BusinessWoman April 2013

Michelle

Wohlfarth

Keeping it

Simple

April 2013

SECRETS of

DECISION MAKING

NEGOTIATING

Work Flexibility

OUCH!When yourfashionstatement is

Improper footwear can cause foot,ankle, knee, hip, and lower back painand dysfunction. At PinnacleHealth, ourphysical therapists are trained to evaluateyour back and leg pain to develop anindividualized treatment approach to getyou back to the runway, your business,or wherever your shoes take you.

pinnaclehealth.org(717) 231-8900

Homeowners say their Four Seasons Sunroom

is the happiest room in the house!

PAsunrooms.comLoans provided by EnerBank USA (1245 Brickyard Rd., Suite 640, Salt Lake City, UT 84106) on approved credit, for a limited time.

800.222.7724

Design Centers:

• Inside SKH, Rohrerstown Rd., Lancaster

• 7831 Paxton St., Harrisburg

• Conservatory Display at SKH, Mechanicsburg

PA 8287

Sunlight has magical powers to improve your energy level and your mood.

Let our patented glass work its magic by filtering out the harmful rays

to deliver the healthy, sun-drenched lifestyle you always wanted.

Call today for your FREE design consultation!

SAVE30%

NO

W!

up to

3

4 LETTER FROM THE EDITOR

8 GREAT LEADERS ARE POSITIVELY INFECTIOUS

How emotions can affect a group in a positive or negative way.

10 NEGOTIATING A FLEXIBLE WORK ARRANGEMENT

Know what to go over with your supervisor when stating your case.

PL1-PL5

POWERLUNCH’13 YORK Guide

Map, exhibitor list, keynote speaker, and networking information.

13 LANCASTER COUNTY WOMEN’S EXPO

A preview of the events and features.

14 I’LL DO IT TOMORROW ...

The secrets of decision making.

16 GIVING LIFE THROUGH THE WORKPLACE

Raising organ donor awareness.

18 GI DISORDERS MORE COMMON IN WOMEN

Irritable Bowel Syndrome (IBS) symptoms and treatments.

20 WOMEN TO WATCH

New hires and promotions.

21 ACHIEVEMENTS & APPLAUSE

Awards and accomplishments.

23 MEET AND GREET

Regional networking events and meetings.

WHAT’SInside

5 COVER STORY

Michelle Wohlfarth has

integrated her love of eating

fresh, whole foods into a

business that teaches others

how to incorporate fruits and

vegetables into their diets. She

has written a cookbook so that

others can learn how to eat

healthier. Wohlfarth is very

involved in her community,

including starting The Giving

Tree in 1997.

Cover photo courtesy of Sarah A. Wohlfarth.

BusinessWomanPA.com | April 2013 ~

pring has just begun, but isn’t your mouth

watering for fresh fruits and vegetables

out of your garden or from the local

farm market after seeing the cover

of BusinessWoman?

And soon we’ll be

cutting fresh flowers for our kitchens

and hallways, bringing the beautiful

outdoors inside again. I’m looking

forward to donning my gardening

gloves and working in my gardens.

How about you?

Do you like where you work? If

not, why? Very often we are

influenced by the people we work

with, both those people with positive

attitudes and those with negative

dispositions. Find out how great

leaders can motivate their teams.

We all have hectic lives – both men

and women. Many businesses have

found that offering flexible working

arrangements or adapting their time

schedules can positively affect their

employees’ production. Learn some

steps you can take to make it work.

Have you ever considered organ donation? It’s one of

those things that we think only “other people” will ever

need. A local family shares how their 2-year-old daughter

benefited from organ donation and is living a happy,

healthier life. I hope you will read this

article and then make the

commitment to become an organ

donor and possibly make a miracle

happen for someone else.

POWERLUNCH is just around the

corner. Soni Dimond, POWERLUNCH

York’s keynote speaker, is so dynamic.

She always engages her audiences and

you’ll learn so much from her! There

will also be ample time for visiting

with exhibitors and networking. And

lunch will be delicious! Go to

www.BusinessWoman.com now and

register. Look me up and say, “Hi!”

Happy Spring!

P R E S I D E N T A N D P U B L I S H E R

DONNA K. ANDERSON

E D I T O R I A L

Vice President and Managing Editor

CHRISTIANNE RUPP

Editor MEGAN JOYCE

Contributing Writers

BARBARA TRAININ BLANK

JAN CULLINANE

CAROL KINSEY GOMAN

FARZANNA S. HAFFIZULLA

LYNDA HUDZICK

A R T D E P A R T M E N T

Production Coordinator JANYS CUFFE

Production Artist RENEE MCWILLIAMS

P R I N T / O N L I N E S A L E S

Account Executives

KARLA BACK

ANGIE MCCOMSEY JACOBY

VALERIE KISSINGER

PATRICK MCCONNELL

RANEE SHAUB MILLER

SUE RUGH

Events Manager KIMBERLY SHAFFER

Project Coordinator LOREN GOCHNAUER

Sales & Event Coordinator EILEEN CULP

A D M I N I S T R A T I O N

Business Manager ELIZABETH DUVALL

A D V E R T I S I N G O F F I C E S

Corporate Office: 3912 ABEL DRIVE

COLUMBIA, PA 17512

PHONE 717.285.1350

FAX 717.285.1360

Chester County 610.675.6240

Cumberland County & Dauphin County

717.770.0140

Lancaster County, Lebanon CCounty

& York County 717.285.1350

E-mail: [email protected]

Website: www.BusinessWomanPA.com

Member Of:

BusinessWoman is published monthly by On-Line Publishers, Inc.,

3912 Abel Drive, Columbia, PA 17512, 717.285.1350. Copyright On-Line

Publishers, Inc. 2013. All rights reserved. Reproduction or use without permission

of editorial or graphic content in any manner is strictly prohibited.

Views expressed in opinion stories, contributions, articles and letters are not

necessarily the views of the Publisher. The appearance of advertisements for

products or services does not constitute an endorsement of the particular product

or service. Although every effort is made to ensure factual information,

BusinessWoman cannot be held responsible for errors in contributors’ material,

nor does the editorial material necessarily reflect the opinions of the publisher. On-

Line Publishers, Inc. reserves the right to revise or reject any and all advertising.

Subscription information: $14 per year for home delivery of

12 monthly issues. Subscribe online at www.BusinessWomanPA.com or call

717.285.1350.

April 2013

Vol. 10 - No. 4

omanWcareer ~ lifestyle ~ wellness ~ connections

B U S I N E S S

EDITOR’SNote

“

For advertising information:

717-285-1350 or

[email protected]

S

”

4

Christianne Rupp

Vice President and Managing Editor

If we had no winter, the spring

would not be so pleasant;

if we did not sometimes taste

of adversity, prosperity

would not be so welcome.

~Anne Bradstreet

June 6, 20139 a.m. – 2 p.m.

Church Farm School1001 East Lincoln Highway

Exton

May 28, 20139 a.m. – 2 p.m.Hershey Lodge

West Chocolate Avenue& University Drive, Hershey

April 25, 20139 a.m. – 2 p.m.

Overlook Activities CenterOverlook Park • 2040 Lititz Pike

Lancaster

717.285.1350717.770.0140610.675.6240

Limited SponsorshipOpportunities Available

~ April 2013 | BUSINESSWoman

CA

REER

COVERStoryCOVERStory

BusinessWomanPA.com | April 2013 ~ 5

er father was French

Canadian. Her mother

is French. And when

she was 6 years old, she and her family

moved in with her grandmother and

lived on a small sailing yacht in the

town of Villefranche-sur-Mer, France

(between Nice and Monaco).

“I went to school there, and I

believe that it was at that time I

developed my love of France in

general, the South in particular,”

Michelle Wohlfarth said. “I was

introduced to wonderful new foods,

the smell of delicious cooking,

outdoor markets selling everything

from live chickens to beautiful flowers

… and the smell of rosemary and

thyme. Even at the age of 6, I loved

everything about it.”

