Transcript
DR HELEN WEBSTERRESEARCHER DEVELOPMENT
Building your Online Identity
PdOC Society
Slides
Slides are online: Slideshare
http://www.slideshare.net/drhelenwebster/
Social Media in Academia
Enhancing or changing practice?
Publishing Models: Open Access PublishingQuality Assessment Models: AltmetricsFunding: Collaboration, consortia and large
projectsPedagogy: digital classroom, ‘pedagogy of
abundance’Conference ‘attendance’ – livestreaming,
liveblogging, podcastingImpact: narrowcasting online and digital resources
Current levels of engagement
Knowledge
Ignorance
Engagement Refusal
Current levels of engagement
What do you currently use, and how?
Your profile: Tools Personal, professional or mixed?
Your use: Static or evolving? Consume or participate? Broadcast or interact?
Aims
Research
Professional
activities
Impact and public engageme
nt
Teaching
Admin and service
minimum
maximum
Where to build your online identity?
The Academic Web
The Open
WebPassword/open
Proprietry/free
Postdocs and Online identity
You currently belong to an institution, a discipline and a profession. All these may change, and your webspace and contacts associated with them.
Any open web platform you use may be removed or changed.
How will you ensure longer-term online stability?
My identity?
Level: Minimum
Passive, static broadcast model
Visibility: Remaining completely invisible online takes effort Pros and cons of keeping a low profile these days
Identity: To what extent is it possible to keep personal and private separate?
Control:If you don’t, someone else will …
Previous employers, universities, websites you register for - all out of date and out of context
OR ‘friends’ may share personal material outside your own preferred circles….
Level: MinimumVisibility
Visibility:Think about your metadata and keyword
search terms
link to ‘authority’ sites and have them link to you
update ‘regularly’ and at peak times
Complete profiles as much as possible
Level: MinimumInvisibility
Invisibility:
Google yourself regularly (set up Google alerts) and check for information put online by others
Check privacy and permission settings carefully
Use pseudonyms and abstract profile pictures
Different platforms for different purposes
Have a policy on ‘friending’, ‘following’ etc and add a clear statement of your intentions
Avoid logins and synching with Facebook/Twitter/LinkedIn etc
Don’t let your computer ‘remember’ your login
Dr Jonathan Barnard, Cambridge University
Prof. Denys Turner, Medieval Studies
Level:MinimumCollate and disambiguate yourself
Your Department or Faculty webpageYour own website (tip: use a blog platform e.g.
Wordpress)Creating profiles and ‘online cvs’ on
networking sites: LinkedIn Facebook Academia.edu Google+ profile Google Scholar profile ResearcherID and ORCID
Consume social media
Level:MinimumBuilding a static profile
Level: Minimumpresenting yourself
Use your real name (Namechk)
Grab variants if possibleUse a recognisable
photoUse a consistent,
concise ‘strapline’ summing up who you are and what you do
Think about keywords, tagging, search terms and metadata
Link everything
Level: Mediumactive participation and networking
Participatory, networked, interactive, pull not push Network:
Types of connection, types of network
• Interact:o Feed, respond, ask, share, curate, comment (and ‘like’)
Level:mediumBuilding an online network
Draw contacts from other accountsSearch engines: Google, Social Media search
engines, built-in search boxes in platforms
Listorious
Socialmention
Technorati
Keywords, people’s names
Snowball- see who well-connected people and institutions are connected to
Use suggestions…
Level: MediumMaintaining an online network
Updating - what might you share?
Profersional tone
Validate their interactions – endorse, like, retweet, comment, ask
Don’t just offer self-promotion! Reframe it.
Pass on resources, links and contacts as well as your own information
Frictionless sharing
Genuine, mutually meaningful networking
‘Regular’ updates and interactions
Level: MediumSharing digital offcuts
Documents: Scribd, Issuu
Slides: Slideshare
Images: Flickr
Livestreaming: Ustream, Livestream
Various formats as PDFs: Academia.edu
Bibliographies: Mendeley
Research data and outputs: DSpace@Cambridge
Creative Commons Licensing
Level: Maximum
You as ProdUser – create, not just consumeOffcuts, ‘collateral damage’ from research,
admin, teaching etcCreate spaces to network and present
Create and administrate a groupBlogging Video and audioGroup rather than individual?
A Strategy for Building an Online Identity
Approach:Be as ‘open’, up-to-date and interactive as you can/feel
comfortableBe professional, even in personal circles, but not
personality-freeKeep control over what’s postedInfrastructure: Choose a few sites to cover various needs and
audiences, nominate one as central, link themBe consistent, or delete sites you’re not usingTime managementFrictionless workflowSet time aside once a month
Resources
On Good Practice for ResearchersVitae’s
Handbook of Social Media for Researchers and Supervisors
RIN’s Social Media: A Guide for Researchers
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