Data was collected by StatSocial in September and October 2013 based on the followers of the top Twitter account from each of the Fortune Global 100 companies. The Fortune Global 100 companies were broken down by industries, and Burson-Marsteller focused data analysis on seven industries of the Fortune Global 100: automobile, energy, financial, healthcare, retail, technology and telecommunication. THE GLOBAL CORPORATE Gender and Age of Technology Followers 8% followers of technology copmanies are older than 55 27% of followers are FEMALE 1.4x more likely than the average user to be MALE Followers are Only Location, Work and Interests of Followers of Technology Companies .7x less likely than the average user to be from the UNITED STATES SOFTWARE HOSPITALITY TELECOMMUNICATIONS LONDON TORONTO SAN FRANCISCO NEW YORK LOS ANGELES 1.9x TOP FIVE CITIES followers are from FOLLOWERS OF TECHNOLOGY COMPANIES ARE MORE LIKELY THAN THE AVERAGE USER TO WORK IN MOVIES ART EDUCATION MUSIC SPORTS SCIENCE FOLLOWERS ARE MORE LIKELY THAN THE AVERAGE USER TO BE INTERESTED IN more likely to be from LONDON than the average user Followers are Followers are Followers of Technology Companies 2x NETWORK SIZE 300 AVERAGE TWITTER USER 815 FOLLOWERS OF TECHNOLOGY COMPANIES vs. .7x LESS LIKELY THAN THE AVERAGE USER TO BE INTERESTED IN HEALTH / FITNESS FOLLOWERS ARE 1,364x STRONGER THAN AVERAGE TWITTER USERS THEY HAVE A SOCIAL PULL Technology Companies Twitter Influence Study Who is following large global companies on Twitter? The average Twitter user has approximately 300 connections across all social media platforms, while the average follower of technology companies has approximately 815 connections across all social media platforms. Followers of technology companies have an average network size 2 times larger than the average user Social pull measures how well followers are connected across social media.