Transcript
Measuring the job satisfaction for Medical representative.
Presented To:-Prof. Nirav Halwadiya
Presented By:- Sanket Kanabar
Dhaval sathvara
Harshal chaudhary
Bhavik Virdiya
Patel Tanha
Korat vijay
Indian pharmaceutical industry:-
The Indian pharmaceutical industry traces its roots to the 1903 formation of Bengal Chemical and Pharmaceutical Works in Calcutta.
The government took its first concrete steps toward self-reliance in pharmaceuticals with the establishment of Hindustan Antibiotics Ltd. (HAL) in 1954 and Indian Drugs and Pharmaceuticals Ltd. (IDPL) in 1961.
The 1970 Patent Act:- recognizing patents on processes but not patents on products.
In 2005 India has agreed to enforce product patents on drugs.
India currently represents just U.S. $6 billion of the $550 billion global pharmaceutical industry.
The Indian sector represents just 8 percent of the global industry total by volume, putting it in fourth place worldwide, it accounts for 13 percent by value.
The Leading Pharmaceutical Companies within India:-
1. Ranbaxy Laboratories
2. Cipla
3. Dr Reddy's Laboratories
4. Sun Pharmaceuticals
5. Nicholas Piramal
6. Zydus Cadila
7. Biocon
8. Glenmark Pharmaceuticals
9. Wockhardt Ltd
10. Orchid Chemicals
who is medical representative?
JOB DESCRIPTION OF MEDICAL REPRESENTATIVE:-
Medical sales representatives are a key link between medical and pharmaceutical companies and healthcare professionals.
They work strategically to increase the awareness and use of a company’s pharmaceutical and medical products.
They work as a intermediate between the pharmaceutical companies.
They are the major source of pharma market information.
They provides their companies to important tool to become competitive.
They spends hours in waiting area to be listen from doctors for one minute.
Developing strategies for increasing opportunities to meet and talk to contacts in the medical and healthcare sector.
CONTINUE:-
Organizing conferences for doctors and other medical staff.
Building and maintaining positive working relationships with medical staff and supporting administration staff e.g. Receptionists.
Managing budgets (for catering, outside speakers, conferences, hospitality, etc).
Keeping detailed records of all contacts and reaching (and if possible exceeding) annual sales targets.
Regularly attending company meetings, technical data presentations and briefings.
Keeping up with the latest clinical data supplied by the company and interpreting, presenting and discussing this data with health professionals during presentations.
Monitoring competitor activity and competitors' products.
JOB SATISFACTION
MEDICAL REPRESENTATIVE JOB SATISFACTION:-
Maslow’s hierarchy of needs:-
CONTINUE:- Alderfer's erg theory:-
CONTINUE:-
Hertzberg:-
Job Satisfaction factors:- Job Satisfaction
Job outcomes
Job performance
Turnover
Absenteeism
Organizational Commitment
Job Involvement
Sample design
Target population: All the medical representative working in pharmaceutical.
Sample size: 50.
Sample element: individual medical representative.
Extent: AHMEDABAD.
Time: 2010.
Sampling frame: not available.
Sampling technique: non probability sampling technique.(convenient sampling technique).
Replacement or without replacement : without replacement sampling method.
RESEARCH DESIGN
Exploratory research
Secondary data
Qualitative data
Conclusive research
Descriptive research
Cross sectional design
Single cross sectional design
Survey methods
Telephone interviewing
Personal interviewing
Mail interviewing
Sampling & scaling Techniques
Non-probability sampling
Convenient sampling
Scaling technique
74%
8%
4%
10% 4%
Designation distribution
Medical representa-tiveTrainee Business ManagerBusiness OfficerScientific InformerSales executiveOthers(please spec-ify)
Work with other company before joining the current organization
30%
70%
YesNo
Their satisfaction with their company
12%
36%46%
6%
Extremely satisfiedSomewhat satisfiedNeutralSomewhat dissatis-fiedExtremely dissatis-fied
Work in a team
72%
28%
Chart Title
YesNo
No. of times their manager assist them while visit to the doctors
6%
38%
44%
12%
Chart Title
1 times in a month2-5 times in a month5-8 times in a monthMore than 8 times in a month
No. of doctors visit in a month
Up to 50 51-100 101-150 151-2000
5
10
15
20
25
30
35
No. of visit
Their satisfaction with their headquarter
82%
18%
Chart Title
YesNo
Satisfaction related to their immediate manager
0
5
10
15
20
25
Extremely SatisfiedSomewhat satisfiedNeutralSomewhat dissatis-fiedExtremely satisfied
Their statement for their immediate manager
0
5
10
15
2025
Strongly AgreeAgreeNeutralDisagreeStrongly Disagree
Satisfaction with their wages & work load
0
5
10
15
20
25
Extremely satisfiedSomewhat satisfiedNeutralSomewhat Dissatis-fiedExtremely Dissatis-fied
Statement to their company
0
5
10
15
20
25
Strongly agreeAgreeNeutralDisagreeStrongly disagree
Qualification
38%
46%
2%
2%
12% Pharmacy graduate.Science graduate.Post graduate(pharma)Post graduate(science)Others(please spec-ify)
Employee’s thinking about more earning at same designation in other company
22%
14%
64%
YesNoDon’t know
Overall job satisfaction today compare to beginning
2%
46%
38%
10%
4%Much more satisfiedsomewhat more sat-isfiedsame level of satis-faction as last yearsomewhat less satis-fiedMuch less satisfied
satisfaction * work_type Crosstabulation
Count
work_type
Totalyes no
satisfaction much more satisfied1 0 1
some what more satisfied21 2 23
same level of satisfaction13 6 19
some what less satisfied1 4 5
much less satisfied0 2 2
Total36 14 50
Chi-Square Tests
Value df Asymp. Sig. (2-sided)
Pearson Chi-Square
16.610a 4 .002
Likelihood Ratio
17.002 4 .002
Linear-by-Linear Association
15.307 1 .000
N of Valid Cases
50
a. 6 cells (60.0%) have expected count less than 5. The minimum expected count is .28.
