
• Research leads to practice
• Opening Celebration Weekend – 31 hours
• Start of our LATE NIGHT programming
• 1 of 3 California Futures Conversations (Technology, Radical Creativity, & Food Justice)
• GOAL-audience participation, real + meaningful dialogue, maximizing social media
• Internal Conversation/Buy In
• BAM SUPERFRIENDS
• Twitter, Flickr, & Library of Congress
• Library of Congress
• Key bloggers + Twitterers
Thank You