Building a Connected Brand in the New Facebook - iCrossing Webinar (Slides only)

A New Facebook Has Launched for Business

An iCrossing Webinar

May 3, 2012 | 2:00pm Eastern

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With you today

Ashmi Elizabeth DangEngagement Planner, iCrossing

Doug PlattsSenior Director, Natural Search, iCrossing

Nirmal NijjarSenior Media Manager, iCrossing

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Facebook Pages:Mission Control for Your Brand on Facebook

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EXPRESSION, REACH, AND RESPONSE

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ABOVE THE FOLD

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EXPRESS IDENTITY WITH BRANDING

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WHO GOT IT RIGHT

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PINNED POSTS, MILESTONES, BACKDATING AND HIGHLIGHTS

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OFFERS

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MANAGEMENT TOOLS

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Paid Media and Marketing

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REACH GENERATOR PLACES POSTS AS PREMIUM ADS

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GUARANTEED TO REACH 75% OF MONTHLY FANS

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POST, PIN, STAR OFFERS FOR FREE, PAY TO AMPLIFY

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The Implications to Search

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INCREASED BREADTH & DEPTH OF BRAND

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RECENCY IS THE NEW RELEVANCY

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SOCIALLY RELEVANT SEARCH RESULTS

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IDENTIFY INFLUENCERS FOR YOUR BRAND

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A NEW KID ON THE BLOCK?

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THE NEWS FEED REMAINS THE PRIORITY

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Q&A

To find out how you can further build your connected brand, contact us: FindOut@icrossing.com

Download your copy of The CMO’s Guide to the New Facebook on our website: www.icrossing.com

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Ashmi Elizabeth DangAshmi.Dang@icrossing.com

Doug PlattsDoug.Platts@icrossing.com

Nirmal NijjarNirmal.Nijjar@icrossing.com

Thank youA copy of this presentation and audio recording will be available at www.slideshare.net/icrossing within three business days.

Stay connected with iCrossingFind out more at www.icrossing.comCall us toll-free at 866.620.3780Become a fan at facebook.com/icrossingFollow us on twitter @icrossing