BusinessWoman April 2013
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Michelle
Wohlfarth
Keeping it
Simple
April 2013
SECRETS of
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NEGOTIATING
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4 LETTER FROM THE EDITOR
8 GREAT LEADERS ARE POSITIVELY INFECTIOUS
How emotions can affect a group in a positive or negative way.
10 NEGOTIATING A FLEXIBLE WORK ARRANGEMENT
Know what to go over with your supervisor when stating your case.
PL1-PL5
POWERLUNCH’13 YORK Guide
Map, exhibitor list, keynote speaker, and networking information.
13 LANCASTER COUNTY WOMEN’S EXPO
A preview of the events and features.
14 I’LL DO IT TOMORROW ...
The secrets of decision making.
16 GIVING LIFE THROUGH THE WORKPLACE
Raising organ donor awareness.
18 GI DISORDERS MORE COMMON IN WOMEN
Irritable Bowel Syndrome (IBS) symptoms and treatments.
20 WOMEN TO WATCH
New hires and promotions.
21 ACHIEVEMENTS & APPLAUSE
Awards and accomplishments.
23 MEET AND GREET
Regional networking events and meetings.
WHAT’SInside
5 COVER STORY
Michelle Wohlfarth has
integrated her love of eating
fresh, whole foods into a
business that teaches others
how to incorporate fruits and
vegetables into their diets. She
has written a cookbook so that
others can learn how to eat
healthier. Wohlfarth is very
involved in her community,
including starting The Giving
Tree in 1997.
Cover photo courtesy of Sarah A. Wohlfarth.
BusinessWomanPA.com | April 2013 ~
pring has just begun, but isn’t your mouth
watering for fresh fruits and vegetables
out of your garden or from the local
farm market after seeing the cover
of BusinessWoman?
And soon we’ll be
cutting fresh flowers for our kitchens
and hallways, bringing the beautiful
outdoors inside again. I’m looking
forward to donning my gardening
gloves and working in my gardens.
How about you?
Do you like where you work? If
not, why? Very often we are
influenced by the people we work
with, both those people with positive
attitudes and those with negative
dispositions. Find out how great
leaders can motivate their teams.
We all have hectic lives – both men
and women. Many businesses have
found that offering flexible working
arrangements or adapting their time
schedules can positively affect their
employees’ production. Learn some
steps you can take to make it work.
Have you ever considered organ donation? It’s one of
those things that we think only “other people” will ever
need. A local family shares how their 2-year-old daughter
benefited from organ donation and is living a happy,
healthier life. I hope you will read this
article and then make the
commitment to become an organ
donor and possibly make a miracle
happen for someone else.
POWERLUNCH is just around the
corner. Soni Dimond, POWERLUNCH
York’s keynote speaker, is so dynamic.
She always engages her audiences and
you’ll learn so much from her! There
will also be ample time for visiting
with exhibitors and networking. And
lunch will be delicious! Go to
www.BusinessWoman.com now and
register. Look me up and say, “Hi!”
Happy Spring!
P R E S I D E N T A N D P U B L I S H E R
DONNA K. ANDERSON
E D I T O R I A L
Vice President and Managing Editor
CHRISTIANNE RUPP
Editor MEGAN JOYCE
Contributing Writers
BARBARA TRAININ BLANK
JAN CULLINANE
CAROL KINSEY GOMAN
FARZANNA S. HAFFIZULLA
LYNDA HUDZICK
A R T D E P A R T M E N T
Production Coordinator JANYS CUFFE
Production Artist RENEE MCWILLIAMS
P R I N T / O N L I N E S A L E S
Account Executives
KARLA BACK
ANGIE MCCOMSEY JACOBY
VALERIE KISSINGER
PATRICK MCCONNELL
RANEE SHAUB MILLER
SUE RUGH
Events Manager KIMBERLY SHAFFER
Project Coordinator LOREN GOCHNAUER
Sales & Event Coordinator EILEEN CULP
A D M I N I S T R A T I O N
Business Manager ELIZABETH DUVALL
A D V E R T I S I N G O F F I C E S
Corporate Office: 3912 ABEL DRIVE
COLUMBIA, PA 17512
PHONE 717.285.1350
FAX 717.285.1360
Chester County 610.675.6240
Cumberland County & Dauphin County
717.770.0140
Lancaster County, Lebanon CCounty
& York County 717.285.1350
E-mail: info@BusinessWomanPA.com
Website: www.BusinessWomanPA.com
Member Of:
BusinessWoman is published monthly by On-Line Publishers, Inc.,
3912 Abel Drive, Columbia, PA 17512, 717.285.1350. Copyright On-Line
Publishers, Inc. 2013. All rights reserved. Reproduction or use without permission
of editorial or graphic content in any manner is strictly prohibited.
Views expressed in opinion stories, contributions, articles and letters are not
necessarily the views of the Publisher. The appearance of advertisements for
products or services does not constitute an endorsement of the particular product
or service. Although every effort is made to ensure factual information,
BusinessWoman cannot be held responsible for errors in contributors’ material,
nor does the editorial material necessarily reflect the opinions of the publisher. On-
Line Publishers, Inc. reserves the right to revise or reject any and all advertising.
Subscription information: $14 per year for home delivery of
12 monthly issues. Subscribe online at www.BusinessWomanPA.com or call
717.285.1350.
April 2013
Vol. 10 - No. 4
omanWcareer ~ lifestyle ~ wellness ~ connections
B U S I N E S S
EDITOR’SNote
“
For advertising information:
717-285-1350 or
info@businesswomanpa.com
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4
Christianne Rupp
Vice President and Managing Editor
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COVERStoryCOVERStory
BusinessWomanPA.com | April 2013 ~ 5
er father was French
Canadian. Her mother
is French. And when
she was 6 years old, she and her family
moved in with her grandmother and
lived on a small sailing yacht in the
town of Villefranche-sur-Mer, France
(between Nice and Monaco).
“I went to school there, and I
believe that it was at that time I
developed my love of France in
general, the South in particular,”
Michelle Wohlfarth said. “I was
introduced to wonderful new foods,
the smell of delicious cooking,
outdoor markets selling everything
from live chickens to beautiful flowers
… and the smell of rosemary and
thyme. Even at the age of 6, I loved
everything about it.”
Perhaps it was inevitable that
Wohlfarth—owner of Healthy Living
Kitchen, where she offers classes on
cooking with whole foods in a healthy
way—would end up sharing her
recipes with others. A graduate of the
University of New Hampshire, where
she studied French and plant science,
Wohlfarth actually credits her
children with reawakening her to her
roots and the nutritional angle of
healthy eating.
“Having grown up with a French
mother who cooked simple, fresh,
whole foods every night, it was second
nature to eat well,” she said. “When my
son was born, everything came back,
and I naturally migrated to healthy
food. I had the little food grinder for
my three children and would make
vegetables, fruit, and other basic
foods, and that’s what they ate for
meals.
“When it came to any kind of
illness, my first source was always
natural herbs. They did not always like
the taste of some of the concoctions I
made … but I believe it has served
them well so far in their lives.”
