Business Guru: Conversation to Conversion

From Conversation to Conversion: Turning Social Media into Sales Thursday September 29, 2011

Sponsored by:

The Stryve Group Story

What were our options?

What’s the difference?

=Chat at coffee shop Great for packaged goods or

consumable products

=Networking event B2B, finding key industry

contacts

=Tradeshow party Lots of noise and quick

conversations—both

personal and business

Why are we here today?

Social media and how it relates to sales

Social media and sales success stories

6 things your can start doing tomorrow that will lead to better results using social media

What is Social Media?

Media: the means of communication that reach or influence people widely

• Traditional - radio and

television, newspapers, magazines

=One-way communication

What is Social Media?

Internet, Computers, Smartphones

Social = the ability to have a conversation re.

what you’ve just read, watched or heard

=Two way communication

What is Social Media?

“Social media is the use of technology to build a

relationship of know, like and trust with friends, colleagues

and customers”

Why Bother?

93% of buyers use online search to begin the buying process

37% post questions on social networking sites

In 2010, 8 out of 10 households had access to the Internet (Stats Can.)

49% of consumers use social media daily

Customer Buying Behaviour is Changing:

Standard Sales Pipeline

Generate / Qualify

Sell / Convert

Trade Up / Referral

Evangelize / Referral

Herrle’s Farms

Herrle’s Farms

Reflect on Style and Use

Ask yourself: When do I have idle time on my hands?

Easily monitor what your competitors are doing by following their social media profiles

Post messages to build rapport and trust

Are you on Twitter? Facebook? LinkedIn? Focus on the social media platform that fits your personality

1. Know yourself

2. Know your audience

3. Know your vehicles of communication

4. Align your resources (time, people and money)

5. Plan your work

6. Work your plan

7. Make adjustments

Creating Your Own Strategy

Join and Complete Your Profile

Best practices of completing a profile

Insider Tip: Link your Twitter account to your LinkedIn Account

Join and Complete Your Profile

Example of a Well-Done Twitter Profile

Creating a Facebook Page

Profile = Individual

Versus

Pages = Business

Create a Facebook Page

1. Post Pictures 2. Post promotions that will get people to share 3. Don’t forget to comment on things not directly related to

your business = build rapport and engagement

Build your following

Step 1: Import all your Outlook calendar contacts into your LinkedIn account

Build Your Following

Step 2: Import your LinkedIn connections to your Twitter account

How To Follow Experts

Step 1: Use the search function in Twitter, find the experts in your field and follow them

Step 2: Re-tweet their information Step 3: Look like a GENIUS EXPERT in the eyes of

your own friends and followers

What should you “Tweet” and Post?

1. Re-tweet and hit the “Share” button on an article or a website

2. Listen + Respond = Engage • @ashleysmith “I just had the worst bagel at The Bagel Cafe!” • @bagelcafe “Sorry to hear that. Which one did you get? How can I

help?”

3. Sharing Tips and Tricks and News “How to prevent a pipe from bursting in your home http://bit.ly.92Vd5” “Google offers free WiFi in 47 airports http://bit.ly/12RWAc ”

4. Humorous “Isn’t Disney World just a people trap operated by a mouse?”

5. Questions “How can I use Facebook for my business? Suggestions and tips are

welcome!”

6. In the Trenches (how or what you’re doing in business) “Going to the Business Guru event this morning, very excited! #bizguru”

Join Groups

Step 1: Go to LinkedIn.com

Step 2: Type target market into the search bar

Insider tips:

• Look for groups that are geographically located near you

Add Apps to your Smartphone

Step 1: Go to Blackberry App World or iPhone App Store

Step 2: Search “Twitter”, “LinkedIn” and “Facebook” respectively

Step 3: Download each app

6 Things Every Business Owner Should Do

1. Join Twitter, Facebook and LinkedIn Complete your profile – 100%

2. Find your friends and colleagues Add them to your networks

3. Follow other experts & influencers in your field Share the information the experts are sending out

4. Post Updates and Tweet at least once a day

5. Join Groups Comment on topics of discussions

6. Add mobile social media apps to your smartphone

Thank-you to our sponsors:

Thanks for coming!

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