BUILDING BRIDGES Gaming in the new ERA and the importance of GSA
Feb 25, 2016
BUILDING BRIDGESGaming in the new ERA and the importance of GSA
THE WORLD IS CHANGING AROUND US The Internet – its size doubles every 5.32 years
Oct 2012: 620,480,777 domainsTotal users: 2,267,233,000Global penetration: 34%Latin America growth: 1,310% (2000-2012) 43% popUS growth: 153% (2000-2012) 79% pop
Speed of adoption is significantly faster as population gets more tech savvy
THE WORLD IS CHANGING AROUND US
Online revolution has changed customer behavior
Ebay is the world’s largest garage sale online
Expedia the world’s largest travel agency online
Amazon the world’s largest department store online
Pokerstar the world’s largest poker room online
Mobile devices: 49% of time spend on gaming applications and 30% on social networking applications
WHO ARE WE?
An International Trade Association
Formed in May 1998
Currently 64 members (operators, vendors, test labs) 44% US, 20% CA, 13%, EU, 10% AS 56% Vendors, 25% operators, 19% others
We are an association that enables collaboration between: The Industry Domain (Suppliers / Operators / Test Labs) The Policy Domain (Governmental Agencies and Regulators)
Create information standards (G2S, S2S, …)
PLATINUM MEMBERS
GOLD MEMBERS
SILVER MEMBERS
BRONZE MEMBERS
AFFILIATES / ADVISORS
BOARD REPRESENTATION Alberta Gaming and Liquor Aristocrat Bally IGT Isle of Capri Manitoba Ontario Lottery and Gaming Oregon Lottery Penn National Gaming Spielo WMS Gaming
GSA’S ROLE IN BRICK & MORTAR CASINO INDUSTRY
Focused on brick and mortar as there was a need
Established committees to support the industry
Gained track record for the successful creation of standards
Successful due to participation from both industry and policy domain
EVOLUTION OF DATA COMMUNICATION
Multiple protocols in the market: SAS, SS, BESS, ASP, QCOM, X-series, CC – talk, GDAP, SDT, GamPro, DXS, SuperSAS, BOB, and many more…
Our industry is plagued by too many proprietary protocols
You are NOT in control of your business
You are NOT able to innovate and differentiate your product offering
You will PAY more to maintain your current infrastructures
You will LOOSE new players
EVOLUTION OF DATA COMMUNICATIONLet’s Talk SAS
SAS was created by IGT early 1980 and for a long time IGT enjoyed a significant market share in the US which lead to the defacto standard
Last functionality enabled by SAS was TITO announced in 1999
GSA took control of SAS in 2004 Helped the industry by ‘cleaning up’ this de-facto industry
standard Developed SAS certification program and toolkit
Industry embraced an ‘end of life’ strategy: GSA’s SAS version was handed back to IGT end of 2009 Certification by GSA of SAS was terminated end of 2009 Industry adopted G2S as replacement for SAS effective 2010
1982SAS era
2008GSA era
EVOLUTION OF DATA COMMUNICATIONThe Cost Of A New Feature
EGMSlot FloorManagement
SystemEDW or
Marketing System
Floor Controller
SMIB
Touchscreen
Proprietary
Protocol
Proprietary
Protocol
Proprietary
Protocol
ProprietaryProtocol
SAS19.2 Kbps
Here’s why Innovation has been slow
1 2 3
4
5____
GSA STANDARDS TODAY
List of GSA protocols G2S – Game to System (released 2006) S2S – System to System (released 2004) GDS – Game Device Standard (released 2004) GAT – Game Authentication
WHAT DO WE OFFER?Unfettered Data Access
COMMITTEES Technical Committees (S2S, G2S, TRA, GAT, GDS …) Architectural Oversight Committee
Operator Advisory Committee Player User Interface Committee
Regulatory Advisory Committee (formation stage) Online Gaming Committee (formation stage)
Central Reporting / Monitoring messaging standard External Interfaces – Geo-location, Player Verification, Payment
Processors Brick & Mortar Interfaces – Player Tracking, Promotions, etc.
GLOBAL ADOPTION (70+ COUNTRIES)
OPERATOR PERSPECTIVEALBERTA GAMING & LIQUOR
TECHNICAL BARRIERS
Solutions tied to vendor proprietary protocols
SAS protocol no longer supported
Integration capabilities limited and complex
Long time to market for new features and games
Technology obsolesce
ARCHITECTURAL REQUIREMENTS
Maintain ownership and control over Enterprise integration decisions as the Solution Integrator
Maintain ownership and control over key data Ensure a single view of the player Analyze and make business decisions from an
Enterprise perspective Improve time to market and operational processes Minimize the effects of Vendor Lock-in Minimize the effects of Operator Lock-in
CURRENT ENVIRONMENT
VLT channel was the first to convert to GSA open protocols.