Because of her French cooking
background, her family became used
to eating foods with herbs and other
flavors. They were exposed to all types
of food, “so that they would be able to
experience the diversity that exists,”
Wohlfarth said. “But I have a tendency
to follow my passions, so my love of
delicious, natural food and my love of
the earth is what led me on a path to
study first herbal medicine, then
nutrition and food therapy.”
After working as a wellness coach
with people who wanted to make
changes in their dietary habits,
Wohlfarth found that “the biggest
obstacle was that people were not
familiar with whole foods,” she
explained. And so the idea of offering
cooking classes was born.
“I thought it would be easier to
begin the cooking classes to help
others get back in touch with the joy of
cooking and eating simple, whole
foods. I don’t consider myself a chef.
For me, it’s all about intuitively
cooking and eating what your body
needs.”
Some of her best days are spent
preparing for one of her classes called
“Garden to Table.”
“I get to work out in our organic
garden; then, in the kitchen cooking
and prepping for the class,” Wohlfarth
said. “People are always happy after
they take a walk to the garden to pick
their food and come back and cook
and eat it. It’s such a great connection
to their food source and it always
tastes so much better.”
She loves the energy generated by
her students, the realization that they
really want to learn.
“I always say it’s about getting more
whole foods in the diet in any way you
H
Keeping it
Simple
Keeping it
Simple
By LYNDA HUDZICK
Photographs by SARAH A. WOHLFARTH
Michelle Wohlfarth, owner of Healthy Living Kitchen, offers classes on cooking
with whole foods in a healthy way. She is shown here on her farm with fresh,
organic vegetables.
can,” Wohlfarth said. “How that
happens is what we talk about. Some
people don’t like to cook, so we work
on ways they can eat well without
cooking … it’s not that complicated.
“We have made ‘health’ a billion-
dollar industry by not being healthy
and wondering what to do about it …
We have such a great country and we
have the ability to choose what we eat
and where we get it.”
Living in Central Pennsylvania
provides us with many options for
obtaining locally produced whole
foods.
“I see so many similarities to the
earthiness of the South of France,”
Wohlfarth said. “I am very involved
with the farmers market in Hershey,
as market manager, and the producers
that I have met and worked with are
so enthusiastic about bringing good,
quality whole foods to our
community. They raise grass-fed beef,
pastured poultry/eggs, organic fruits
and vegetables. Their enthusiasm for
what they do is so evident.”
Wohlfarth believes so strongly in
that connection to her local
community that “my husband says if I
got paid for being a volunteer, we
would be very wealthy.”
She recalls that “we weren’t always
able to spend holidays with family or
close friends, so it was natural to reach
out. We had three small children and
no family close by, and it was then that
the local community reached out to
really include us, and their generosity
planted a seed for me. I told myself
that when the time was right, I would
give back to my community.”
In 1997, Wohlfarth started an
organization called The Giving Tree.
“It was a small group of people who
worked with the school nurse to help
families when they were going
through some kind of crisis or
transition in their lives,” she said. “We
would supply them with food, meals,
Christmas gifts, anything they
needed. I would reach out to the local
volunteers on my list and they would
respond. It was a perfect fit.”
The Giving Tree organization has
grown to about 350 members in the
Lower Dauphin/Hershey community,
Wohlfarth said.
“We have board members,
we have a nonprofit status (under
the Foundation for Enhancing
Communities), and we have helped so
many families through all kinds of
situations with basic necessities as
well as love and compassion. It has
been truly fulfilling to watch it grow,
and the women involved are
passionate and enthusiastic.”
It’s that passion, combined with
the fact that she is a woman,
that Wohlfarth credits with much
of her success.
“It has been helpful to have been a
mother, to experience all the life
changes that women experience,
including menopause, I must say. To
crave chocolate, to have hormone
issues, to be stressed and anxious, to
have a busy schedule while trying to
juggle kids, schedules, and household
worries … how lucky we are as
women to experience the rich fabric
of changes and transitions that lead to
wisdom and open the door to joyful
living. We just have to listen and pay
attention.”
To achieve success in whatever a
woman wishes to accomplish, be it
starting her own business or any
other goal she may set for
herself, Wohlfarth emphasizes the
importance of taking the time to
remember why you started what you
did in the first place.
“Simplify and stay focused,” she
said. “If you’re starting a business, it’s
important to connect with other
small-business groups to exchange
ideas and get input in areas that may
not be your strengths … My strength
has been my passion, vision,
enthusiasm, energy, and commitment
to getting the job done.”
That commitment has led
Wohlfarth to author the book Eat with
the Seasons.
“It’s more than a cookbook,” she
explains. “It expresses the simplicity
of living a joyful life in eating and
living with the seasons. I hope that it
becomes a tool for people to get back
to basics.”
CA
REER
6 ~ April 2013 | BUSINESSWoman
Michelle Wohlfarth loves that she get to work out in her organic garden, then in the kitchen cooking and prepping for her classes called “Garden to Table”.
BusinessWomanPA.com | April 2013 ~ 7
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business simulation
experiment at Yale
University gave two
groups of people the assignment of
deciding how much of a bonus to give
each employee from a set fund of
money. Each person in the group was
to get as large a bonus as possible for
certain employees, while being fair to
the entire employee population.
In one group, the conflicting
agendas led to stress and tension, while
in the second group, everyone ended
up feeling good about the result.
The difference in emotional
response was created by the “plants”—
actors who had been secretly assigned
to manipulate people’s feelings about
the project. In the first group, the actor
was negative and downbeat, and in the
second, positive and upbeat.
The emotional tone of the meetings
followed the lead of each actor—
although none of the group members
understood how or why those
particular feelings had emerged.
Here’s why this is important for all
leaders—and crucial for change agents:
All decisions are emotional.
According to neurologist and
author Antonio Damasio, the center of
our conscious thought (the prefrontal
cortex) is so tightly connected to the
emotion-generating amygdala that no
one makes decisions based on pure
logic.
Damasio’s research makes it clear
that mental processes we’re not
conscious of drive our decision
making, and logical reasoning is really
no more than a way to justify
emotional choices.
Emotions are infectious.
Like the common cold, emotions
are literally contagious. You can
“catch” an emotion just by being in the
same room with someone. Emotional
contagion is primarily a nonverbal
process.
And since emotional leads tend to
flow from the most powerful person in
a group to the others, when the leader
is angry or depressed, negative body
language can spread like a virus to the
rest of the team, affecting attitudes and
lowering energy.
Conversely, happy and buoyant
leaders are likely to make the entire
team feel upbeat and energized.
People watch your every move.
During a major change, people will
be on high alert—constantly looking
to their leader for emotional cues.
If you stay relaxed and optimistic,
members of your work groups will be
more positive and more productive. If
you become upset, depressed, or
angry, those emotions will be
replicated by your team and expressed
in a variety of less-than-optimal
results, including higher absenteeism
and lower productivity.
Body language says it all.
My best advice is never to promote
an initiative you don’t believe in—and
always be as transparent and candid as
possible. Doing so will help your body
align authentically to reflect that
openness.
Even then you will need to pay close
attention to your nonverbal signals. If
you slouch, look down, clasp your
hands in front of you, sway back and
forth, or sound tentative, these
behaviors (even if they are only
nervous habits) can come across as
uncertainty or insincerity.