Perhaps it was inevitable that

Wohlfarth—owner of Healthy Living

Kitchen, where she offers classes on

cooking with whole foods in a healthy

way—would end up sharing her

recipes with others. A graduate of the

University of New Hampshire, where

she studied French and plant science,

Wohlfarth actually credits her

children with reawakening her to her

roots and the nutritional angle of

healthy eating.

“Having grown up with a French

mother who cooked simple, fresh,

whole foods every night, it was second

nature to eat well,” she said. “When my

son was born, everything came back,

and I naturally migrated to healthy

food. I had the little food grinder for

my three children and would make

vegetables, fruit, and other basic

foods, and that’s what they ate for

meals.

“When it came to any kind of

illness, my first source was always

natural herbs. They did not always like

the taste of some of the concoctions I

made … but I believe it has served

them well so far in their lives.”

Because of her French cooking

background, her family became used

to eating foods with herbs and other

flavors. They were exposed to all types

of food, “so that they would be able to

experience the diversity that exists,”

Wohlfarth said. “But I have a tendency

to follow my passions, so my love of

delicious, natural food and my love of

the earth is what led me on a path to

study first herbal medicine, then

nutrition and food therapy.”

After working as a wellness coach

with people who wanted to make

changes in their dietary habits,

Wohlfarth found that “the biggest

obstacle was that people were not

familiar with whole foods,” she

explained. And so the idea of offering

cooking classes was born.

“I thought it would be easier to

begin the cooking classes to help

others get back in touch with the joy of

cooking and eating simple, whole

foods. I don’t consider myself a chef.

For me, it’s all about intuitively

cooking and eating what your body

needs.”

Some of her best days are spent

preparing for one of her classes called

“Garden to Table.”

“I get to work out in our organic

garden; then, in the kitchen cooking

and prepping for the class,” Wohlfarth

said. “People are always happy after

they take a walk to the garden to pick

their food and come back and cook

and eat it. It’s such a great connection

to their food source and it always

tastes so much better.”

She loves the energy generated by

her students, the realization that they

really want to learn.

“I always say it’s about getting more

whole foods in the diet in any way you

H

Keeping it

Simple

Keeping it

Simple

By LYNDA HUDZICK

Photographs by SARAH A. WOHLFARTH

Michelle Wohlfarth, owner of Healthy Living Kitchen, offers classes on cooking

with whole foods in a healthy way. She is shown here on her farm with fresh,

organic vegetables.

can,” Wohlfarth said. “How that

happens is what we talk about. Some

people don’t like to cook, so we work

on ways they can eat well without

cooking … it’s not that complicated.

“We have made ‘health’ a billion-

dollar industry by not being healthy

and wondering what to do about it …

We have such a great country and we

have the ability to choose what we eat

and where we get it.”

Living in Central Pennsylvania

provides us with many options for

obtaining locally produced whole

foods.

“I see so many similarities to the

earthiness of the South of France,”

Wohlfarth said. “I am very involved

with the farmers market in Hershey,

as market manager, and the producers

that I have met and worked with are

so enthusiastic about bringing good,

quality whole foods to our

community. They raise grass-fed beef,

pastured poultry/eggs, organic fruits

and vegetables. Their enthusiasm for

what they do is so evident.”

Wohlfarth believes so strongly in

that connection to her local

community that “my husband says if I

got paid for being a volunteer, we

would be very wealthy.”

She recalls that “we weren’t always

able to spend holidays with family or

close friends, so it was natural to reach

out. We had three small children and

no family close by, and it was then that

the local community reached out to

really include us, and their generosity

planted a seed for me. I told myself

that when the time was right, I would

give back to my community.”

In 1997, Wohlfarth started an

organization called The Giving Tree.

“It was a small group of people who

worked with the school nurse to help

families when they were going

through some kind of crisis or

transition in their lives,” she said. “We

would supply them with food, meals,

Christmas gifts, anything they

needed. I would reach out to the local

volunteers on my list and they would

respond. It was a perfect fit.”

The Giving Tree organization has

grown to about 350 members in the

Lower Dauphin/Hershey community,

Wohlfarth said.

“We have board members,

we have a nonprofit status (under

the Foundation for Enhancing

Communities), and we have helped so

many families through all kinds of

situations with basic necessities as

well as love and compassion. It has

been truly fulfilling to watch it grow,

and the women involved are

passionate and enthusiastic.”

It’s that passion, combined with

the fact that she is a woman,

that Wohlfarth credits with much

of her success.

“It has been helpful to have been a

mother, to experience all the life

changes that women experience,

including menopause, I must say. To

crave chocolate, to have hormone

issues, to be stressed and anxious, to

have a busy schedule while trying to

juggle kids, schedules, and household

worries … how lucky we are as

women to experience the rich fabric

of changes and transitions that lead to

wisdom and open the door to joyful

living. We just have to listen and pay

attention.”

To achieve success in whatever a

woman wishes to accomplish, be it

starting her own business or any

other goal she may set for

herself, Wohlfarth emphasizes the

importance of taking the time to

remember why you started what you

did in the first place.

“Simplify and stay focused,” she

said. “If you’re starting a business, it’s

important to connect with other

small-business groups to exchange

ideas and get input in areas that may

not be your strengths … My strength

has been my passion, vision,

enthusiasm, energy, and commitment

to getting the job done.”

That commitment has led

Wohlfarth to author the book Eat with

the Seasons.

“It’s more than a cookbook,” she

explains. “It expresses the simplicity

of living a joyful life in eating and

living with the seasons. I hope that it

becomes a tool for people to get back

to basics.”

CA

REER

6 ~ April 2013 | BUSINESSWoman

Michelle Wohlfarth loves that she get to work out in her organic garden, then in the kitchen cooking and prepping for her classes called “Garden to Table”.


Welcome to ...

Exotic Oriental Thai Cuisine

Bangkok WokBangkok WokVoted

Best Thai Restaurantin Central PA for

22 years125 Gateway Drive, Carlisle Pike

MechanicsburgMechanicsburg location is across from Park Inn,

easily accessible from the 581 extender.

We do accept Visa, MasterCard & Discover.

OPEN Mon. thru Thurs. 11-9 • Fri. 11-10

Sat. noon-10 • Sun. noon-9

BYOB 795-7292 Take-out availablewww.BangkokWok.com

Help us continue to provide comfort,

encouragement, and rehabilitation

through human/animal interactions.

630 Janet Avenue

Lancaster, PA 17601

888.68.kpets (888.685.7387)

www.kpets.org [email protected]

Lend a hand

2129 Market St., Camp Hill717.737.5400

M 10-5, T W F 10-6, TH 10-8, S 10-5

www.CreativeEleganceBoutique.com

Find us on Facebook “Creative Elegance Boutique” Follow us on Twitter @CEBoutique

CA

REER


business simulation

experiment at Yale

University gave two

groups of people the assignment of

deciding how much of a bonus to give

each employee from a set fund of

money. Each person in the group was

to get as large a bonus as possible for

certain employees, while being fair to

the entire employee population.

In one group, the conflicting

agendas led to stress and tension, while

in the second group, everyone ended

up feeling good about the result.

The difference in emotional

response was created by the “plants”—

actors who had been secretly assigned

to manipulate people’s feelings about

the project. In the first group, the actor

was negative and downbeat, and in the

second, positive and upbeat.

The emotional tone of the meetings

followed the lead of each actor—

although none of the group members

understood how or why those

particular feelings had emerged.

Here’s why this is important for all

leaders—and crucial for change agents:

All decisions are emotional.

According to neurologist and

author Antonio Damasio, the center of

our conscious thought (the prefrontal

cortex) is so tightly connected to the

emotion-generating amygdala that no

one makes decisions based on pure

logic.

Damasio’s research makes it clear

that mental processes we’re not

conscious of drive our decision

making, and logical reasoning is really

no more than a way to justify

emotional choices.

Emotions are infectious.

Like the common cold, emotions

are literally contagious. You can

“catch” an emotion just by being in the

same room with someone. Emotional

contagion is primarily a nonverbal

process.

