The “Bandiera Arancione”, it’s a brand of quality given by the “Touring Club Italiano”, that selects and certifies small boroughs of the italian inland, based on rigorous touristic and ambiental parameters. 1 Welcoming 2 Reception and complementary services 3 Tourist attractions 4 Environmental Quality 5 Structure and quality of the village There’s already an app in the Android Market, but it’s pretty “normal”: the user can find a description of every village, with services, events, photos, plus (using the GPS) the user can know if there’s a village around his position. Development of local resources Development of the welcoming Stimulation of crafts and local products Pulse to local entrepreneurship Strengthening of local identity GOALS WHAT’S ALREADY THERE WHAT DO YOU NEED TO GAIN A “BANDIERA ARANCIONE” The analysis criteria used by the Italian Touring Club (TCI) are based on the tourist experience, starting from the search of information before the visit, to the visit itself, using more than 250 different criterias.