Positive motivation is most effective.
Leaders use two sets of emotions
to motivate change: negative and
positive. In “crisis motivation” and
“burning platform” rationales, the
basic idea is to frighten employees into
accepting change. And there is no
doubt that negative emotions can be
effective. Fear, anger, and disgust all
trigger physiological responses that
prepare the body for quick and specific
actions.
But far more frequently,
organizational change is neither quick
nor specific. Rather, it is continuous,
evolutionary, and often strangely
ambiguous in nature—a fact that
requires much more innovative and
flexible approaches to its management.
For this kind of change, negative
emotions aren’t much help at all.
In fact, negativity significantly
diminishes problem-solving abilities
and narrows rather than expands
creative thinking. That why today’s
most effective change agents focus
primarily on positive emotions that
motivate people to commit to change
and to act on that commitment.
Daniel Goleman’s book, The New
Leaders, starts with this statement:
“Great leaders move us. They ignite
our passion and inspire the best in us.
When we try to explain why they are
so effective, we speak of strategy,
vision, or powerful ideas. But the
reality is much more primal. Great
leadership works through the
emotions.”
•
Carol Kinsey Goman, Ph.D., is an executive
coach, change-management consultant,
and international keynote speaker at
corporate, government, and association
events. She’s a panelist for The Washington
Post’s “On Leadership” column, a blogger
on Forbes.com, a columnist for the Market
magazine, and the author of The Silent
Language of Leaders: How Body Language
Can Help – or Hurt – How You Lead.
A
Great
Leaders
are Positively Infectious
By CAROL KINSEY GOMAN, PH.D.
BusinessWomanPA.com | April 2013 ~ 9
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very working mom
should have the right to
take time off, free from
the pressures of work, but doing so
requires some savvy planning with
your supervisors and colleagues when
you are gone.
Check with your employer about
your maternity and family leave
options. The stress that many working
mothers feel often relates to leaving
work unfinished or falling behind on
projects. Don’t leave your job with
uncertainty and offer a clear timeline
so that your work colleagues know
what to expect.
While pregnancy and childcare are
fraught with intense emotions, make
sure you check your emotional highs
and lows at the door. Always maintain
a professional attitude when in front of
your colleagues. You want to show that
you are committed and just as reliable,
and that you take your work
commitments seriously.
Here’s what to go over with your
supervisor if you are considering time
off:
• Determine the changes in schedule
or job functions.
• Specify a specific leave period (start
date and end date). This is
important, for example, if wanting
to breastfeed after giving birth. It
usually takes about four weeks to
establish a regular milk flow and to
establish a routine that reflects your
baby’s own personal rhythms.
• Figure out coverage. Who will cover
for you while you are gone? Will
your work be divided up among
colleagues and are they aware?
• Create hand-off notes. Prepare your
notes and work procedures for your
replacement.
• Establish boundaries and access.
Will you be available for
consultation? How much contact
are you willing to have during your
leave?
• Plan your reintegration and return.
Design a plan for your return, such
as changes in job function, reduced
hours, etc.
• Consider telecommuting and
working from home or at a location
closer to home. Present a clear plan
of action to your supervisor about
how you see this arrangement
benefiting you and your company.
Will you be able to make regular
conference calls to check in with
your colleagues and with your
supervisor? Will you be able to drop
in on occasion if the project calls for
it, or if you need to see clients?
There are four important steps to
take when negotiating flexible work
arrangements.
Step 1: Assess your job and
employer.
Will they allow you to try the above
flex options? Some jobs are strict about
a physical presence in the office during
regular business/office hours. For
example, a surgeon or schoolteacher
may find flex options provide no
respite from their work demands.
For those with more flexibility from
their employers, consider if working in
an alternative location would be
beneficial. Can you handle the
independence and distractions if it
saves you commuting time and costs?
Step 2: Find out where you work
best.
Many women thrive in home
offices, which allow them to save on
childcare costs, while others find home
offices distracting and unproductive.
On face value, working from home
may seem to be the most convenient
option, but before seizing the
opportunity, remember that working at
home doesn’t necessarily make it
convenient. If constant interruptions
will make working difficult, the
advantages of working at home may be
overshadowed by the downsides, such
as battling feeding, diaper changing, or
cranky outbursts from your kids.
Step 3: Drop the guilt factor.
Recognize that you shouldn’t feel
like a bad parent if you come to the
realization that you can’t work and care
for a child in a synchronous manner
and that you are more productive when
you keep the two worlds largely
separate.
Perhaps you’re the type that needs a
designated working space. Other
moms might not mind writing or
preparing reports, making phone calls,
and dealing with clients while toys are
scattered by the desk and your child
squeals and plays in the playpen set in
the corner of the room.
Seek out the best work arrangement
and reassure your employer that you’re
not seeking a favor, but asking for an
alternative way to produce the same
level of work expected.
Step 4: Champion your work.
Once you’ve started your new work
arrangement, remember that you may
not be physically in the office as often
as usual. “Out of sight, out of mind”
can have detrimental effects on your
employer’s impression of you.
Negotiating a
Flexible Work Arrangement
with Your Employer
By FARZANNA S. HAFFIZULLA, M.D.
E
10
CA
REER
~ April 2013 | BUSINESSWoman
BusinessWomanPA.com | April 2013 ~ 11
CA
REER
Make sure you take these
measures to ensure that you get the
credit you deserve:
• Document your performance
and work results. Check in daily
if needed with your boss.
• Be clear about the expectations.
You may not be able to work full
time, but can you still produce
fulltime work.
• Set up periodic meetings with
your supervisor to go over
expectations. Have you made
significant contributions? In
what ways? Work with your
employer to adjust your work
schedule as needed to fine-tune
an optimal arrangement.
• If something urgent comes up at
work, what is your family
contingency plan? And vice
versa—if something at home
interrupts your work schedule,
will your employer be able to
grant you more flexibility?
While there is no “one-size-fits-
all” approach, variations in theme
and creative strategizing and
planning will allow you to achieve
the best of both your family and
career spheres of life. Maintain
clarity, definition, and be resolute in
your personal choices.
An injection of optimism and
approaching your colleagues and
supervisors with amiable
professionalism will dramatically
increase your chances of getting the
schedule that works best for you.
•
Dr. Farzanna Haffizulla is an expert in
work/life balance and author of
Harmony of the Spheres, which advises
how to achieve harmony and balance of
the work, family, and community
spheres in life. She runs the websites
BusyMomMD.com, an informative site
for modern, educated women juggling
career, family, and community life,
and HouseCallsMD.us, which provides
a portal to better healthcare.
www.busymommd.com.
