Transcript
Brian Dresher, @bdresherDirector of Business DevelopmentNovember 30, 2011
Maximizing Content Distribution on the Social Web
OVERVIEW
1. Value and evolution of partnerships
2. Audience engagement on the social
web
3. New opportunities for distribution
4. Key take-aways
The Value of Content Distribution Partnerships
• Brand exposure
• Traffic referrals
• SEO value
• Social reach
• New audience
Publisher Partnerships with Mashable
Promotion on Follow & Social Networks
Audience discovery
Publisher
Content
Time, Money or Resources
Photo courtesy of Moyan_Brenn Photo courtesy of AMagill
Develop a Network of Influencers
• 3,900,000+ Followers Across Social Platforms
• 15,000,000+ Unique Monthly Visitors
• 125,000+ Daily Retweets on Twitter
• 65,000+ Facebook Shares per week
• 1,400+ Mashable meetups worldwide (Meetups)
650,000+Facebook Fans
SOCIAL MEDIA AUDIENCE DATA
2,600,000+Twitter Followers
126,000+YouTube Subscribers
154,000+Google+ Followers
100,000+Foursquare Followers
400,000+RSS Subscribers
Mashable Follow Increases Engagement✓Users find and follow
favorite topics -- including Publisher brands.
✓Easily share stories with one share button.
✓Follow people of interest.
✓Earn badges for participating!
✓Easy login with Facebook or Twitter account.
4. Key Take-Aways
• Maximize the distribution platforms for delivering content.
• Build partnerships to deliver your message to places you can’t reach.
• Create opportunities to interact with your audience in real-time.
• Showcase your personality and provide access to how you operate.
• Adapt to the evolving behaviors of both the online space and evolving behaviors of your audience.
• Measure the effectiveness of your efforts and adjust accordingly.
Where to Find MashableOnline
• Website – www.mashable.com• Facebook – www.facebook.com/mashable• Twitter – @mashable• Google+ – http://gplus.to/mashable• LinkedIn – www.linkedin.com/groups/Fans-Mashable-60043• YouTube – www.youtube.com/mashable• Foursquare – www.foursquare.com/mashable• Gowalla – www.gowalla.com/mashable• Tumblr – www.mashablehq.com• StumbleUpon – www.stumbleupon.com/stumbler/mashable/• Get Satisfaction – www.getsatisfaction.com/mashable
Mobile Apps• iPad – itunes.apple.com/us/app/mashable-for-ipad/id370097986• iPhone – itunes.apple.com/us/app/mashable/id356202138• Android – market.android.com/details?id=com.intridea.mashable• Kindle – amazon.com/Mashable/dp/B0012FN0XG
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