Transcript
The “Bandiera Arancione”, it’s a brand of quality given by the “Touring Club Italiano”, that selects and certifies small boroughs of the italian inland, based on rigorous touristic and ambiental parameters.
1 - Welcoming2 - Reception and complementary services3 - Tourist attractions4 - Environmental Quality5 - Structure and quality of the village
There’s already an app in the Android Market, but it’s pretty “normal”: the user can find a description of every village, with services, events, photos, plus (using the GPS) the user can know if there’s a village around his position.
- Development of local resources- Development of the welcoming- Stimulation of crafts and local products- Pulse to local entrepreneurship- Strengthening of local identity
GOALS WHAT’S ALREADY THERE
WHAT DO YOU NEED TO GAINA “BANDIERA ARANCIONE”
The analysis criteria used by the Italian Touring Club (TCI) are based on the tourist experience, starting from the search of information before the visit, to the visit itself, using more than 250 different criterias.
Finding and exploring the italian boroughs.
A family that is making a trip.
OUR EXPERIENCE’S GOAL TARGET
We want to use a borough as an “interesting stop” during a long trip, so the family can rest a little, and discovery something new at the same time.Since there are 189 boroughs, it’s easy to find one near the trip route.
THE TRIP
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