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Exhibitors • Listing • Map
T1 101 THE ROSE
1996 Auction Road
Manheim, PA 17545
www.roseradio.com
6 Altland House
142 N. George St.
York, PA 17401
www.altlandhouse.com
12 Four Seasons Sunrooms
4110 Cotswold Drive
Harrisburg, PA 17110
www.pasunrooms.com
25 Garrety Glass
2785 S. Queen St.
Dallastown, PA 17313
www.garretyglass.com
15 Healing Happens, Inc.
3701 Carlisle Ave.
Dover, PA 17315
www.healinghappens.net
16 Isaac’s Famous Grilled
Sandwiches
354 N. Prince St., Suite 220
Lancaster, PA 17603
www.isaacsdeli.com
5 Keener Kitchen Mfg. Co.
560 W. Boundary Ave.
Red Lion, PA 17356
www.keenerkitchen.com
8 Madd About Bags/Scentsy
Laura Coy
5020 Goldens Path
York, PA 17408
http://lcoy.beijobags.com
http://lauracoy.scentsy.us
10 Mary Kay Cosmetics
Judy Franklin
2301 Abbey Lane
Harrisburg, PA 17112
www.marykay.com/jafranklin
9 Morgan Stanley
Ted Sweeney
204 N. George St.
York, PA 17401
www.morganstanley.com
14 Primerica Financial Services
Samantha Sheppard
3098 E. Prospect Road
York, PA 17402
www.primerica.com
19 Renewal by Andersen
Kelly Waters
4856 Carlisle Pike
Mechanicsburg, PA 17050
www.rbacentralpa.com
24 Rodan + Fields Dermatologists
Lia Mazias
860 Easy Road
Carlisle, PA 17015
https://lmazias.myrandf.com
21 Senior LIFE York
1500 Memory Lane Ext.
York, PA 17402
www.seniorlifeyork.com
3 Susquehanna Bank
2951 Whiteford Road
York, PA 17402
www.susquehanna.net
20 Take Shape for Life
Beth Ranck
185 Black Horse Road
Paradise, PA 17562
www.branck.tsfl.com/explore
22 Thirty-One Gifts
Jennifer Hickey
608 Manor St.
Columbia, PA 17512
www.mythirtyone.com/jhickey
23 Unique Limousine
1900 Crooked Hill Road
Harrisburg, PA 17110
www.uniquelimousine.com
1 Visiting Angels
Jill Kaylor
1840 E. Market St.
York, PA 17402
www.visitingangels.com/york
4 Wilbur Chocolate
48 N. Broad St.
Lititz, PA 17543
www.wilburbuds.com
17 Women’s Network of York
P.O. Box 3226
York, PA 17402
www.wnyork.com
18 York County Economic Alliance
96 S. George St.
York, PA 17401
www.ycea-pa.org
2 York Health Boutique
for Women, LLC
180 Leader Heights Road
York, PA 17402
www.yorkhealthboutique.com
11 York SCORE
2101 Pennsylvania Ave.
York, PA 17404
www.yorkscore.org
GRAND PRIZE SPONSOR MEDIA SPONSORTRANSPORTATION SPONSOR LUNCHEON SPONSOR MARKETING SPONSOR
Sp
ee
d N
etw
orkin
g
Me
zza
nin
e A
re
a Exhibitors & Lunch
Sta
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Registration
~ POWERLUNCH York’13 | BUSINESSWoman
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BusinessWomanPA.com ~ POWERLUNCH York’13
Let Your Positive Spirit Bloom!
Keynote Speaker
Soni Dimond
Professional keynote speaker Soni Dimond will present her self-promotion savvy at
POWERLUNCH’13 for York County on April 9 at the Valencia Ballroom, where she will help you
recharge … repackage … and reinvent … yourself!
Spring is the perfect time to wake up, show up … and step up to show the world the wonders of
you! Soni will help you put some “spring” into your thoughts, your actions, and your image!
“Most of us are absolutely ready for making changes in the spring season, so I always enjoy
bringing out the best in my audiences at this time of the year,” says Soni. “We’ll learn to spring
over negative feedback in our daily lives. It’s like jumping a hurdle. It only looks difficult until
you learn how to do it. In this session, we’ll focus on discovering your self-promotional power
and we’ll play to your strengths!”
Soni will share techniques and tips for successful, positive image-building. These skills can
become powerful tools for your advancement and recognition in the workplace.
Spring cleaning is an essential task—personally and professionally! So please join us as Soni
presents a lively approach to Attitude REinvention by using all the skills you already have!
“Spring is a great time to renew your faith in yourself ... and get that confidence needed to attain
goals and refresh your winter-weary attitude!” says Soni. “Let your positive spirit bloom!”
About Soni
Soni Dimond is an award-winning image and brand-development expert, media trainer, public affairs and marketing specialist, and founder
of Soni Dimond Media. She has also authored two books, Life’s a Pitch!® and Son of a Pitch, which encourage individuals to improve their
communication skills and to conduct effective presentations in front of a range of audiences.
Her resume is lengthy and impressive. Soni has a career history of being the first female television news reporter and weekend anchor at
WHTM-TV (ABC affiliate) in Harrisburg, Pa., followed by news reporter and morning anchor at WGAL-TV (NBC affiliate) in Lancaster,
Pa. She was named as one of Pennsylvania’s Best 50 Women in Business and, on the larger stage, she served as media consultant for ABC’s
Emmy award-winning reality program Extreme Makeover: Home Edition.
Soni assists individuals and groups with their effort to be more confident, believable, and in control of their message. Her skills have been
utilized by governors, CEOs, and leaders of global industries and Fortune 100 companies, as well as national labor leaders who must meet
the media skillfully and well prepared.
Above all, Soni is an image maker. She tries to make sure that people are noticed, encouraging people to embrace and adapt to change and
to meet or exceed their own expectations.
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BusinessWomanPA.com ~ POWERLUNCH York’13 PL5
Park in the York Revolution’s parking area located at Small Field on Hamilton Avenue
(just off North George Street), and enjoy door-to-door transportation service.
You will be chauffeur-driven aboard a luxurious Unique Limousine right to the front door of the
Valencia Ballroom and back to your car when you leave.
Reservations for Speed Networking will be taken at
POWERLUNCH’13 on a first-come, first-reserved basis.
For more information, please contact On-Line Publishers, Inc.
717.285.1350 • info@businesswomanpa.com
Develop your business connections
Speed Networking is quick and effective method of
meeting other professionals in a relaxed atmosphere.
Session 1: 10:15 a.m. • Session 2: 11:15 a.m.
717.285.1350
aGreatWayToSpendMyDay.com
May 18, 20139 a.m. – 3 p.m.Spooky Nook Sports
2913 Spooky Nook Road, Manheim
(Just off Rt. 283 at the Salunga exit)
Help Our
Furry Friends
Collection!
See website for details.
Hula
HoopContest!Top Prize
$100!
Great
Location!
FREE
advance guest
registration
online!
($5 at the door)
BRACELET SPONSOR PANDORA Park CitySUPPORTING SPONSORS The Fertility Center • MIRUS Financial Partners
Regional Gastroenterology Associates of Lancaster (RGGAL) • synergize!
MEDIA SPONSORS 101 THE ROSE • abc27
Blue Ridge Communications • WDAC • WHP580
~ April 2013 | BUSINESSWoman
Guest
Emcee
:
Michelle Cruz
101 THE ROSE
omen’s xpoLancaster County
E
13BusinessWomanPA.com | April 2013 ~
Shop, Learn, Laugh, and be Pampered
Ladies, spring has arrived and with
it, the Lancaster County women’s
expo. You’ll find a great mix of
shopping, entertainment, and
information about products and
services that will help you meet the
demands of your everyday life.