And since emotional leads tend to

flow from the most powerful person in

a group to the others, when the leader

is angry or depressed, negative body

language can spread like a virus to the

rest of the team, affecting attitudes and

lowering energy.

Conversely, happy and buoyant

leaders are likely to make the entire

team feel upbeat and energized.

People watch your every move.

During a major change, people will

be on high alert—constantly looking

to their leader for emotional cues.

If you stay relaxed and optimistic,

members of your work groups will be

more positive and more productive. If

you become upset, depressed, or

angry, those emotions will be

replicated by your team and expressed

in a variety of less-than-optimal

results, including higher absenteeism

and lower productivity.

Body language says it all.

My best advice is never to promote

an initiative you don’t believe in—and

always be as transparent and candid as

possible. Doing so will help your body

align authentically to reflect that

openness.

Even then you will need to pay close

attention to your nonverbal signals. If

you slouch, look down, clasp your

hands in front of you, sway back and

forth, or sound tentative, these

behaviors (even if they are only

nervous habits) can come across as

uncertainty or insincerity.

Positive motivation is most effective.

Leaders use two sets of emotions

to motivate change: negative and

positive. In “crisis motivation” and

“burning platform” rationales, the

basic idea is to frighten employees into

accepting change. And there is no

doubt that negative emotions can be

effective. Fear, anger, and disgust all

trigger physiological responses that

prepare the body for quick and specific

actions.

But far more frequently,

organizational change is neither quick

nor specific. Rather, it is continuous,

evolutionary, and often strangely

ambiguous in nature—a fact that

requires much more innovative and

flexible approaches to its management.

For this kind of change, negative

emotions aren’t much help at all.

In fact, negativity significantly

diminishes problem-solving abilities

and narrows rather than expands

creative thinking. That why today’s

most effective change agents focus

primarily on positive emotions that

motivate people to commit to change

and to act on that commitment.

Daniel Goleman’s book, The New

Leaders, starts with this statement:

“Great leaders move us. They ignite

our passion and inspire the best in us.

When we try to explain why they are

so effective, we speak of strategy,

vision, or powerful ideas. But the

reality is much more primal. Great

leadership works through the

emotions.”

•

Carol Kinsey Goman, Ph.D., is an executive

coach, change-management consultant,

and international keynote speaker at

corporate, government, and association

events. She’s a panelist for The Washington

Post’s “On Leadership” column, a blogger

on Forbes.com, a columnist for the Market

magazine, and the author of The Silent

Language of Leaders: How Body Language

Can Help – or Hurt – How You Lead.

A

Great

Leaders

are Positively Infectious

By CAROL KINSEY GOMAN, PH.D.


CA

REER

• Special Emphasis in Financial

Planning for Women

Executives/Business Owners

• Investments

• Securities Brokerage Services

• Long Term Care Insurance

• Portfolio Analysis & Design

• Financial Issues of Divorce

Deborah Pajak, CFP®

, CLTC,

ChFC®

, CDFATM

100 Corporate Center Drive, Suite 201

Camp Hill, PA 17011

717-760-5398

[email protected]

Deborah Pajak is a registered representative of and offers securities, investment advice and financial planning services

through MML Investors Services, LLC. Member SIPC. Insurance offered through Massachusetts Mutual Life Insurance

Company and other fine companies.

CRN201305-148709

very working mom

should have the right to

take time off, free from

the pressures of work, but doing so

requires some savvy planning with

your supervisors and colleagues when

you are gone.

Check with your employer about

your maternity and family leave

options. The stress that many working

mothers feel often relates to leaving

work unfinished or falling behind on

projects. Don’t leave your job with

uncertainty and offer a clear timeline

so that your work colleagues know

what to expect.

While pregnancy and childcare are

fraught with intense emotions, make

sure you check your emotional highs

and lows at the door. Always maintain

a professional attitude when in front of

your colleagues. You want to show that

you are committed and just as reliable,

and that you take your work

commitments seriously.

Here’s what to go over with your

supervisor if you are considering time

off:

• Determine the changes in schedule

or job functions.

• Specify a specific leave period (start

date and end date). This is

important, for example, if wanting

to breastfeed after giving birth. It

usually takes about four weeks to

establish a regular milk flow and to

establish a routine that reflects your

baby’s own personal rhythms.

• Figure out coverage. Who will cover

for you while you are gone? Will

your work be divided up among

colleagues and are they aware?

• Create hand-off notes. Prepare your

notes and work procedures for your

replacement.

• Establish boundaries and access.

Will you be available for

consultation? How much contact

are you willing to have during your

leave?

• Plan your reintegration and return.

Design a plan for your return, such

as changes in job function, reduced

hours, etc.

• Consider telecommuting and

working from home or at a location

closer to home. Present a clear plan

of action to your supervisor about

how you see this arrangement

benefiting you and your company.

Will you be able to make regular

conference calls to check in with

your colleagues and with your

supervisor? Will you be able to drop

in on occasion if the project calls for

it, or if you need to see clients?

There are four important steps to

take when negotiating flexible work

arrangements.

Step 1: Assess your job and

employer.

Will they allow you to try the above

flex options? Some jobs are strict about

a physical presence in the office during

regular business/office hours. For

example, a surgeon or schoolteacher

may find flex options provide no

respite from their work demands.

For those with more flexibility from

their employers, consider if working in

an alternative location would be

beneficial. Can you handle the

independence and distractions if it

saves you commuting time and costs?

Step 2: Find out where you work

best.

Many women thrive in home

offices, which allow them to save on

childcare costs, while others find home

offices distracting and unproductive.

On face value, working from home

may seem to be the most convenient

option, but before seizing the

opportunity, remember that working at

home doesn’t necessarily make it

convenient. If constant interruptions

will make working difficult, the

advantages of working at home may be

overshadowed by the downsides, such

as battling feeding, diaper changing, or

cranky outbursts from your kids.

Step 3: Drop the guilt factor.

Recognize that you shouldn’t feel

like a bad parent if you come to the

realization that you can’t work and care

for a child in a synchronous manner

and that you are more productive when

you keep the two worlds largely

separate.

Perhaps you’re the type that needs a

designated working space. Other

moms might not mind writing or

preparing reports, making phone calls,

and dealing with clients while toys are

scattered by the desk and your child

squeals and plays in the playpen set in

the corner of the room.

Seek out the best work arrangement

and reassure your employer that you’re

not seeking a favor, but asking for an

alternative way to produce the same

level of work expected.

Step 4: Champion your work.

Once you’ve started your new work

arrangement, remember that you may

not be physically in the office as often

as usual. “Out of sight, out of mind”

can have detrimental effects on your

employer’s impression of you.

Negotiating a

Flexible Work Arrangement

with Your Employer

By FARZANNA S. HAFFIZULLA, M.D.

E

10

CA

REER



CA

REER

Make sure you take these

measures to ensure that you get the

credit you deserve:

• Document your performance

and work results. Check in daily

if needed with your boss.

• Be clear about the expectations.

You may not be able to work full

time, but can you still produce

fulltime work.

• Set up periodic meetings with

your supervisor to go over

expectations. Have you made

significant contributions? In

what ways? Work with your

employer to adjust your work

schedule as needed to fine-tune

an optimal arrangement.

• If something urgent comes up at

work, what is your family

contingency plan? And vice

versa—if something at home

interrupts your work schedule,

will your employer be able to

grant you more flexibility?

While there is no “one-size-fits-

all” approach, variations in theme

and creative strategizing and

planning will allow you to achieve

the best of both your family and

career spheres of life. Maintain

clarity, definition, and be resolute in

your personal choices.

An injection of optimism and

approaching your colleagues and

supervisors with amiable

professionalism will dramatically

increase your chances of getting the

schedule that works best for you.