Immediate benefits: Rich, detailed data captured for analysis Data available is not dependent on the needs of the host
system. Download & Config from a central platform to change game
sets, operating systems, and peripherals Single, industry standard security implementation Improved time to market for new EGMs due to simplified
integration Able to deploy an increased variety of platforms and products GSA protocols are extensible and can be easily evolved to
meet business and player needs Casino & Lottery channels are still using proprietary
protocols.
Case Study for the Value of GSA Protocol Implementation
Interoperability High risk, high cost, high time to market
Decreased risk and costs and faster time to market.Increased ability to deploy a variety of platforms.
Certified platforms can be deployed with minimal risk & costs
PAST TODAY FUTUREGaming Floor Serial connections
leveraging vendor proprietary legacy protocol
Migrating to an open standard protocol, high speed enabled floor
Open standard extensible protocol, high speed floor
Responsiveness to Change
Limited Download and configuration to EGM’s from s single central system
Player initiated download and configuration from a single central systemPlayer Engagement None Developing
standards for PUIBi-directional communication with players
Business Intelligence
Aggregate data design to meet the slot host needs
Collecting detailed play data
Predictive analytics, real time dashboards
Security Vendor proprietary security solution
Industry standards security model
Single deployment of industry standard security model across channels Gaming Channel
ConvergenceMonolithic siloed gaming solutions
Groundwork in place for convergence
Single deployment of shared components, single view of the player
BUILDING BRIDGESSupporting the Industry through global collaboration
PROLIFERATION OF ONLINE GAMING INDUSTRY
Online Gaming is proliferating beyond Europe into N. America
There is now focus on the connection between brick & mortar and online systems
Industry collaboration is critically important GSA has created the Online Gaming Committee
GSA created a trusted environment for the Policy Domain in a framework of collaboration
ECOSYSTEM’s CRITICAL CROSS POINTS
Transparency - Regulatory reporting & monitoring information
Access - Operator data across states and countries
Stability – Consistent connections through standardization
ONLINE GAMING COLLABORATION
Both industry and policy domain will benefit from the work GSA can be doing in these domains.
GSA is not the one telling you what to do, we are here to serve the industry.
We have a successful track record for over 15 years
and successfully provided solutions that the industry requested
GSA continues to reach out and build bridges to support the industry
EVOLUTION OF GAMING
Stand Alone EGM Accounting / Player Tracking /
Security
TITO / Download / Remote Config
Online Gaming / Cloud
0123456789
10
Complexity
GSA formation: vendors, operators & test labs
GSA as Platform for Global Collaboration
Protocol Standards / Interoperability
Cross Jurisdictional standard reporting, Consumer protection
INDUSTRY DOMAIN
POLICY DOMAIN Monitoring / Reporting/Transparency
Multiple Standards
MACROWIKINOMICSAnthony D Williams
MacrowikinomicsMass collaboration – by engaging all stakeholders - is reinventing the way businesses communicate, solve business problems, create value and compete in the new world economy.
We are faced with many global threats that undermine global peace and stability:
Cyber attacks Food security (e.g.: tainted milk) Toxic toys Climate change Water scarcity Emerging technologies Infectious diseases…
http://anthonydwilliams.com/2011/01/20/a-regulatory-system-that-learns-and-improves/A regulatory system that learns and improves
COLLABORATION - INNOVATE OR DIE
1783+ VOLUNTEERS OVER 15 YEARS
UPDATES
Education program Macau: Bachelor of Science in Computing – Gaming Technology GSA: one –on - one training
China Lottery Online Co. European Regulator Briefing in Dec 4 – Brussels Gaming Industry Collaborative Summit 2014
Time has come for industry collaboration AGA, NIGA, AGEM, GSA, NASPL, IAGR, NTGCR, NCLGS, GTA,
EGA, Expert Group, GREF, ….
What Is The Price Of Freedom?
As Nevada Gaming Commissioner Randolph Townsend stated: “Its not about the green felt anymore, its not about dealing cards anymore, its not even about slot machines anymore – its all about technology”
To interest the next generation of casino players, one has to be on the cutting edge of technology.
LETS TALK ABOUT TODAY’S BUSINESS REALITY IN THE GAMING…
How Does It Feel To Be Trapped?
How Does It Feel To Be Handcuffed To Your Vendors?
“This Is What I Need To Grow The Business!”
CMO to CIO…
“When Can You Make This Happen?”
CIO to Vendor…
“These Are My Terms And Conditions.”
Vendor to CIO…
“This Is The Best Our Vendor Can Do.”
CIO to CMO…
Control your Own Destiny
Do You Want The Freedom To Drive Your Business?
What Is The Price Of Your Freedom?
“Open Standards give you peace of mind”
STANDARDS
CERTIFICATION
MEMBERSHIP
www.gamingstandards.com
THANK YOU 15 Years Of Industry Collaboration