This year’s event will be held at the
brand-new Spooky Nook Sports in
Manheim (north off Route 283 at the
Salunga exit) on May 18, from 9 a.m.
to 3 p.m. We are very excited to be one
of the first to use their site for an event,
and they are eager for you to see their
facility and some of what they have to
offer.
We are grateful to Lancaster
General Health for being the
Presenting Sponsor of this year’s
Lancaster County women’s expo.
Please stop by their booths and chat
with their representatives. They will
share information about their new
cancer center and many other vital
programs and services that are
available to our community.
With 100+ businesses under one
roof, you’ll find exhibitors who are
looking forward to sharing
information for all aspects of your
life—finances, home improvements,
leisure activities, technology, and
nutrition.
And plan to do some shopping that
day. Vendors will be offering an array
of the things we women love, including
jewelry, handbags, cosmetics and skin
care, home décor, and fashions.
Throughout the day you can watch
live demonstrations. Your handwriting
is unique to you, but do you know what
it says about you? Find out if you’re an
introvert, an extrovert, or an ambivert.
Did you know there is a Ladies
Tree? I didn’t either, but you can find
out what it is along with me at the
women’s expo.
You’re in luck! This year there are
two fashion shows! All your favorite
brands and others you may not be
familiar with will be strutted on the
runway. From day wear to evening
wear and everything in between, see
the latest in styles and colors.
Can you do the hula hoop? Show off
your mad skills at the Hula Hoop
contest at the women’s expo. Yes, that’s
right. We’ll provide the hula hoops, you
provide the entertainment, and the top
prize will be $100 cash. So get those
hips movin’ and groovin’ now so you
can be ready to spin your way to a
prize.
Throughout the day you’ll be able to
unwind while enjoying mini spa
treatments. Can you remember how
you felt the last time you had a chair
massage? Can’t you feel your muscles
relax at the mere thought of it? Never
had a mini massage? Take advantage of
this opportunity; it’s free and you’ll
love it!
Whether you remember the days of
the photo booth at the mall or not,
you’ll have a great time making funny
faces with your friends or kids in the
Fun Photo Booth. Stop by, grab some
accessories, and say “cheese.”
And last but certainly not least, we’ll
be holding a Help Our Furry Friends
Collection. Please bring wet and dry
pet foods, paper towels or blankets, or
visit aGreatWayToSpendMyDay.com
for other helpful ideas. All donations
collected will be given to a local animal
shelter. Our four-legged friends need
your help!
All women who love to have
fun and would like to spend some
time at an event designed just for
them are specially invited to the
second annual Lancaster County
women’s expo. Please go to
aGreatWayToSp endMyDay.com
today and register for your FREE
entry ticket ($5 at the door).
The official registration and financial information of The Foundation for Enhancing Communities may be obtained from the Pennsylvania
Department of State by calling toll free, within Pennsylvania, 1.800.732.0999. Registration does not imply endorsement.
Nutrition Health & Wellness Beauty Technology Home Shopping Fashion Finance
LIFESTYLE
14 ~ April 2013 | BUSINESSWoman
h, yes, decision making
is easy. Weigh the pros
and cons; approach the
issue from a rational, balanced
viewpoint; and voila! We’ve made the
best choice: NOT.
The red-hot area of behavioral
economics, which combines
psychology with decision making,
demonstrates through decades of
research that we’re more like the
impulsive Homer Simpson than the
cool and collected Mr. Spock. How we
think we think and how we really think
aren’t the same at all.
Let’s take a look at a half-dozen
behavioral economic terms and see
how they might apply to our everyday
lives.
Future discounting. We tend to
discount the value of a future reward
(e.g., exercising to lose weight or
prevent disease) and emphasize short-
term rewards.
Research example: When people
were asked to choose delivery of either
fresh fruit or chocolate for the
following week, 74 percent chose the
healthy option. But, when asked to
choose what they wanted to consume
right now, 70 percent chose the
chocolate.
Real-life application: Many
businesses now automatically enroll
employees in a 401(k) plan and you
have to opt out if you don’t want to
participate. When employees have to
actively choose to participate, as many
as 20 percent do nothing about their
401(k). With automatic enrollment,
participation rates have zoomed as
high as 90 percent for some companies.
This makes retirement savings much
more likely to happen.
Anchor. Using a number, idea, or
fact as the basis for a decision.
Research example: Williams-
Sonoma offered a bread maker for
$275. When they added a larger but
similar bread maker that was priced 50
percent higher than the original one,
the sale of $275 bread makers almost
doubled. The anchor of the higher-
priced bread model made the $275
model seem like a bargain.
Real-life application: Seeing an
MSRP slashed out and a sales price
written in does not necessarily make it
a good deal.
Paradox of Choice. Although
choice is perceived as a good thing,
unlimited choices can be paralyzing.
Research example: Jams were
available for tasting in a gourmet food
store. In one setup, 24 different jams
were available for tasting; in another
case, six varieties were. Although more
people gathered around the larger
number of jams, when it came to
buying the jam, 30 percent of those
exposed to the smaller number of
samples purchased jam, while only 3
percent of those exposed to the larger
selection did.
Real-life application: When
making a decision, such as purchasing
a car or choosing your healthcare
coverage, determine your non-
negotiables, narrow your choices to
two or three good choices, and pick
one.
Loss Aversion. We feel worse about
a loss than we feel good about a gain;
actually, we feel about twice as bad
about a loss as a similar gain.
Research example: Many studies
have shown investors will sell a good
stock to make a profit but hold on to a
bad stock, hoping it will come back to a
level where they will at least break
even.
I’ll Do it Tomorrow …
Secrets of Decision Making
By JAN CULLINANE
A
“”
How we think we think and
how we really think aren’t
the same at all.
BusinessWomanPA.com | April 2013 ~ 15
LIFESTYLE
Since 1975 Conestoga Business Solutions has been delivering outstanding support to Central Pennsylvania organizations. As an award winning dealer, you can partner with the premier independent office systems dealer in the region.
Our commitment to quality in sales, service, training and support result in a high level of customer satisfaction and a successful track record with some of the finest businesses in the area.
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Real-life application: You spend an
inordinate amount of time searching for a
particular item to get the absolute best
price, because you’re so very fearful that it
might be available someplace else for a
better deal. All the time and effort you
spent to perhaps save $20, and not suffer a
loss, could be put to much better use.
Status Quo Bias. It’s easier to do
nothing than to do something; we tend to
prefer what others do.
Research example: “Traditional”
Medicare is the default choice; Medicare
Advantage is another viable choice.
However, three-quarters of beneficiaries
choose the status quo, traditional
Medicare.
Real-life application: Keeping the
same bank or Internet service and buying
the same products over and over again
without ever investigating if there is
something equally as good and less
expensive out there is the status quo bias in
action.
Confirmation Bias. This is the
tendency to seek out or interpret
information that confirms our own beliefs,
assumptions, or preferences, whether they
are true or not.
Research example: Valdis Krebs, an
expert in social and organizational
network analysis, examined Amazon.com
purchasing trends during the 2008 U.S.
presidential elections. He found that
people who supported Obama purchased
books that portrayed Obama favorably;
people who disliked Obama purchased
books that painted him in an unflattering
light.