•

Dr. Farzanna Haffizulla is an expert in

work/life balance and author of

Harmony of the Spheres, which advises

how to achieve harmony and balance of

the work, family, and community

spheres in life. She runs the websites

BusyMomMD.com, an informative site

for modern, educated women juggling

career, family, and community life,

and HouseCallsMD.us, which provides

a portal to better healthcare.

www.busymommd.com.

“Like us” on Facebook for your chance to receive

2 Free Tickets to POWERLUNCH York, April 9, 2013.

12

www.LancasterSchoolOfCosmetology.com

Job placement assistance provided to all graduates. Financial aid available to those who qualify.

Scholarships available. For gainful employment info, go to www.lancasterschoolofcosmetology.com

50 Ranck Ave. Lancaster

717-299-0200

Free onsite parking. All services performed by supervised students. Call for info on next start dates.

20% OFF

any service

Discount taken from most expensive service. Cannot be combined

with any other offers. Expires 4/30/13.

Cosmetology • Esthetician • Nail Technology

Massage Therapy


Transportation Sponsor Luncheon Sponsor

Marketing Sponsor

York County Economic Alliance

Media Sponsor

101 THE ROSE

invites you to

April 9, 2013

10 a.m. to 2 p.m.

Valencia Ballroom

142 North George Street

York

(1) $500 Gift Certificate: Betterliving Sunroom Product

(1) $200 OFF: Betterliving Shade Product

(2) $150 OFF: Garrety Glass Shower Enclosure

Join likeminded women who want to create valuable

relationships, learn business skills, and network with other

successful women. PowerLunch – a powerful event that can

enhance your business, health, finances, and life.

Grand Prize Sponsor

PL2

PO

WE

RL

UN

CH

Yo

rk

‘1

3 G

UID

E

Exhibitors • Listing • Map

T1 101 THE ROSE

1996 Auction Road

Manheim, PA 17545

www.roseradio.com

6 Altland House

142 N. George St.

York, PA 17401

www.altlandhouse.com

12 Four Seasons Sunrooms

4110 Cotswold Drive

Harrisburg, PA 17110

www.pasunrooms.com

25 Garrety Glass

2785 S. Queen St.

Dallastown, PA 17313

www.garretyglass.com

15 Healing Happens, Inc.

3701 Carlisle Ave.

Dover, PA 17315

www.healinghappens.net

16 Isaac’s Famous Grilled

Sandwiches

354 N. Prince St., Suite 220

Lancaster, PA 17603

www.isaacsdeli.com

5 Keener Kitchen Mfg. Co.

560 W. Boundary Ave.

Red Lion, PA 17356

www.keenerkitchen.com

8 Madd About Bags/Scentsy

Laura Coy

5020 Goldens Path

York, PA 17408

http://lcoy.beijobags.com

http://lauracoy.scentsy.us

10 Mary Kay Cosmetics

Judy Franklin

2301 Abbey Lane


www.marykay.com/jafranklin

9 Morgan Stanley

Ted Sweeney

204 N. George St.

York, PA 17401

www.morganstanley.com

14 Primerica Financial Services

Samantha Sheppard

3098 E. Prospect Road

York, PA 17402

www.primerica.com

19 Renewal by Andersen

Kelly Waters

4856 Carlisle Pike

Mechanicsburg, PA 17050

www.rbacentralpa.com

24 Rodan + Fields Dermatologists

Lia Mazias

860 Easy Road

Carlisle, PA 17015

https://lmazias.myrandf.com

21 Senior LIFE York

1500 Memory Lane Ext.

York, PA 17402

www.seniorlifeyork.com

3 Susquehanna Bank

2951 Whiteford Road

York, PA 17402

www.susquehanna.net

20 Take Shape for Life

Beth Ranck

185 Black Horse Road

Paradise, PA 17562

www.branck.tsfl.com/explore

22 Thirty-One Gifts

Jennifer Hickey

608 Manor St.

Columbia, PA 17512

www.mythirtyone.com/jhickey

23 Unique Limousine

1900 Crooked Hill Road


www.uniquelimousine.com

1 Visiting Angels

Jill Kaylor

1840 E. Market St.

York, PA 17402

www.visitingangels.com/york

4 Wilbur Chocolate

48 N. Broad St.

Lititz, PA 17543

www.wilburbuds.com

17 Women’s Network of York

P.O. Box 3226

York, PA 17402

www.wnyork.com

18 York County Economic Alliance

96 S. George St.

York, PA 17401

www.ycea-pa.org

2 York Health Boutique

for Women, LLC

180 Leader Heights Road

York, PA 17402

www.yorkhealthboutique.com

11 York SCORE

2101 Pennsylvania Ave.

York, PA 17404

www.yorkscore.org

GRAND PRIZE SPONSOR MEDIA SPONSORTRANSPORTATION SPONSOR LUNCHEON SPONSOR MARKETING SPONSOR

Sp

ee

d N

etw

orkin

g

Me

zza

nin

e A

re

a Exhibitors & Lunch

Sta

ge

Registration

~ POWERLUNCH York’13 | BUSINESSWoman

PL3

PO

WE

RL

UN

CH

Yo

rk

‘1

3 G

UID

E

BusinessWomanPA.com ~ POWERLUNCH York’13

Let Your Positive Spirit Bloom!

Keynote Speaker

Soni Dimond

Professional keynote speaker Soni Dimond will present her self-promotion savvy at

POWERLUNCH’13 for York County on April 9 at the Valencia Ballroom, where she will help you

recharge … repackage … and reinvent … yourself!

Spring is the perfect time to wake up, show up … and step up to show the world the wonders of

you! Soni will help you put some “spring” into your thoughts, your actions, and your image!

“Most of us are absolutely ready for making changes in the spring season, so I always enjoy

bringing out the best in my audiences at this time of the year,” says Soni. “We’ll learn to spring

over negative feedback in our daily lives. It’s like jumping a hurdle. It only looks difficult until

you learn how to do it. In this session, we’ll focus on discovering your self-promotional power

and we’ll play to your strengths!”

Soni will share techniques and tips for successful, positive image-building. These skills can

become powerful tools for your advancement and recognition in the workplace.

Spring cleaning is an essential task—personally and professionally! So please join us as Soni

presents a lively approach to Attitude REinvention by using all the skills you already have!

“Spring is a great time to renew your faith in yourself ... and get that confidence needed to attain

goals and refresh your winter-weary attitude!” says Soni. “Let your positive spirit bloom!”

About Soni

Soni Dimond is an award-winning image and brand-development expert, media trainer, public affairs and marketing specialist, and founder

of Soni Dimond Media. She has also authored two books, Life’s a Pitch!® and Son of a Pitch, which encourage individuals to improve their

communication skills and to conduct effective presentations in front of a range of audiences.

Her resume is lengthy and impressive. Soni has a career history of being the first female television news reporter and weekend anchor at

WHTM-TV (ABC affiliate) in Harrisburg, Pa., followed by news reporter and morning anchor at WGAL-TV (NBC affiliate) in Lancaster,

Pa. She was named as one of Pennsylvania’s Best 50 Women in Business and, on the larger stage, she served as media consultant for ABC’s

Emmy award-winning reality program Extreme Makeover: Home Edition.

Soni assists individuals and groups with their effort to be more confident, believable, and in control of their message. Her skills have been

utilized by governors, CEOs, and leaders of global industries and Fortune 100 companies, as well as national labor leaders who must meet

the media skillfully and well prepared.

Above all, Soni is an image maker. She tries to make sure that people are noticed, encouraging people to embrace and adapt to change and

to meet or exceed their own expectations.

PL4

PO

WE

RL

UN

CH

Yo

rk

‘1

3 G

UID

E

~ POWERLUNCH York’13 | BUSINESSWoman

PO

WE

RL

UN

CH

Yo

rk

‘1

3 G

UID

E

BusinessWomanPA.com ~ POWERLUNCH York’13 PL5

Park in the York Revolution’s parking area located at Small Field on Hamilton Avenue

(just off North George Street), and enjoy door-to-door transportation service.

You will be chauffeur-driven aboard a luxurious Unique Limousine right to the front door of the

Valencia Ballroom and back to your car when you leave.

