Building a Dream Team: Library Personas in the 21st Century

Tuesday, April 16, 13

Building a Dream Team:Library Personas in the 21st Century Library

Lynda Kellam, University of North Carolina at GreensboroJenny Dale, University of North Carolina at Greensboro

Lauren Pressley, WFU, Virginia Tech

#ACRL2013 #ACRLpersonas

Tuesday, April 16, 13

Tuesday, April 16, 13

Full videos can be seen here: https://dl.dropboxusercontent.com/u/249129/personas.key until April 2014.

Tuesday, April 16, 13

CORE COMPETENCIES

Tuesday, April 16, 13

Activity1.Take a moment to write down 3 of your personal core competencies.

2.Take another moment to write down the 3 things you spend most of your time on at work.

Tuesday, April 16, 13

Activity1. How well do your competencies align with how you spend your time?

2.Text the number 22333 with your response and “572475”ORTweet @poll572475 and your responseOR visit http://tinyurl.com/acrlpersonas

Tuesday, April 16, 13

Tuesday, April 16, 13

What are Core Competencies?(in the business world)

Tuesday, April 16, 13

What are Core Competencies?(in the business world)

1) a competence can be applied widely to provide access to various markets; 2) a competence “should make a significant contribution to the perceived customer benefits of the end product”; and 3) a competence “should be difficult for competitors to imitate” (Prahalad and Hamel 1990, 83-84).

Tuesday, April 16, 13

1) a competence can be applied widely to provide access to various markets; 2) a competence “should make a significant contribution to the perceived customer benefits of the end product”; and 3) a competence “should be difficult for competitors to imitate” (Prahalad and Hamel 1990, 83-84).

What are Core Competencies?(in the business world)

Tuesday, April 16, 13

1) a competence can be applied widely to provide access to various markets; 2) a competence “should make a significant contribution to the perceived customer benefits of the end product”; and 3) a competence “should be difficult for competitors to imitate” (Prahalad and Hamel 1990, 83-84).

What are Core Competencies?(in the business world)

Tuesday, April 16, 13

What are Core Competencies?(at the individual level)

Laura Vanderkam argues that people have core competencies, just like businesses do.

Tuesday, April 16, 13

Vanderkam’s two questions:

1. What do I do best, that other people cannot do nearly as well?2.What do I spend time on that other people could do, or could do better? (Vanderkam 2010, Chapter 2, Location 773)

What are Core Competencies?(at the individual level)

Tuesday, April 16, 13

Vanderkam’s two questions:

1. What do I do best, that other people cannot do nearly as well?2.What do I spend time on that other people could do, or could do better? (Vanderkam 2010, Chapter 2, Location 773)

What are Core Competencies?(at the individual level)

Tuesday, April 16, 13

But what about the other stuff?

Tuesday, April 16, 13

But what about the other stuff?

IgnoreMinimize Outsource

Tuesday, April 16, 13

But what about the other stuff?

IgnoreMinimize Outsource

Tuesday, April 16, 13

But what about the other stuff?

IgnoreMinimize Outsource

Tuesday, April 16, 13

PERSONAS

Tuesday, April 16, 13

Tuesday, April 16, 13

NOT Tuesday, April 16, 13

NOT marketing

Tuesday, April 16, 13

Lyndarelationships & students

Tuesday, April 16, 13

Jennyteaching & performing

Tuesday, April 16, 13

Laurensystems & vision

Tuesday, April 16, 13

Activity1. What is your professional persona?

2.Text the number 22333 with your response and “572233”ORTweet @poll572233 and your responseOR visit http://tinyurl.com/acrlpersonas2

Tuesday, April 16, 13

ORGANIZATIONAL DESIGN

Tuesday, April 16, 13

Tuesday, April 16, 13

Amy Harris Houk

Reference Librarian and Information Literacy Coordinator

University of North Carolina-Greensboro

Tuesday, April 16, 13

John Jackson

Grand Inventory Cataloging Supervisor

University of Southern California

Tuesday, April 16, 13

Molly Keener

Scholarly Communication Librarian

Wake Forest University

Tuesday, April 16, 13

Joan Petit

Librarian for History, Black Studies, and Judaic Studies

Portland State University

Tuesday, April 16, 13

Leo LoResearch and Development Librarian

Kansas State UniversityTuesday, April 16, 13

Erin Sapienza

Reference Librarian

May Memorial Public Library

Tuesday, April 16, 13

Nicole Pagowsky

Instructional Services Librarian

University of Arizona

Tuesday, April 16, 13

Kirby McCurtis

Youth Librarian

Multnomah County Library

Tuesday, April 16, 13

Tuesday, April 16, 13

Tuesday, April 16, 13

Tuesday, April 16, 13

Tuesday, April 16, 13

Tuesday, April 16, 13

Tuesday, April 16, 13

BLUE SKY

Tuesday, April 16, 13

Adaptable

Tuesday, April 16, 13

Team Approach

Tuesday, April 16, 13

Job DescriptionsTuesday, April 16, 13

Questions & Comments

Lynda Kellam, University of North Carolina at GreensboroJenny Dale, University of North Carolina at Greensboro

Lauren Pressley, WFU, Virginia Tech

#ACRL2013 #ACRLpersonas

Tuesday, April 16, 13

The Ugly Duckling by marco at flickr.com/photos/pasma/485201047Colorful Swimmer in a World of Color by Bill Gracey at flickr.com/photos/9422878@N08/648270435Boston on the Fringe of Sunset by Trey Ratcliff at flickr.com/photos/stuckincustoms/2858911198Come Sail Away With Me by martinak15 at flickr.com/photos/martinaphotography/6932815749Rubber Ducks Exposed /2 by Francesco Minciotti at flickr.com/photos/francescominciotti/2778767437Finsbury Park Fowl 2 by Barry Jackson at flickr.com/photos/barryj/3533714047Quack by Krystal Pritchett at flickr.com/photos/kpalyu/243330344Ducks by Etrusia UK at flickr.com/photos/e_phots/2392215822Black-bellied Whistling Ducks by Ken Slade at flickr.com/photos/texaseagle/5961276613Concentric by Tom Heller at flickr.com/photos/tomopteris/5548197316Pond Duck, 2010 by Andrew Hudson at flickr.com/photos/ahudson/4329638258Flying by Thomas Helbig at flickr.com/photos/teliko82/601112666Muscovy Duck Family by Matthew Paulson at flickr.com/photos/matthewpaulson/5998309360Follow the Leader by Paula Steele at flickr.com/photos/pixieclipx/2475377590The Hague - Den Haag by Gisela Giardino at flickr.com/photos/gi/5791602346Ducklings by Raul Lieberwirth at flickr.com/photos/48165069@N00/236301618

Photo Credits

Tuesday, April 16, 13