Real-life application: If you’re a Fox
fanatic, try watching CNN; if you’re
addicted to Jon Stewart, give Bill O’Reilly a
try. Seek evidence that is contrary to your
beliefs or preferences, and try to do so with
an open mind. Confirmation bias is one of
our toughest behaviors to change.
Becoming familiar with these terms and
recognizing patterns of “predictably
irrational” behavior in ourselves and
others will lead us to better decision
making in all areas of life. Think we know
how we think? Think again!
•
Jan Cullinane is a bestselling author, speaker,
and consultant. Her newest book is The Single
Woman’s Guide to Retirement (John Wiley &
Sons). www.jancullinane.com
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16
ant to help a
worthy cause?
Businesses often
sponsor employee fundraising
campaigns or events such as
walkathons and picnics to benefit
charities and nonprofits.
One type of program you might not
have considered is raising organ-
donation awareness and encouraging
workers who might be interested in
donating.
The need is great: Nationally, there
are more than 117,000 people waiting
for much-needed organ donations.
More than 100 people die every week
while on the national transplant list.
The United Network for Organ
Sharing (UNOS) administers the
national list of individuals across the
country who are waiting for an organ
transplant (from deceased donors),
ensuring that the available gifts will go
to those who are best matched.
Businesses and organizations
interested in learning more about how
to promote organ donation among
their staffs can turn to the federal
government, which offers assistance
through its Workplace Partnership for
Life. This national initiative, created in
2001, unites the U.S. Government of
Health and Human Services with the
organ and tissue donation community
and businesses, organizations, and
associations.
The partnership spreads the word
about the importance of organ, eye,
tissue, blood, and bone marrow
donation and encourages Americans
to register as donors.
“Workplace Partners create
innovative donation-awareness
programs, tailored to their companies
or organizations,” said Mary Ganikos,
Ph.D., education chief, Division
of Transplantation, Health and
Resources and Services
Administration Division, at the U.S.
Department of Health & Human
Services.
“They also use or customize
materials and tools such as email
blasts, fact sheets, newsletter articles,
and Web banners—available from
HHS—to encourage donation in their
workplaces.”
The partnership also makes
available brochures, print public
service announcements (PSAs), and
short videos—also available in
Spanish. Some of the materials can be
presented on a business or
organization’s own website or on a
monitor in their offices for easy access.
The focus at the partnership is on
increasing deceased donations,
though there are many transplants
from living donors every year. These
are not arranged through the UNOS
computer-matching system; most
occur between the individual parties
involved at transplant centers.
Among the individuals in the
region who have benefited from
deceased organ donation is 2-year-old
Vera Anderson of Carlisle.
Her parents, Michael and Michelle,
lost a daughter in 2008. Born with a
partial kidney, she died after 17 days
in the NICU. A completely healthy
daughter, Maia, followed in 2009, but
Vera was born with kidney problems
as well.
Because of her small kidneys, Vera
experienced a variety of medical
problems—including high blood
pressure, weak bones, and anemia—
Giving
through the
Workplace
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Michelle and Michael
Anderson, with daughters
Vera and Maia. Vera recently
received a kidney transplant.
LIFE
~ April 2013 | BUSINESSWoman
17
WELLN
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and required more than 20 daily
medications.
“The hospital told us there was
nothing they could do for us—that they
don’t do dialysis on infants,” Michelle
Anderson recalled. “We did a frantic
Google search, and found that [Penn
State] Hershey Medical Center does.”
Medical complications continued:
As a result of her renal failure, Vera
had severe gastric reflux, leading to
forceful vomiting up to 30 times a day.
Doctors recommended a kidney
transplant.
Though many people stepped
forward to be tested for suitability to
donate, including some of Vera’s
therapists and nurses, the best match
turned out to be a deceased donor. She
received the kidney recently.
“Vera is a completely different
child, “said her mother. “Before the
transplant, she wasn’t walking and was
barely crawling. Now she’s running
and jumping. Before, she couldn’t eat
anything by mouth. Now she eats
more than her older sister. The reflux
was gone within a week.”
There’s happiness in numbers: One
strategy the partnership encourages is
called Give 5 – Save Lives. Workplace
Partners select one to three dates
when employees are given some time
during the workday to sign up to
become donors.
Some businesses choose to hold
awareness events at significant times
during the calendar year. For example,
April is “Donate Life Month.”
Another goal of the partnership,
said Ganikos, is to “dispel myths.” A
common one is that people over a
specific age cannot donate. In fact,
there are individuals in their 90s who
have been organ donors and others
who have been recipients. Such
outreach to older people as potential
donors is important, because “signing
up as donors tends to taper off after
50,” she added.
Large businesses have signed up
with the partnership, but small
organizations can also be partners.
“We have grown to some 10-11,000
businesses and organizations; these
have helped register hundreds of
thousands of organ and tissue donors,”
said Ganikos.
The Workplace Partnership
can also hook up businesses
or organizations with organ
procurement organizations. There are
58 of them in the United States,
including the Gift of Life Donor
Program in Hershey.
These organizations, in turn, can
send volunteer speakers to businesses
and organizations—often donor
families or recipients who “have lived
through the experience,” said
Ganikos.
The best way to get information
about HRSA and the Workplace
Partnership and to order materials
is by going to the website,
www.organdonor.gov. If your business
or organization is considering
becoming a Workplace Partner, you
can request an information kit
at www.ask.hrsa.gov. For more
information and to sign up as a
partner, go to: www.organdonor.gov/
howhelp/workplace.html.
If a business is new to the Workplace
Partnership and would like to speak
with a live person, contact Rita
Maldonado, rmaldonado@hrsa.gov;
301.443.8665.
The good news is that each day,
an average of 77 Americans receives
life-saving organ transplants, and
many more benefit from cornea and
tissue transplants. With your
business’s help, that number can
increase.
It’s one of those good deeds with
very substantial results. Thanks to her
transplant, Vera Anderson, according
to her parents, is “now a quintessential
2-year-old, full of personality.”
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BusinessWomanPA.com | April 2013 ~
BECOMING AN ORGAN DONOR
One of the legal ways to become a donor is to indicate intent to
donate on your driver’s license. You can also sign up as an organ and
tissue donor in your state’s donor registry or go to:
www.organdonor.gov.
However you sign up, make sure to tell your family about your
donation decision; inform your physician, faith leader, and friends;
and include organ donation in your advance directives, will, and
living will.
(Adapted from www.usadonor.gov)
The partnership has many materials, including print PSAs and
short videos (also available in Spanish). Some of the materials can be
made available to put on a business or organization’s own website or
on a monitor in their offices.
WELLN
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18 ~ April 2013 | BUSINESSWoman
pril is IBS (Irritable Bowel
Syndrome) Awareness
Month, which highlights
the diagnosis, treatment,
and quality-of-life issues related to
irritable bowel syndrome.
This common disorder affects the
large intestine (colon) and causes such
symptoms as cramping, abdominal
pain, bloating, gas, diarrhea, and
constipation.