Reservations for Speed Networking will be taken at

POWERLUNCH’13 on a first-come, first-reserved basis.

For more information, please contact On-Line Publishers, Inc.

717.285.1350 • [email protected]

Develop your business connections

Speed Networking is quick and effective method of

meeting other professionals in a relaxed atmosphere.

Session 1: 10:15 a.m. • Session 2: 11:15 a.m.

717.285.1350

aGreatWayToSpendMyDay.com

May 18, 20139 a.m. – 3 p.m.Spooky Nook Sports

2913 Spooky Nook Road, Manheim

(Just off Rt. 283 at the Salunga exit)

Help Our

Furry Friends

Collection!

See website for details.

Hula

HoopContest!Top Prize

$100!

Great

Location!

FREE

advance guest

registration

online!

($5 at the door)

BRACELET SPONSOR PANDORA Park CitySUPPORTING SPONSORS The Fertility Center • MIRUS Financial Partners

Regional Gastroenterology Associates of Lancaster (RGGAL) • synergize!

MEDIA SPONSORS 101 THE ROSE • abc27

Blue Ridge Communications • WDAC • WHP580


Guest

Emcee

:

Michelle Cruz

101 THE ROSE

omen’s xpoLancaster County

E

13BusinessWomanPA.com | April 2013 ~

Shop, Learn, Laugh, and be Pampered

Ladies, spring has arrived and with

it, the Lancaster County women’s

expo. You’ll find a great mix of

shopping, entertainment, and

information about products and

services that will help you meet the

demands of your everyday life.

This year’s event will be held at the

brand-new Spooky Nook Sports in

Manheim (north off Route 283 at the

Salunga exit) on May 18, from 9 a.m.

to 3 p.m. We are very excited to be one

of the first to use their site for an event,

and they are eager for you to see their

facility and some of what they have to

offer.

We are grateful to Lancaster

General Health for being the

Presenting Sponsor of this year’s

Lancaster County women’s expo.

Please stop by their booths and chat

with their representatives. They will

share information about their new

cancer center and many other vital

programs and services that are

available to our community.

With 100+ businesses under one

roof, you’ll find exhibitors who are

looking forward to sharing

information for all aspects of your

life—finances, home improvements,

leisure activities, technology, and

nutrition.

And plan to do some shopping that

day. Vendors will be offering an array

of the things we women love, including

jewelry, handbags, cosmetics and skin

care, home décor, and fashions.

Throughout the day you can watch

live demonstrations. Your handwriting

is unique to you, but do you know what

it says about you? Find out if you’re an

introvert, an extrovert, or an ambivert.

Did you know there is a Ladies

Tree? I didn’t either, but you can find

out what it is along with me at the

women’s expo.

You’re in luck! This year there are

two fashion shows! All your favorite

brands and others you may not be

familiar with will be strutted on the

runway. From day wear to evening

wear and everything in between, see

the latest in styles and colors.

Can you do the hula hoop? Show off

your mad skills at the Hula Hoop

contest at the women’s expo. Yes, that’s

right. We’ll provide the hula hoops, you

provide the entertainment, and the top

prize will be $100 cash. So get those

hips movin’ and groovin’ now so you

can be ready to spin your way to a

prize.

Throughout the day you’ll be able to

unwind while enjoying mini spa

treatments. Can you remember how

you felt the last time you had a chair

massage? Can’t you feel your muscles

relax at the mere thought of it? Never

had a mini massage? Take advantage of

this opportunity; it’s free and you’ll

love it!

Whether you remember the days of

the photo booth at the mall or not,

you’ll have a great time making funny

faces with your friends or kids in the

Fun Photo Booth. Stop by, grab some

accessories, and say “cheese.”

And last but certainly not least, we’ll

be holding a Help Our Furry Friends

Collection. Please bring wet and dry

pet foods, paper towels or blankets, or

visit aGreatWayToSpendMyDay.com

for other helpful ideas. All donations

collected will be given to a local animal

shelter. Our four-legged friends need

your help!

All women who love to have

fun and would like to spend some

time at an event designed just for

them are specially invited to the

second annual Lancaster County

women’s expo. Please go to

aGreatWayToSp endMyDay.com

today and register for your FREE

entry ticket ($5 at the door).

The official registration and financial information of The Foundation for Enhancing Communities may be obtained from the Pennsylvania

Department of State by calling toll free, within Pennsylvania, 1.800.732.0999. Registration does not imply endorsement.

Nutrition Health & Wellness Beauty Technology Home Shopping Fashion Finance

LIFESTYLE


h, yes, decision making

is easy. Weigh the pros

and cons; approach the

issue from a rational, balanced

viewpoint; and voila! We’ve made the

best choice: NOT.

The red-hot area of behavioral

economics, which combines

psychology with decision making,

demonstrates through decades of

research that we’re more like the

impulsive Homer Simpson than the

cool and collected Mr. Spock. How we

think we think and how we really think

aren’t the same at all.

Let’s take a look at a half-dozen

behavioral economic terms and see

how they might apply to our everyday

lives.

Future discounting. We tend to

discount the value of a future reward

(e.g., exercising to lose weight or

prevent disease) and emphasize short-

term rewards.

Research example: When people

were asked to choose delivery of either

fresh fruit or chocolate for the

following week, 74 percent chose the

healthy option. But, when asked to

choose what they wanted to consume

right now, 70 percent chose the

chocolate.

Real-life application: Many

businesses now automatically enroll

employees in a 401(k) plan and you

have to opt out if you don’t want to

participate. When employees have to

actively choose to participate, as many

as 20 percent do nothing about their

401(k). With automatic enrollment,

participation rates have zoomed as

high as 90 percent for some companies.

This makes retirement savings much

more likely to happen.

Anchor. Using a number, idea, or

fact as the basis for a decision.

Research example: Williams-

Sonoma offered a bread maker for

$275. When they added a larger but

similar bread maker that was priced 50

percent higher than the original one,

the sale of $275 bread makers almost

doubled. The anchor of the higher-

priced bread model made the $275

model seem like a bargain.

Real-life application: Seeing an

MSRP slashed out and a sales price

written in does not necessarily make it

a good deal.

Paradox of Choice. Although

choice is perceived as a good thing,

unlimited choices can be paralyzing.

Research example: Jams were

available for tasting in a gourmet food

store. In one setup, 24 different jams

were available for tasting; in another

case, six varieties were. Although more

people gathered around the larger

number of jams, when it came to

buying the jam, 30 percent of those

exposed to the smaller number of

samples purchased jam, while only 3

percent of those exposed to the larger

selection did.

Real-life application: When

making a decision, such as purchasing

a car or choosing your healthcare

coverage, determine your non-

negotiables, narrow your choices to

two or three good choices, and pick

one.

Loss Aversion. We feel worse about

a loss than we feel good about a gain;

actually, we feel about twice as bad

about a loss as a similar gain.

Research example: Many studies

have shown investors will sell a good

stock to make a profit but hold on to a

bad stock, hoping it will come back to a

level where they will at least break

even.

I’ll Do it Tomorrow …

Secrets of Decision Making

By JAN CULLINANE

A

“”

How we think we think and

how we really think aren’t

the same at all.


LIFESTYLE

Since 1975 Conestoga Business Solutions has been delivering outstanding support to Central Pennsylvania organizations. As an award winning dealer, you can partner with the premier independent office systems dealer in the region.

Our commitment to quality in sales, service, training and support result in a high level of customer satisfaction and a successful track record with some of the finest businesses in the area.

What Makes Us Different?

We Evaluate Your Needs

We Guide You Through the Process

We Bring You The Best Technologies

We Protect Your Investment

We Have Responsive Local Support

Real-life application: You spend an

inordinate amount of time searching for a

particular item to get the absolute best

price, because you’re so very fearful that it

might be available someplace else for a

better deal. All the time and effort you

spent to perhaps save $20, and not suffer a

loss, could be put to much better use.

Status Quo Bias. It’s easier to do

nothing than to do something; we tend to

prefer what others do.