satisfaction * work_type Crosstabulation
Count
work_type
Totalyes no
satisfaction much more satisfied 1 0 1
some what more satisfied 21 2 23
same level of satisfaction 13 6 19
some what less satisfied 1 4 5
much less satisfied 0 2 2
Total 36 14 50
Chi-Square Tests
Value df
Asymp. Sig. (2-
sided)
Pearson Chi-Square 16.610a 4 .002
Likelihood Ratio 17.002 4 .002
Linear-by-Linear Association 15.307 1 .000
N of Valid Cases 50
a. 6 cells (60.0%) have expected count less than 5. The minimum expected
count is .28.
Symmetric Measures
Value Approx. Sig.
Nominal by Nominal Phi
.576 .002
Cramer's V
.576 .002
Contingency Coefficient
.499 .002
N of Valid Cases
50
VISIT_OF_MANAGERS * SATISFACTION Crosstabulation
Count
SATISFACTION
Total
MUCH MORE
SATISFIED
SOME WHAT MORE
SATISFIED N
SOME WHAT LESS
SATISFIED
MUCH LESS
SATISFIED
VISIT_OF_MANAGERS ONE TIME
1 2 0 0 0 3
2-5 TIMES
0 12 6 1 0 19
5-8 TIMES
0 9 10 2 1 22
MORE THAN 8 TIMES
0 0 3 2 1 6
Total
1 23 19 5 2 50
Chi-Square Tests
Value df Asymp. Sig. (2-sided)
Pearson Chi-Square
29.255a 12 .004
Likelihood Ratio
21.877 12 .039
Linear-by-Linear Association
13.505 1 .000
N of Valid Cases
50
a. 16 cells (80.0%) have expected count less than 5. The minimum expected count is .06.
Symmetric Measures
Value Approx. Sig.
Nominal by Nominal Phi
.765 .004
Cramer's V
.442 .004
Contingency Coefficient
.608 .004
N of Valid Cases
50
Conclusion &Interpretation:- [1] When we conduct the study we come to know
that 74% of the field person are working as a MR in our survey.
[2] More than 30% of participant had work with any other company before joining the current. And most of them have work for 2-5 years.
[3] Around 50% are remain neutral for their company satisfaction. While 35% somewhat more satisfy.
[4] Most of our participant are work in a team rather than alone.
[5] More than 40% are assisted by their manager 5-8 times in a month.
[6] More than 60% are visit 101-150 doctors in a month.
[7] Participant who like their current head-quarter are not suggesting to change and the reason for their satisfaction is their contingency. Those who want to change their head-quarter are thinking that they will grow better at any other head-quarter.
[8] Their satisfaction with their immediate manager somewhat more satisfied and they are thinking their manager is fair to them.
[9] Their satisfaction with their wages and workload is somewhat more satisfied but the interesting result is seen in the option/pension plan and here they are somewhat dissatisfied.
[10] They like to remain more neutral on the question related to their company.
[11] Most of the participant are pharmacy graduate.
[12] Most of them are somewhat more satisfied with their job.
[13]On the question of suggestion related to enhance their satisfaction most of them are ask to increase their salary and wages.
Interpretation After the completion of research work
we come to know many different things
MR’s job satisfaction is affected by their colleague. They are more satisfied when they are in group then alone because in group they think that their work is decreased. And so they are more satisfied in group.
Their satisfaction is also affected by the number of visit their manager take to them and it affect inversely. As the number of visit increase the satisfaction is decrease. In this case in may be like that they fill inconvenient when their manager come and suggest something
If we compare their PAY scale then we come to know that they are somewhat satisfied with the salary and incentive but they still asking to increase it to increase their satisfaction.
The interesting point in their satisfaction is also that their headquarters. When they are satisfied the reason is their convenience but they want to change their headquarters when they think that their growth may be higher at other place and at that time they want to change the headquarters.
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