Building your online identity pd oc

DR HELEN WEBSTERRESEARCHER DEVELOPMENT

Building your Online Identity

PdOC Society

Slides

Slides are online: Slideshare

http://www.slideshare.net/drhelenwebster/

Social Media in Academia

Enhancing or changing practice?

Publishing Models: Open Access PublishingQuality Assessment Models: AltmetricsFunding: Collaboration, consortia and large

projectsPedagogy: digital classroom, ‘pedagogy of

abundance’Conference ‘attendance’ – livestreaming,

liveblogging, podcastingImpact: narrowcasting online and digital resources

Current levels of engagement

Knowledge

Ignorance

Engagement Refusal

Current levels of engagement

What do you currently use, and how?

Your profile: Tools Personal, professional or mixed?

Your use: Static or evolving? Consume or participate? Broadcast or interact?

Aims

Research

Professional

activities

Impact and public engageme

nt

Teaching

Admin and service

minimum

maximum

Where to build your online identity?

The Academic Web

The Open

WebPassword/open

Proprietry/free

Postdocs and Online identity

You currently belong to an institution, a discipline and a profession. All these may change, and your webspace and contacts associated with them.

Any open web platform you use may be removed or changed.

How will you ensure longer-term online stability?

My identity?

Level: Minimum

Passive, static broadcast model

Visibility: Remaining completely invisible online takes effort Pros and cons of keeping a low profile these days

Identity: To what extent is it possible to keep personal and private separate?

Control:If you don’t, someone else will …

Previous employers, universities, websites you register for - all out of date and out of context

OR ‘friends’ may share personal material outside your own preferred circles….

Level: MinimumVisibility

Visibility:Think about your metadata and keyword

search terms

link to ‘authority’ sites and have them link to you

update ‘regularly’ and at peak times

Complete profiles as much as possible

Level: MinimumInvisibility

Invisibility:

Google yourself regularly (set up Google alerts) and check for information put online by others

Check privacy and permission settings carefully

Use pseudonyms and abstract profile pictures

Different platforms for different purposes

Have a policy on ‘friending’, ‘following’ etc and add a clear statement of your intentions

Avoid logins and synching with Facebook/Twitter/LinkedIn etc

Don’t let your computer ‘remember’ your login

Dr Jonathan Barnard, Cambridge University

Prof. Denys Turner, Medieval Studies

Level:MinimumCollate and disambiguate yourself

Your Department or Faculty webpageYour own website (tip: use a blog platform e.g.

Wordpress)Creating profiles and ‘online cvs’ on

networking sites: LinkedIn Facebook Academia.edu Google+ profile Google Scholar profile ResearcherID and ORCID

Consume social media

Level:MinimumBuilding a static profile

Level: Minimumpresenting yourself

Use your real name (Namechk)

Grab variants if possibleUse a recognisable

photoUse a consistent,

concise ‘strapline’ summing up who you are and what you do

Think about keywords, tagging, search terms and metadata

Link everything

LinkedIn

Level: Mediumactive participation and networking

Participatory, networked, interactive, pull not push Network:

Types of connection, types of network

• Interact:o Feed, respond, ask, share, curate, comment (and ‘like’)

Level:mediumBuilding an online network

Draw contacts from other accountsSearch engines: Google, Social Media search

engines, built-in search boxes in platforms

Listorious

Socialmention

Technorati

Keywords, people’s names

Snowball- see who well-connected people and institutions are connected to

Use suggestions…

Level: MediumMaintaining an online network

Updating - what might you share?

Profersional tone

Validate their interactions – endorse, like, retweet, comment, ask

Don’t just offer self-promotion! Reframe it.

Pass on resources, links and contacts as well as your own information

Frictionless sharing

Genuine, mutually meaningful networking

‘Regular’ updates and interactions

Level: MediumSharing digital offcuts

Documents: Scribd, Issuu

Slides: Slideshare

Images: Flickr

Livestreaming: Ustream, Livestream

Various formats as PDFs: Academia.edu

Bibliographies: Mendeley

Research data and outputs: DSpace@Cambridge

Creative Commons Licensing

LinkedIn

Level: Maximum

You as ProdUser – create, not just consumeOffcuts, ‘collateral damage’ from research,

admin, teaching etcCreate spaces to network and present

Create and administrate a groupBlogging Video and audioGroup rather than individual?

A Strategy for Building an Online Identity

Approach:Be as ‘open’, up-to-date and interactive as you can/feel

comfortableBe professional, even in personal circles, but not

personality-freeKeep control over what’s postedInfrastructure: Choose a few sites to cover various needs and

audiences, nominate one as central, link themBe consistent, or delete sites you’re not usingTime managementFrictionless workflowSet time aside once a month

Resources

On Good Practice for ResearchersVitae’s

Handbook of Social Media for Researchers and Supervisors

RIN’s Social Media: A Guide for Researchers