Research example: “Traditional”

Medicare is the default choice; Medicare

Advantage is another viable choice.

However, three-quarters of beneficiaries

choose the status quo, traditional

Medicare.

Real-life application: Keeping the

same bank or Internet service and buying

the same products over and over again

without ever investigating if there is

something equally as good and less

expensive out there is the status quo bias in

action.

Confirmation Bias. This is the

tendency to seek out or interpret

information that confirms our own beliefs,

assumptions, or preferences, whether they

are true or not.

Research example: Valdis Krebs, an

expert in social and organizational

network analysis, examined Amazon.com

purchasing trends during the 2008 U.S.

presidential elections. He found that

people who supported Obama purchased

books that portrayed Obama favorably;

people who disliked Obama purchased

books that painted him in an unflattering

light.

Real-life application: If you’re a Fox

fanatic, try watching CNN; if you’re

addicted to Jon Stewart, give Bill O’Reilly a

try. Seek evidence that is contrary to your

beliefs or preferences, and try to do so with

an open mind. Confirmation bias is one of

our toughest behaviors to change.

Becoming familiar with these terms and

recognizing patterns of “predictably

irrational” behavior in ourselves and

others will lead us to better decision

making in all areas of life. Think we know

how we think? Think again!

•

Jan Cullinane is a bestselling author, speaker,

and consultant. Her newest book is The Single

Woman’s Guide to Retirement (John Wiley &

Sons). www.jancullinane.com

WELLN

ESS

16

ant to help a

worthy cause?

Businesses often

sponsor employee fundraising

campaigns or events such as

walkathons and picnics to benefit

charities and nonprofits.

One type of program you might not

have considered is raising organ-

donation awareness and encouraging

workers who might be interested in

donating.

The need is great: Nationally, there

are more than 117,000 people waiting

for much-needed organ donations.

More than 100 people die every week

while on the national transplant list.

The United Network for Organ

Sharing (UNOS) administers the

national list of individuals across the

country who are waiting for an organ

transplant (from deceased donors),

ensuring that the available gifts will go

to those who are best matched.

Businesses and organizations

interested in learning more about how

to promote organ donation among

their staffs can turn to the federal

government, which offers assistance

through its Workplace Partnership for

Life. This national initiative, created in

2001, unites the U.S. Government of

Health and Human Services with the

organ and tissue donation community

and businesses, organizations, and

associations.

The partnership spreads the word

about the importance of organ, eye,

tissue, blood, and bone marrow

donation and encourages Americans

to register as donors.

“Workplace Partners create

innovative donation-awareness

programs, tailored to their companies

or organizations,” said Mary Ganikos,

Ph.D., education chief, Division

of Transplantation, Health and

Resources and Services

Administration Division, at the U.S.

Department of Health & Human

Services.

“They also use or customize

materials and tools such as email

blasts, fact sheets, newsletter articles,

and Web banners—available from

HHS—to encourage donation in their

workplaces.”

The partnership also makes

available brochures, print public

service announcements (PSAs), and

short videos—also available in

Spanish. Some of the materials can be

presented on a business or

organization’s own website or on a

monitor in their offices for easy access.

The focus at the partnership is on

increasing deceased donations,

though there are many transplants

from living donors every year. These

are not arranged through the UNOS

computer-matching system; most

occur between the individual parties

involved at transplant centers.

Among the individuals in the

region who have benefited from

deceased organ donation is 2-year-old

Vera Anderson of Carlisle.

Her parents, Michael and Michelle,

lost a daughter in 2008. Born with a

partial kidney, she died after 17 days

in the NICU. A completely healthy

daughter, Maia, followed in 2009, but

Vera was born with kidney problems

as well.

Because of her small kidneys, Vera

experienced a variety of medical

problems—including high blood

pressure, weak bones, and anemia—

Giving

through the

Workplace

By BARBARA TRAININ BLANK

848-8759

700 W. Market St., York

Mon, Wed, Fri 9-6; Tues & Thur 9-5; Sat 9-3

www.FurnitureFinesse.com

The Lighter Side of Living

Savings Event

Mail-in rebates and Free Upgrades

4/3/13-6/14/13

Silhouette®

Window Shadings

W

Michelle and Michael

Anderson, with daughters

Vera and Maia. Vera recently

received a kidney transplant.

LIFE


17

WELLN

ESS

and required more than 20 daily

medications.

“The hospital told us there was

nothing they could do for us—that they

don’t do dialysis on infants,” Michelle

Anderson recalled. “We did a frantic

Google search, and found that [Penn

State] Hershey Medical Center does.”

Medical complications continued:

As a result of her renal failure, Vera

had severe gastric reflux, leading to

forceful vomiting up to 30 times a day.

Doctors recommended a kidney

transplant.

Though many people stepped

forward to be tested for suitability to

donate, including some of Vera’s

therapists and nurses, the best match

turned out to be a deceased donor. She

received the kidney recently.

“Vera is a completely different

child, “said her mother. “Before the

transplant, she wasn’t walking and was

barely crawling. Now she’s running

and jumping. Before, she couldn’t eat

anything by mouth. Now she eats

more than her older sister. The reflux

was gone within a week.”

There’s happiness in numbers: One

strategy the partnership encourages is

called Give 5 – Save Lives. Workplace

Partners select one to three dates

when employees are given some time

during the workday to sign up to

become donors.

Some businesses choose to hold

awareness events at significant times

during the calendar year. For example,

April is “Donate Life Month.”

Another goal of the partnership,

said Ganikos, is to “dispel myths.” A

common one is that people over a

specific age cannot donate. In fact,

there are individuals in their 90s who

have been organ donors and others

who have been recipients. Such

outreach to older people as potential

donors is important, because “signing

up as donors tends to taper off after

50,” she added.

Large businesses have signed up

with the partnership, but small

organizations can also be partners.

“We have grown to some 10-11,000

businesses and organizations; these

have helped register hundreds of

thousands of organ and tissue donors,”

said Ganikos.

The Workplace Partnership

can also hook up businesses

or organizations with organ

procurement organizations. There are

58 of them in the United States,

including the Gift of Life Donor

Program in Hershey.

These organizations, in turn, can

send volunteer speakers to businesses

and organizations—often donor

families or recipients who “have lived

through the experience,” said

Ganikos.

The best way to get information

about HRSA and the Workplace

Partnership and to order materials

is by going to the website,

www.organdonor.gov. If your business

or organization is considering

becoming a Workplace Partner, you

can request an information kit

at www.ask.hrsa.gov. For more

information and to sign up as a

partner, go to: www.organdonor.gov/

howhelp/workplace.html.

If a business is new to the Workplace

Partnership and would like to speak

with a live person, contact Rita

Maldonado, [email protected];

301.443.8665.

The good news is that each day,

an average of 77 Americans receives

life-saving organ transplants, and

many more benefit from cornea and

tissue transplants. With your

business’s help, that number can

increase.

It’s one of those good deeds with

very substantial results. Thanks to her

transplant, Vera Anderson, according

to her parents, is “now a quintessential

2-year-old, full of personality.”

MAIN OFFICE: Women & Babies Hospital

OTHER LOCATIONS: Brownstown • Columbia • Elizabethtown • Willow Street • Intercourse

Front Row: Dr. Charles Castle, Dr. William Bradford, Dr. Nils Stenman,

Dr. Bryan Yingling

Second Row: Dr. Ani Stull, Dr. Tina Tedeschi, Dr. Terri Rapp, Dr. Melvin Habecker,

Dr. Andres Martiny, Dr. Kent Meldrum, Dr. Karen Roberts, Dr. Kathleen Gerbert,

Dr. Katrina Wyse, Dr. Charles Krespan, Dr. Laura Good

397-8177 • maygrant.com

OB • GYN • Infertility • 3D/4D Ultrasound

In-office Procedures • Urinary Incontinence

Osteoporosis Screening

848-8759

700 W. Market St., York

Mon, Wed, Fri 9-6; Tues & Thur 9-5; Sat 9-3

Off street parking

“Like” us now & love us forever.

www.FurnitureFinesse.com

BusinessWomanPA.com | April 2013 ~

BECOMING AN ORGAN DONOR

One of the legal ways to become a donor is to indicate intent to

donate on your driver’s license. You can also sign up as an organ and

tissue donor in your state’s donor registry or go to:

www.organdonor.gov.

