BUILDING BRIDGES

BUILDING BRIDGESGaming in the new ERA and the importance of GSA

THE WORLD IS CHANGING AROUND US The Internet – its size doubles every 5.32 years

Oct 2012: 620,480,777 domainsTotal users: 2,267,233,000Global penetration: 34%Latin America growth: 1,310% (2000-2012) 43% popUS growth: 153% (2000-2012) 79% pop

Speed of adoption is significantly faster as population gets more tech savvy

THE WORLD IS CHANGING AROUND US

Online revolution has changed customer behavior

Ebay is the world’s largest garage sale online

Expedia the world’s largest travel agency online

Amazon the world’s largest department store online

Pokerstar the world’s largest poker room online

Mobile devices: 49% of time spend on gaming applications and 30% on social networking applications

WHO ARE WE?

An International Trade Association

Formed in May 1998

Currently 64 members (operators, vendors, test labs) 44% US, 20% CA, 13%, EU, 10% AS 56% Vendors, 25% operators, 19% others

We are an association that enables collaboration between: The Industry Domain (Suppliers / Operators / Test Labs) The Policy Domain (Governmental Agencies and Regulators)

Create information standards (G2S, S2S, …)

PLATINUM MEMBERS

GOLD MEMBERS

SILVER MEMBERS

BRONZE MEMBERS

AFFILIATES / ADVISORS

BOARD REPRESENTATION Alberta Gaming and Liquor Aristocrat Bally IGT Isle of Capri Manitoba Ontario Lottery and Gaming Oregon Lottery Penn National Gaming Spielo WMS Gaming

GSA’S ROLE IN BRICK & MORTAR CASINO INDUSTRY

Focused on brick and mortar as there was a need

Established committees to support the industry

Gained track record for the successful creation of standards

Successful due to participation from both industry and policy domain

EVOLUTION OF DATA COMMUNICATION

Multiple protocols in the market: SAS, SS, BESS, ASP, QCOM, X-series, CC – talk, GDAP, SDT, GamPro, DXS, SuperSAS, BOB, and many more…

Our industry is plagued by too many proprietary protocols

You are NOT in control of your business

You are NOT able to innovate and differentiate your product offering

You will PAY more to maintain your current infrastructures

You will LOOSE new players

EVOLUTION OF DATA COMMUNICATIONLet’s Talk SAS

SAS was created by IGT early 1980 and for a long time IGT enjoyed a significant market share in the US which lead to the defacto standard

Last functionality enabled by SAS was TITO announced in 1999

GSA took control of SAS in 2004 Helped the industry by ‘cleaning up’ this de-facto industry

standard Developed SAS certification program and toolkit

Industry embraced an ‘end of life’ strategy: GSA’s SAS version was handed back to IGT end of 2009 Certification by GSA of SAS was terminated end of 2009 Industry adopted G2S as replacement for SAS effective 2010

1982SAS era

2008GSA era

EVOLUTION OF DATA COMMUNICATIONThe Cost Of A New Feature

EGMSlot FloorManagement

SystemEDW or

Marketing System

Floor Controller

SMIB

Touchscreen

Proprietary

Protocol

Proprietary

Protocol

Proprietary

Protocol

ProprietaryProtocol

SAS19.2 Kbps

Here’s why Innovation has been slow

1 2 3

4

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GSA STANDARDS TODAY

List of GSA protocols G2S – Game to System (released 2006) S2S – System to System (released 2004) GDS – Game Device Standard (released 2004) GAT – Game Authentication

WHAT DO WE OFFER?Unfettered Data Access

COMMITTEES Technical Committees (S2S, G2S, TRA, GAT, GDS …) Architectural Oversight Committee

Operator Advisory Committee Player User Interface Committee

Regulatory Advisory Committee (formation stage) Online Gaming Committee (formation stage)

Central Reporting / Monitoring messaging standard External Interfaces – Geo-location, Player Verification, Payment

Processors Brick & Mortar Interfaces – Player Tracking, Promotions, etc.

GLOBAL ADOPTION (70+ COUNTRIES)

OPERATOR PERSPECTIVEALBERTA GAMING & LIQUOR

TECHNICAL BARRIERS

Solutions tied to vendor proprietary protocols

SAS protocol no longer supported

Integration capabilities limited and complex

Long time to market for new features and games

Technology obsolesce

ARCHITECTURAL REQUIREMENTS

Maintain ownership and control over Enterprise integration decisions as the Solution Integrator

Maintain ownership and control over key data Ensure a single view of the player Analyze and make business decisions from an

Enterprise perspective Improve time to market and operational processes Minimize the effects of Vendor Lock-in Minimize the effects of Operator Lock-in

CURRENT ENVIRONMENT

VLT channel was the first to convert to GSA open protocols.

