Burson-Marsteller Global Corporate Twitter Influence Study: Technology Companies
Post on 20-Aug-2015
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Data was collected by StatSocial in September and October 2013 based on the followers of the top Twitter account from each of the Fortune Global 100 companies. The Fortune Global 100 companies were broken down by industries, and Burson-Marsteller focused data analysis on seven industries of the Fortune Global 100: automobile, energy, financial, healthcare, retail, technology and telecommunication.
THE GLOBAL CORPORATE
Gender and Age of Technology Followers
8% followers of technology copmanies are older than 55
27%of followers are FEMALE
1.4xmore likely than the average user to be MALE
Followers are
Only
Location, Work and Interests of Followers of Technology Companies
.7xless likely than the average user to be from the UNITED STATES
SOFTWARE
HOSPITALITY
TELECOMMUNICATIONS
LONDON TORONTOSAN FRANCISCONEW YORK
LOS ANGELES
1.9x
TOP FIVE CITIES followers are from FOLLOWERS OF TECHNOLOGY
COMPANIES ARE MORE LIKELY THAN THE AVERAGE USER TO WORK IN
MOVIESART EDUCATIONMUSICSPORTS SCIENCE
FOLLOWERS ARE MORE LIKELY THAN THE AVERAGE USER TO BE INTERESTED IN
more likely to be from LONDONthan the average user
Followers are Followers are
Followers of Technology Companies
2xNETWORK SIZE
300AVERAGE TWITTER USER
815 FOLLOWERS OFTECHNOLOGY COMPANIESvs.
.7xLESS LIKELY THAN THE AVERAGE USER TO BE INTERESTED IN HEALTH / FITNESS
FOLLOWERS ARE
1,364xSTRONGER THAN AVERAGE TWITTER USERS
THEY HAVE A SOCIAL PULL
TechnologyCompanies
Twitter Influence StudyWho is following large global companies on Twitter?
The average Twitter user has approximately 300 connections across all social media platforms, while the average follower of technology companies has approximately 815 connections across all social media platforms.
Followers of technology companies have an average network size 2 times larger than the average user
Social pull measures how well followers are connected across social media.
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