However you sign up, make sure to tell your family about your

donation decision; inform your physician, faith leader, and friends;

and include organ donation in your advance directives, will, and

living will.

(Adapted from www.usadonor.gov)

The partnership has many materials, including print PSAs and

short videos (also available in Spanish). Some of the materials can be

made available to put on a business or organization’s own website or

on a monitor in their offices.

WELLN

ESS


pril is IBS (Irritable Bowel

Syndrome) Awareness

Month, which highlights

the diagnosis, treatment,

and quality-of-life issues related to

irritable bowel syndrome.

This common disorder affects the

large intestine (colon) and causes such

symptoms as cramping, abdominal

pain, bloating, gas, diarrhea, and

constipation.

According to Sadiya Cheshty, M.D.,

a gastroenterologist with the Regional

Gastroenterology Associates of

Lancaster (RGAL) and the medical

director of the new Women’s Digestive

Health Center in Lancaster, the

syndrome is, like many other GI

conditions and disorders, more

common among females.

If you suffer from IBS, you are not

alone: The syndrome has a worldwide

prevalence of 9 to 23 percent of the

population, with about 75 percent of

them being women!

Women are some two times more

likely than men to develop digestive

problems, and two to six times more

likely to manifest irritable bowel

syndrome, according to the American

College of Gastroenterology.

Although IBS is not a progressive

or precancerous condition, it can

wreak havoc on a busy woman’s life

and can coincide with other GI

disorders. Celiac disease, for example,

is four times more frequent in patients

with IBS. Yet, many people—male and

female—remain undiagnosed. They

may even be unaware that their

symptoms constitute a medically

recognized disorder.

Seeing a physician is important if

you suspect IBS because its symptoms

can mimic other disorders that can

be more significant—such as

ulcerative colitis/irritable bowel

disease, (including Crohn’s disease) or

malignancy of the colon or the

gynecologic tract.

For example, if a female has a lot of

bloating, she may attribute it to IBS,

although that may not be the cause.

One of Cheshty’s patients was recently

tested for what she thought was

irritable bowel syndrome, but a

colonoscopy helped confirm that she

had ovarian cancer. IBS can also be

mistaken for endometriosis, which

causes similar pelvic pain and

bloating.

“Women often do not seek medical

attention or feel that their concerns are

adequately addressed,” said Cheshty.

“Plus, some women find it hard to

discuss sensitive issues with a male

practitioner.”

There are specific reasons women

have IBS more often than men. For

one, women tend toward visceral

hypersensitivity, which means that the

functioning of their GI tract is more

sensitive.

Females may have a heightened

sensation of normal digestion, which

could be due to internal and external

factors. These start with ingestion—

women taste bitter and sweet flavors

more intensely. They can be more

sensitive to stimulation throughout

the GI tract and are more prone to

functional abdominal pain.

General physiological differences

between men and women also play a

part. Some females may be more

prone to problems with bowel motility

and diarrhea during their monthly

cycles. That could also lead to fecal

retention and constipation, as well as

bloating and pain. Young girls at

menarche—the onset of their

periods—may also experience those

symptoms.

Women may experience other

gastrointestinal issues or liver

problems more frequently or more

severely than men. In addition to IBS,

these include pelvic floor disorders,

gallbladder disorders/gallstones, gas,

heartburn, abdominal pain, bloating,

constipation, diarrhea, hemorrhoids/

anal fissures, certain types of hepatitis,

and incontinence.

Females are more prone to liver

disease during pregnancy, as well as

certain types of colitis, nutritional

deficiencies, and polyps—the latter in

the ascending colon. These types of

polyps are more likely to be malignant.

Menopause, hormonal fluctuations,

and pregnancy can complicate

gastrointestinal health, making

detection and diagnosis

more difficult. And women

sometimes dismiss their

symptoms or blame them

solely on hormones or

anxiety and do not seek the

medical attention that they need, said

Cheshty.

What part does stress play in

gastrointestinal disorders? It can

certainly worsen symptoms. In turn,

GI symptoms can then trigger stress

and anxiety, especially if a woman has

no understanding of where the

symptoms are coming from or a

means to manage them.

“Studies have shown that women

with anxiety and depression also tend

to have higher rates of IBS,” Cheshty

noted.

An important trigger for IBS can be

certain foods, such as those rich in

carbohydrates, spicy or fatty foods,

coffee, and alcohol. Many females with

IBS have lactose intolerance as well.

Irritable bowel syndrome is a

diagnosis of exclusion. The patient

and physician have to come to the

conclusion together—through history,

the way symptoms present themselves,

and testing. More diagnostic

investigation is recommended in

patients who have such alarming

symptoms as GI bleeding or anemia,

nocturnal diarrhea, weight loss, or a

GI Disorders More Common in Women

By BARBARA TRAININ BLANK

A


WELLN

ESS

Now Women Have a Choice

Women’s Digestive

Health Center

Introducing a facility designed exclusively for women,

and staffed completely by women.

Dr. Sadiya Cheshty

Medical Director

www.RGAL.com

Dr. Sadiya Cheshty of

RGAL is board certified in

Gastroenterology and Internal

Medicine and specializes in

women’s digestive health.

For more information about the

Women’s Digestive Health

Center visit www.RGAL.com.

To schedule an appointment

with Dr. Cheshty call

717.544.3406.

Women’s Digestive Health Center

694 Good Drive

Suite 23

Lancaster, PA 17601(Adjacent to Women & Babies Hospital)

family history of GI disease such as

colorectal cancer, Cheshty advised.

Aside from testing to exclude other

conditions, the physician and patient

have to address the symptoms of IBS,

Cheshty noted. Medication may be

helpful to alleviate pain, changes in

motility, spasms, and bloating. But

since every woman is different,

pharmacological therapy must be

tailored to the needs of each individual

patient.

The Women’s Digestive Health

Center takes a holistic approach,

including therapies that reduce overall

symptoms and improve well-being and

those methods that are more symptom

directed.

In addition to medical treatment,

women can take advantage of a variety

of other interventions at the center,

including cognitive-behavioral therapy,

interpersonal psychotherapy, hypnosis,

relaxation training, and autonomic

arousal for anatomic and muscular

relaxation. Also offered are group

sessions, biofeedback, and nutrition

and other lifestyle modifications.

“Biofeedback helps women

understand when and why they have

bowel concerns, including fecal

incontinence and urgency, pain, and

other dysfunction,” explained Cheshty.

“In fact, biofeedback is considered to be

the treatment of choice for fecal

incontinence. It uses techniques to

‘retrain’ the bowel and help the woman

regain control through awareness of

one’s anatomy and the musculature of

the pelvis.”

It is the strong opinion of the

American College of Gastroenterology

and other expert panels that

colonoscopy can prevent colon cancer.

“Women have become so good

about getting mammograms, but their

rate of getting colonoscopies is

shockingly low,” she added. “The option

of being able to see a woman [at an

expressly women’s center] to address

care may help women become more

proactive.”

Gastrointestinal symptoms can be

painful, inconvenient, and even

embarrassing. This can lead to tense

social situations and can negatively

impact work and home life.

Understanding how these symptoms

can affect women both physically and

emotionally can help improve their

quality of life.

CO

NN

EC

TIO

NS


Abby L. Myer, CPA, has been named ashareholder at SF&Company, CPAs andBusiness Advisors. Together with theother 12 shareholders, she will provideleadership and guidance for the firm, itsclients, and staff.

WOMEN TOWatch

ACHIEVEMENTS &Applause

Kandice Kerwin Hull, a member of McNees Wallace &Nurick LLC, has been selected as a YWCA Tribute to Womenof Excellence 2013 award recipient. The annual eventrecognizes Central Pennsylvania’s leading female professionalsand community volunteers.

