Broadcast Asia 2015 | Podcasting in the Philippines

SUPPORTED BY:THE ASEAN PODCAST NETWORK.

PODCASTING:WHERE THE FUTURE OF RADIO LIES. BY MARTIN ANDANAR, MARTANDANAR@GMAIL.COM

What is Podcasting?

!

It is online radio “on demand” that

first saw light with Adam Curry and Dave Winer

in 2004.

Pod (Ipod) + Cast (Broadcast)=

Podcast by Ben Hammersely

How is it “casted”? Through RSS (Real Simple

Syndication)

What is Podcasting?

!

It is online radio “on demand” that first saw light in

2004.

Pod (Ipod) + Cast (Broadcast)=

Podcast by Ben Hammersely

How is it “casted”? Through RSS (Real

Simple Syndication)Whereas, Broadcast Radio is Real Time over the

air

Narrowcast vs Broadcast

On Air Transmission (limited frequency) vs

Finite Channels

In 2014 it experienced

resurgence….Serial

Why didn’t podcast deliver in the first 10 years

as promised? !

No FB’s and Twitters 10 yrs

ago. No smartphones.

Why isn’t podcast that big?

Because there is no native android

platform.

What’s our story?

August 2, 2014.

Martin’s Mancave

We grew 57,000% in 10 months.

3,000 unique plays in August

2014.

390,000 unique plays in April

2015

21 Indy Shows.

On 7 podcast platforms & apps

1,000,000 Plays in May

Projection by August: 2mn Unique Plays

Average.

aseanpodcast.netCulture & Arts

Submit a podcast!

Jabbercast

Why fight for radio on

demand or podcast?

Because majority online are fighting for

eyeballs.

Maybe, a lot are forgetting that people have

ears too.

EMAIL: MARTANDANAR@GMAIL.COM PODCASTPHILIPPINES@GMAIL.COM TWITTER: @MARTINANDANAR !