Building your website into a Sales Powerhouse

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Building your Website into a Sales Powerhouse. Presentation conducted at the New England Business Expo in May of 2009.

Transcript

Welcomes you to the

New England Xpo for Business

72 Summit Ave

Montvale, New Jersey

Phone : (201) 802 9800

http://www.datainc.biz

May 19, 2009

72 Summit Ave

Montvale, New Jersey

Phone : (201) 802 9800

http://www.datainc.biz

May 19, 2009

Building your website into a

Sales Powerhouse

Over 25 years experience in delivering solutions as preferred vendor to multinational

Blue Chip companies

About DATA Inc.

Global Delivery Model Cost

Scalability Expertise

Customer Service

Increasingly recognized

Increasingly recognized as a top-tier world class IT Solutions Provider

Featured in leading industry publicationsSpeakers at top industry events

Awarded the highest partner and industry honors

Globally distributed

Working together across the globe to deliver theright mix of resources, control and effectiveness.

Partial list of US Clients

Partial list of Europe and Asia Clients

• Merrill Lynch • UBS • Lehman Brothers• Accenture • IBM • Indian Navy • Indian Air Force • Indian Army • Perot • Sapient • Logica

Our Solutions

• Custom Solutions Development

• Global Project Management

• E-Learning

• Technical and Management Staffing

The business and technology challenge

72 Summit Ave

Montvale, New Jersey

Phone : (201) 802 9800

http://www.datainc.biz

I hate Technology

I hate Business

Website

Website

=I hate Business

=I hate Business

The business challenge

Problem

Website

Long or noSales Cycle

Basic Form

Problem

Social Media

Search Engine /Online

MktgBlogs /

Podcasts

Phone Calls

Emails

Events / Seminars

Advertising

Referrals( vendors, customers, partners)

Problem

Social Media

Search Engine /Online

MktgBlogs /

Podcasts

Phone Calls

Emails

Events / Seminars

Advertising

Referrals( vendors, customers, partners)

Visitors are coming to the website

Are leads being turned into sales?

Solution

Search Engine Optimization

- Time to call- Location- Interest Area

CRM database

External info- Social networks- Search engines

profile

Solution

Search Engine Optimization

- Time to call- Location- Interest Area

CRM database

External info- Social networks- Search engines

profile

Merging marketing intelligence with sales power

• Reduction in costs / time

• Streamlines sales cycle

• Enhances marketing efforts

• Ease of adaptability– Collaboration

The Business Justification

• Reduction in time / costs

• Streamlined integration of backend systems

• Ease of maintenance• Agility to adapt

– Dynamic user interface

The Technology Justification

• Integrating from open source web technology to CRM and beyond

• Helps to build an effective sales profile to assist sales in closing a lead vs. ‘sitting’ on a lead

For Service Companies

Building a ‘sales powerhouse’ for the solutions company

For Product Companies

Building a ‘sales powerhouse’ for the ‘product’ company

• Mapping from open source web technology to CRM• Profile contains buying habits and additional needs and wants to up-

sell / cross-sell products• Repeat business is realized

Google Apps

Technologies used

Sales force Automation

Product Management

Account Management

CRM Website / Drupal CMS

•Search•View Carousel•WYSIWYG editor •Google Analytics•Poll•Taxonomy•Locale

Technologies used

Sales force Automation

Product Management

Account Management

CRM Website / Drupal CMS

Google Apps

•Search•View Carousel•WYSIWYG editor •Google Analytics•Poll•Taxonomy•Locale

Technologies used

Technologies Used

Drupal Screenshot to go here

Technologies Used

Technologies Used

Conclusion

• It is possible to build a ‘cost-effective’ “Sales Powerhouse”

• Open Source Technology and ‘elbow grease’ is key

“TECHNOLOGY ROCKS!”

“BUSINESS IS GREAT!”

Dedicated to your success

Visit www.datainc.biz for more information

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