Immediate benefits: Rich, detailed data captured for analysis Data available is not dependent on the needs of the host

system. Download & Config from a central platform to change game

sets, operating systems, and peripherals Single, industry standard security implementation Improved time to market for new EGMs due to simplified

integration Able to deploy an increased variety of platforms and products GSA protocols are extensible and can be easily evolved to

meet business and player needs Casino & Lottery channels are still using proprietary

protocols.

Case Study for the Value of GSA Protocol Implementation

Interoperability High risk, high cost, high time to market

Decreased risk and costs and faster time to market.Increased ability to deploy a variety of platforms.

Certified platforms can be deployed with minimal risk & costs

PAST TODAY FUTUREGaming Floor Serial connections

leveraging vendor proprietary legacy protocol

Migrating to an open standard protocol, high speed enabled floor

Open standard extensible protocol, high speed floor

Responsiveness to Change

Limited Download and configuration to EGM’s from s single central system

Player initiated download and configuration from a single central systemPlayer Engagement None Developing

standards for PUIBi-directional communication with players

Business Intelligence

Aggregate data design to meet the slot host needs

Collecting detailed play data

Predictive analytics, real time dashboards

Security Vendor proprietary security solution

Industry standards security model

Single deployment of industry standard security model across channels Gaming Channel

ConvergenceMonolithic siloed gaming solutions

Groundwork in place for convergence

Single deployment of shared components, single view of the player

BUILDING BRIDGESSupporting the Industry through global collaboration

PROLIFERATION OF ONLINE GAMING INDUSTRY

Online Gaming is proliferating beyond Europe into N. America

There is now focus on the connection between brick & mortar and online systems

Industry collaboration is critically important  GSA has created the Online Gaming Committee

GSA created a trusted environment for the Policy Domain in a framework of collaboration

ECOSYSTEM’s CRITICAL CROSS POINTS

Transparency - Regulatory reporting & monitoring information

Access - Operator data across states and countries

Stability – Consistent connections through standardization

ONLINE GAMING COLLABORATION

Both industry and policy domain will benefit from the work GSA can be doing in these domains.

GSA is not the one telling you what to do, we are here to serve the industry.

  We have a successful track record for over 15 years

and successfully provided solutions that the industry requested

GSA continues to reach out and build bridges to support the industry

EVOLUTION OF GAMING

Stand Alone EGM Accounting / Player Tracking /

Security

TITO / Download / Remote Config

Online Gaming / Cloud

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Complexity

GSA formation: vendors, operators & test labs

GSA as Platform for Global Collaboration

Protocol Standards / Interoperability

Cross Jurisdictional standard reporting, Consumer protection

INDUSTRY DOMAIN

POLICY DOMAIN Monitoring / Reporting/Transparency

Multiple Standards

MACROWIKINOMICSAnthony D Williams

MacrowikinomicsMass collaboration – by engaging all stakeholders - is reinventing the way businesses communicate, solve business problems, create value and compete in the new world economy.

We are faced with many global threats that undermine global peace and stability:

Cyber attacks Food security (e.g.: tainted milk) Toxic toys Climate change Water scarcity Emerging technologies Infectious diseases…

http://anthonydwilliams.com/2011/01/20/a-regulatory-system-that-learns-and-improves/A regulatory system that learns and improves

COLLABORATION - INNOVATE OR DIE

1783+ VOLUNTEERS OVER 15 YEARS

UPDATES

Education program Macau: Bachelor of Science in Computing – Gaming Technology GSA: one –on - one training

China Lottery Online Co. European Regulator Briefing in Dec 4 – Brussels Gaming Industry Collaborative Summit 2014

Time has come for industry collaboration AGA, NIGA, AGEM, GSA, NASPL, IAGR, NTGCR, NCLGS, GTA,

EGA, Expert Group, GREF, ….

What Is The Price Of Freedom?

As Nevada Gaming Commissioner Randolph Townsend stated: “Its not about the green felt anymore, its not about dealing cards anymore, its not even about slot machines anymore – its all about technology”

To interest the next generation of casino players, one has to be on the cutting edge of technology.

LETS TALK ABOUT TODAY’S BUSINESS REALITY IN THE GAMING…

How Does It Feel To Be Trapped?

How Does It Feel To Be Handcuffed To Your Vendors?

“This Is What I Need To Grow The Business!”

CMO to CIO…

“When Can You Make This Happen?”

CIO to Vendor…

“These Are My Terms And Conditions.”

Vendor to CIO…

“This Is The Best Our Vendor Can Do.”

CIO to CMO…

Control your Own Destiny

Do You Want The Freedom To Drive Your Business?

What Is The Price Of Your Freedom?

“Open Standards give you peace of mind”

STANDARDS

CERTIFICATION

MEMBERSHIP

www.gamingstandards.com

THANK YOU 15 Years Of Industry Collaboration