According to Sadiya Cheshty, M.D.,
a gastroenterologist with the Regional
Gastroenterology Associates of
Lancaster (RGAL) and the medical
director of the new Women’s Digestive
Health Center in Lancaster, the
syndrome is, like many other GI
conditions and disorders, more
common among females.
If you suffer from IBS, you are not
alone: The syndrome has a worldwide
prevalence of 9 to 23 percent of the
population, with about 75 percent of
them being women!
Women are some two times more
likely than men to develop digestive
problems, and two to six times more
likely to manifest irritable bowel
syndrome, according to the American
College of Gastroenterology.
Although IBS is not a progressive
or precancerous condition, it can
wreak havoc on a busy woman’s life
and can coincide with other GI
disorders. Celiac disease, for example,
is four times more frequent in patients
with IBS. Yet, many people—male and
female—remain undiagnosed. They
may even be unaware that their
symptoms constitute a medically
recognized disorder.
Seeing a physician is important if
you suspect IBS because its symptoms
can mimic other disorders that can
be more significant—such as
ulcerative colitis/irritable bowel
disease, (including Crohn’s disease) or
malignancy of the colon or the
gynecologic tract.
For example, if a female has a lot of
bloating, she may attribute it to IBS,
although that may not be the cause.
One of Cheshty’s patients was recently
tested for what she thought was
irritable bowel syndrome, but a
colonoscopy helped confirm that she
had ovarian cancer. IBS can also be
mistaken for endometriosis, which
causes similar pelvic pain and
bloating.
“Women often do not seek medical
attention or feel that their concerns are
adequately addressed,” said Cheshty.
“Plus, some women find it hard to
discuss sensitive issues with a male
practitioner.”
There are specific reasons women
have IBS more often than men. For
one, women tend toward visceral
hypersensitivity, which means that the
functioning of their GI tract is more
sensitive.
Females may have a heightened
sensation of normal digestion, which
could be due to internal and external
factors. These start with ingestion—
women taste bitter and sweet flavors
more intensely. They can be more
sensitive to stimulation throughout
the GI tract and are more prone to
functional abdominal pain.
General physiological differences
between men and women also play a
part. Some females may be more
prone to problems with bowel motility
and diarrhea during their monthly
cycles. That could also lead to fecal
retention and constipation, as well as
bloating and pain. Young girls at
menarche—the onset of their
periods—may also experience those
symptoms.
Women may experience other
gastrointestinal issues or liver
problems more frequently or more
severely than men. In addition to IBS,
these include pelvic floor disorders,
gallbladder disorders/gallstones, gas,
heartburn, abdominal pain, bloating,
constipation, diarrhea, hemorrhoids/
anal fissures, certain types of hepatitis,
and incontinence.
Females are more prone to liver
disease during pregnancy, as well as
certain types of colitis, nutritional
deficiencies, and polyps—the latter in
the ascending colon. These types of
polyps are more likely to be malignant.
Menopause, hormonal fluctuations,
and pregnancy can complicate
gastrointestinal health, making
detection and diagnosis
more difficult. And women
sometimes dismiss their
symptoms or blame them
solely on hormones or
anxiety and do not seek the
medical attention that they need, said
Cheshty.
What part does stress play in
gastrointestinal disorders? It can
certainly worsen symptoms. In turn,
GI symptoms can then trigger stress
and anxiety, especially if a woman has
no understanding of where the
symptoms are coming from or a
means to manage them.
“Studies have shown that women
with anxiety and depression also tend
to have higher rates of IBS,” Cheshty
noted.
An important trigger for IBS can be
certain foods, such as those rich in
carbohydrates, spicy or fatty foods,
coffee, and alcohol. Many females with
IBS have lactose intolerance as well.
Irritable bowel syndrome is a
diagnosis of exclusion. The patient
and physician have to come to the
conclusion together—through history,
the way symptoms present themselves,
and testing. More diagnostic
investigation is recommended in
patients who have such alarming
symptoms as GI bleeding or anemia,
nocturnal diarrhea, weight loss, or a
GI Disorders More Common in Women
By BARBARA TRAININ BLANK
A
BusinessWomanPA.com | April 2013 ~ 19
WELLN
ESS
Now Women Have a Choice
Women’s Digestive
Health Center
Introducing a facility designed exclusively for women,
and staffed completely by women.
Dr. Sadiya Cheshty
Medical Director
www.RGAL.com
Dr. Sadiya Cheshty of
RGAL is board certified in
Gastroenterology and Internal
Medicine and specializes in
women’s digestive health.
For more information about the
Women’s Digestive Health
Center visit www.RGAL.com.
To schedule an appointment
with Dr. Cheshty call
717.544.3406.
Women’s Digestive Health Center
694 Good Drive
Suite 23
Lancaster, PA 17601(Adjacent to Women & Babies Hospital)
family history of GI disease such as
colorectal cancer, Cheshty advised.
Aside from testing to exclude other
conditions, the physician and patient
have to address the symptoms of IBS,
Cheshty noted. Medication may be
helpful to alleviate pain, changes in
motility, spasms, and bloating. But
since every woman is different,
pharmacological therapy must be
tailored to the needs of each individual
patient.
The Women’s Digestive Health
Center takes a holistic approach,
including therapies that reduce overall
symptoms and improve well-being and
those methods that are more symptom
directed.
In addition to medical treatment,
women can take advantage of a variety
of other interventions at the center,
including cognitive-behavioral therapy,
interpersonal psychotherapy, hypnosis,
relaxation training, and autonomic
arousal for anatomic and muscular
relaxation. Also offered are group
sessions, biofeedback, and nutrition
and other lifestyle modifications.
“Biofeedback helps women
understand when and why they have
bowel concerns, including fecal
incontinence and urgency, pain, and
other dysfunction,” explained Cheshty.
“In fact, biofeedback is considered to be
the treatment of choice for fecal
incontinence. It uses techniques to
‘retrain’ the bowel and help the woman
regain control through awareness of
one’s anatomy and the musculature of
the pelvis.”
It is the strong opinion of the
American College of Gastroenterology
and other expert panels that
colonoscopy can prevent colon cancer.
“Women have become so good
about getting mammograms, but their
rate of getting colonoscopies is
shockingly low,” she added. “The option
of being able to see a woman [at an
expressly women’s center] to address
care may help women become more
proactive.”
Gastrointestinal symptoms can be
painful, inconvenient, and even
embarrassing. This can lead to tense
social situations and can negatively
impact work and home life.
Understanding how these symptoms
can affect women both physically and
emotionally can help improve their
quality of life.
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20 ~ April 2013 | BUSINESSWoman
Abby L. Myer, CPA, has been named ashareholder at SF&Company, CPAs andBusiness Advisors. Together with theother 12 shareholders, she will provideleadership and guidance for the firm, itsclients, and staff.
WOMEN TOWatch
ACHIEVEMENTS &Applause
Kandice Kerwin Hull, a member of McNees Wallace &Nurick LLC, has been selected as a YWCA Tribute to Womenof Excellence 2013 award recipient. The annual eventrecognizes Central Pennsylvania’s leading female professionalsand community volunteers.