Julia Coelho, an attorney with McNees Wallace & NurickLLC, has been elected to the board of directors of Dress forSuccess South Central Pennsylvania. Coelho is a formervolunteer for DFSSCPA and remains committed to theorganization’s mission of empowering disadvantagedwomen.

Lori L. Buntman, Esq., recently joined thefirm of Harmon & Davies, P.C. as anassociate. Buntman received her juris doctordegree in 2011 from the Duquesne UniversitySchool of Law, and was honored with the ProBono Program Certificate of Recognition andThe Clinical Legal Education AssociationOutstanding Student Award.

Jennie Cofini has been promoted tomarketing manager at Metro Bank.Cofini has been with Metro Bank for thepast eight years, most recently serving asthe bank’s senior marketing specialist.She has a degree in communicationsfrom Pennsylvania State University.

Katie (Knepp) Caples has been named manager ofdevelopment for Main Street Hanover, an initiative throughthe partnership with the Borough of Hanover, Hanover AreaChamber of Commerce, and the York County EconomicAlliance. Caples has been with the Economic Alliance since2009, most recently serving as economic developmentcoordinator for the Hanover borough.

Katie M. Shaull, CPA, has earned apromotion to manager in the York officeof SF&Company, CPAs and BusinessAdvisors. A graduate of the University ofPittsburgh at Bradford, she preparesfinancial statements and tax returns andprovides tax planning and small-business consulting services.

Kathryn D. Shade has been promoted to accountingassociate in the Harrisburg office of SF&Company, CPAs andBusiness Advisors. She will assist with payrolls, bookkeeping,and other small-business services.

Megan Snyder has been hired as thedevelopment assistant for JuniorAchievement of Central PA. Snyder willassist in all functions of theorganization, with a primary focus onfunctions involving writing anddatabase management.

While We Were Out ...While We Were Out ...

SEND US

YOUR PICTURES!

BusinessWoman would love to

share what’s happening while

you're out and about. Send your

picture(s) and descriptions to:

[email protected].

F&M Trust

F&M Trust recently provided

financial support to the public

library in Camp Hill as part of their

annual business appeal.

Cleve J. Fredricksen Library

Development Coordinator Kathleen

Fey (right) receives a donation

from F&M Trust’s Camp Hill

Community Office Manager Katrina

Buck (left).

Do you have an announcement?

Please email your announcements of career advancements and professional new hires to [email protected]. Electronic photos should be saved as a tiff, jpeg, pdf or

eps at 300 dpi. Or mail to: BUSINESSWOMAN, 3912 Abel Drive, Columbia, PA 17512. Photos sent through mail will not be returned. Please – no duplicate releases.

BUSINESSWoman online is pleased to introduce eXPERT eXCHANGE!

Experts from a variety of fields will share their tips and strategies for success.

Visit BusinessWomanPA.com/expertexchange.

American Business Women’s Association (ABWA)

Camelot Chapter

6 p.m.

3rd Monday of the month

The Radisson Penn Harris Hotel & Convention Center,

Camp Hill

Tania Srouji, President

[email protected]

www.abwacamelot.com

Continental Yorktowne Chapter

6 p.m.

4th Tuesday of the month

The Roosevelt Tavern

400 W. Philadelphia St., York

Jeanne Weicht

[email protected]

Lancaster Area Express Network

7:15 – 9 a.m.

3rd Wednesday of the month

Lancaster Country Club

1466 New Holland Pike, Lancaster

Kathleen King

717.305.0206

[email protected]

www.LAEN-ABWA.com

Lebanon Valley Chapter

6:30 p.m.

4th Wednesday of the month

Hebron Hose Fire Company

701 E. Walnut St., Lebanon

Penny Donmoyer

717-383-6969

www.abwalebanonpa.com

Penn Square Chapter

11:45 a.m. – 1 p.m.

2nd Thursday of the month

Hamilton Club

106 E. Orange St., Lancaster

Dottie Horst

717.295.5400

[email protected]

Women at Work Express Network

11:30 a.m. – 1:15 p.m.

2nd Thursday of the month

Heritage Hotel

500 Centerville Road, Lancaster

Virginia Klingensmith

[email protected]

Yellow Breeches Chapter

6 p.m.

4th Wednesday of the month

Bob Evans

1400 Harrisburg Pike, Carlisle

Leslie Shatto

[email protected]

Central PA Association for Female Executives (CPAFE)

April 3

7:30 – 9 a.m. (Registration Required)

Giant Super Foods, Community Room

2300 Linglestown Road, Harrisburg

Carol Fastrich

717.591.1268

[email protected], www.cpafe.org

Executive Women International

Harrisburg Chapter

5:30 p.m.

3rd Thursday of the month

Rotating location

Cynthia A. Sudor

717.469.7329

[email protected]

www.ewiharrisburg.org

Harrisburg Business Women

11:30 a.m. – 1:30 p.m.

2nd Tuesday of the month

Best Western Premier Central Hotel & Conference Center

800 E. Park Drive, Harrisburg

Lynne Baker

717.975.1996

[email protected]

[email protected]

www.HBWLuncheon.com

Insurance Professionals of Lancaster County (IPLC)

5:45 p.m.

3rd Tuesday of the month

Heritage Hotel

500 Centerville Road, Lancaster

Krista Reed

717.945.4381

[email protected]

www.naiw-pa.com/lancaster.htm

International Association of Administrative Professionals

Conestoga Chapter

5:30 p.m.

4th Tuesday of the month

Woodcrest Villa

2001 Harrisburg Pike, Lancaster

Barbara Tollinger

[email protected]

www.iaaplancaster.com

Harrisburg Chapter

5:30 p.m.

3rd Monday of the month

Holiday Inn Harrisburg East

Lindle Road, Harrisburg

Karen Folk, CAP-OM, President

Jodi Mattern, CAP, Webmaster

[email protected]

www.iaap-harrisburg-pa.org

White Rose Chapter of York

6 p.m.


Normandie Ridge

1700 Normandie Ridge Drive, York

Dorothy Keasey

717.792.1410

[email protected]

Mechanicsburg Business Women

11:30 a.m. – 1:30 p.m.


Flavours ETC Catering

5222 E. Trindle Road, Apt. D, Mechanicsburg

Abeer Srouji

[email protected]

www.mechanicsburgbusinesswomen.org

Pennsylvania Public Relations Society

5:30 p.m.

Last Thursday of the month

Kim Barger, President

717.979.8792

[email protected]

www.pprs-hbg.org

Shippensburg Women’s Area Networking (SWAN)

Noon

1st Wednesday of the month

Rotating location

Lisa Mack

717.609.3781

[email protected]

Women’s Business Center Organization (WBCO)

11:30 a.m.

2nd Tuesday of the month

Alumni Hall, York College of PA

Mimi Wasti

[email protected]

Women’s Network of York

11:30 a.m.

3rd Tuesday of the month

Outdoor Country Club

1157 Detwiler Drive, York

Jennifer Smyser

717.495.7527

[email protected]

W O M E N ’ S N E T W O R K I N G G R O U P S


CO

NN

EC

TIO

NS

Do you have an event you would like to post

on our online events calendar?

It’s easy to do … and it’s free!

Just go to BusinessWomanPA.com and click on

the “events” link, or email your info to

[email protected].

MEET ANDGreet

PR

SR

TS

TA

ND

AR

D

U.S

. PO

STA

GE

PA

ID

PE

RM

IT2

80

LA

NC

., PA

17

60

4

W

3912 Abel Drive

Columbia, PA 17512

businesswomanpa.com

~ career

~ l i festy le

~ wellness

~ connect ions

omancareer ~ lifestyle ~ wellness ~ connections

B U S I N E S S

BusinessWoman April 2013

Documents

flexible work arrangement

fresh fruits

networking information

design centers

menand women

fruits andvegetables

flexible workingarrangements

organ donation