Julia Coelho, an attorney with McNees Wallace & NurickLLC, has been elected to the board of directors of Dress forSuccess South Central Pennsylvania. Coelho is a formervolunteer for DFSSCPA and remains committed to theorganization’s mission of empowering disadvantagedwomen.
Lori L. Buntman, Esq., recently joined thefirm of Harmon & Davies, P.C. as anassociate. Buntman received her juris doctordegree in 2011 from the Duquesne UniversitySchool of Law, and was honored with the ProBono Program Certificate of Recognition andThe Clinical Legal Education AssociationOutstanding Student Award.
Jennie Cofini has been promoted tomarketing manager at Metro Bank.Cofini has been with Metro Bank for thepast eight years, most recently serving asthe bank’s senior marketing specialist.She has a degree in communicationsfrom Pennsylvania State University.
Katie (Knepp) Caples has been named manager ofdevelopment for Main Street Hanover, an initiative throughthe partnership with the Borough of Hanover, Hanover AreaChamber of Commerce, and the York County EconomicAlliance. Caples has been with the Economic Alliance since2009, most recently serving as economic developmentcoordinator for the Hanover borough.
Katie M. Shaull, CPA, has earned apromotion to manager in the York officeof SF&Company, CPAs and BusinessAdvisors. A graduate of the University ofPittsburgh at Bradford, she preparesfinancial statements and tax returns andprovides tax planning and small-business consulting services.
Kathryn D. Shade has been promoted to accountingassociate in the Harrisburg office of SF&Company, CPAs andBusiness Advisors. She will assist with payrolls, bookkeeping,and other small-business services.
Megan Snyder has been hired as thedevelopment assistant for JuniorAchievement of Central PA. Snyder willassist in all functions of theorganization, with a primary focus onfunctions involving writing anddatabase management.
While We Were Out ...While We Were Out ...
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YOUR PICTURES!
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share what’s happening while
you're out and about. Send your
picture(s) and descriptions to:
editor@businesswomanpa.com.
F&M Trust
F&M Trust recently provided
financial support to the public
library in Camp Hill as part of their
annual business appeal.
Cleve J. Fredricksen Library
Development Coordinator Kathleen
Fey (right) receives a donation
from F&M Trust’s Camp Hill
Community Office Manager Katrina
Buck (left).
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Please email your announcements of career advancements and professional new hires to crupp@onlinepub.com. Electronic photos should be saved as a tiff, jpeg, pdf or
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BUSINESSWoman online is pleased to introduce eXPERT eXCHANGE!
Experts from a variety of fields will share their tips and strategies for success.
Visit BusinessWomanPA.com/expertexchange.
American Business Women’s Association (ABWA)
Camelot Chapter
6 p.m.
3rd Monday of the month
The Radisson Penn Harris Hotel & Convention Center,
Camp Hill
Tania Srouji, President
taniasrouji@hotmail.com
www.abwacamelot.com
Continental Yorktowne Chapter
6 p.m.
4th Tuesday of the month
The Roosevelt Tavern
400 W. Philadelphia St., York
Jeanne Weicht
jweicht1@verizon.net
Lancaster Area Express Network
7:15 – 9 a.m.
3rd Wednesday of the month
Lancaster Country Club
1466 New Holland Pike, Lancaster
Kathleen King
717.305.0206
kmking@ptd.net
www.LAEN-ABWA.com
Lebanon Valley Chapter
6:30 p.m.
4th Wednesday of the month
Hebron Hose Fire Company
701 E. Walnut St., Lebanon
Penny Donmoyer
717-383-6969
www.abwalebanonpa.com
Penn Square Chapter
11:45 a.m. – 1 p.m.
2nd Thursday of the month
Hamilton Club
106 E. Orange St., Lancaster
Dottie Horst
717.295.5400
dhorst@realtysettlement.com
Women at Work Express Network
11:30 a.m. – 1:15 p.m.
2nd Thursday of the month
Heritage Hotel
500 Centerville Road, Lancaster
Virginia Klingensmith
vklingensmith@unioncommunitybank.com
Yellow Breeches Chapter
6 p.m.
4th Wednesday of the month
Bob Evans
1400 Harrisburg Pike, Carlisle
Leslie Shatto
leslie.shatto@hma.com
Central PA Association for Female Executives (CPAFE)
April 3
7:30 – 9 a.m. (Registration Required)
Giant Super Foods, Community Room
2300 Linglestown Road, Harrisburg
Carol Fastrich
717.591.1268
info@cpafe.org, www.cpafe.org
Executive Women International
Harrisburg Chapter
5:30 p.m.
3rd Thursday of the month
Rotating location
Cynthia A. Sudor
717.469.7329
cynthia@cynthiasudorenterprises.com
www.ewiharrisburg.org
Harrisburg Business Women
11:30 a.m. – 1:30 p.m.
2nd Tuesday of the month
Best Western Premier Central Hotel & Conference Center
800 E. Park Drive, Harrisburg
Lynne Baker
717.975.1996
lynne.baker@proforma.com
info@hbwluncheon.com
www.HBWLuncheon.com
Insurance Professionals of Lancaster County (IPLC)
5:45 p.m.
3rd Tuesday of the month
Heritage Hotel
500 Centerville Road, Lancaster
Krista Reed
717.945.4381
kmreed@glatfelters.com
www.naiw-pa.com/lancaster.htm
International Association of Administrative Professionals
Conestoga Chapter
5:30 p.m.
4th Tuesday of the month
Woodcrest Villa
2001 Harrisburg Pike, Lancaster
Barbara Tollinger
btollinger@normandeau.com
www.iaaplancaster.com
Harrisburg Chapter
5:30 p.m.
3rd Monday of the month
Holiday Inn Harrisburg East
Lindle Road, Harrisburg
Karen Folk, CAP-OM, President
Jodi Mattern, CAP, Webmaster
jodi4psu@gmail.com
www.iaap-harrisburg-pa.org
White Rose Chapter of York
6 p.m.
3rd Wednesday of the month
Normandie Ridge
1700 Normandie Ridge Drive, York
Dorothy Keasey
717.792.1410
djkeasey@comcast.net
Mechanicsburg Business Women
11:30 a.m. – 1:30 p.m.
3rd Wednesday of the month
Flavours ETC Catering
5222 E. Trindle Road, Apt. D, Mechanicsburg
Abeer Srouji
womensluncheon@hotmail.com
www.mechanicsburgbusinesswomen.org
Pennsylvania Public Relations Society
5:30 p.m.
Last Thursday of the month
Kim Barger, President
717.979.8792
KimBarger@hotmail.com
www.pprs-hbg.org
Shippensburg Women’s Area Networking (SWAN)
Noon
1st Wednesday of the month
Rotating location
Lisa Mack
717.609.3781
lisamack.re@gmail.com
Women’s Business Center Organization (WBCO)
11:30 a.m.
2nd Tuesday of the month
Alumni Hall, York College of PA
Mimi Wasti
mwasti@ycp.edu
Women’s Network of York
11:30 a.m.
3rd Tuesday of the month
Outdoor Country Club
1157 Detwiler Drive, York
Jennifer Smyser
717.495.7527
network@wnyork.com
W O M E N ’ S N E T W O R K I N G G R O U P S
BusinessWomanPA.com | April 2013 ~ 21
CO
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